the RocketMSP Podcast

RocketMSP
the RocketMSP Podcast

The RocketMSP Podcast, formerly known as MSP Webinars, is a comprehensive platform that caters to Managed Service Providers (MSPs) and the IT community. Hosted by Steve Taylor, a seasoned IT professional, the podcast serves as a knowledge exchange hub, offering a wealth of industry insights, best practices, and innovative solutions. Each episode features interviews and conversations with MSP business owners, channel vendors, and other noteworthy figures in the IT space. The podcast aims to provide educational, informative, and entertaining content for MSP/TSP business owners and IT professionals who want to stay updated on the latest trends and practices in the field. One of the unique aspects of the RocketMSP Podcast is its focus on product demos. The podcast regularly showcases new and innovative products like RF Code's state-of-the-art monitoring solution, Sentry, and other cutting-edge IT tools and services. These demos offer listeners an in-depth look at how these products work and how they can be utilized to improve their businesses. In addition to product demos, the RocketMSP Podcast also offers extensive training content. Episodes often delve into technical topics, providing listeners with actionable insights and strategies they can apply in their operations. From cybersecurity best practices to remote IT management tips, the podcast covers a wide range of subjects relevant to today's MSPs. Beyond demos and training, the RocketMSP Podcast provides news coverage for MSPs. Keeping listeners informed about the latest developments in the IT industry, the podcast discusses recent news stories, industry trends, and emerging technologies. This news coverage ensures listeners are always up-to-date on the factors that could impact their businesses. The RocketMSP Podcast is available on multiple platforms, including Apple Podcasts, Spotify, and Stitcher, making it easily accessible for MSP community members. Whether you're an established MSP looking to stay ahead of the curve or an aspiring IT professional seeking industry insights, the RocketMSP Podcast is a valuable resource.

  1. 5 DE JUN.

    How to Talk About Cybersecurity to Clients & Prospects with Mark Lamb from HighGround.io

    Mastering Client Conversations: Selling Cybersecurity with Mark LambIn this episode of MSP Tutor, host Steve Taylor is joined by Mark Lamb, CEO of High Ground and M3 Networks, to discuss the strategies behind selling cybersecurity services to clients. The conversation covers topics such as building trust, the importance of an educational consultative approach, and understanding clients' needs and budgets. Mark emphasizes the role of storytelling over statistics, the use of frameworks like the NIST Cybersecurity Framework, and how to handle objections and misconceptions. The episode also highlights the importance of aligning cybersecurity with business goals and utilizing social proof to validate services. Essential for any managed service provider (MSP) looking to improve their sales and client relationships in the cybersecurity domain. Learn MoreLearn more about Mark Lamb on LinkedIn Check out HighGround for smarter cybersecurity conversations with clients and prospects. Chapter Markers00:00 Introduction to MSP Tutor 00:17 Meet Mark Lamb: CEO and Cybersecurity Expert 01:53 The Importance of Educating Clients 03:52 Understanding Client Goals and Constraints 05:30 Handling Client Frustrations and Misconceptions 13:06 Explaining Financial and Reputational Risks 15:18 Using Frameworks to Assess Cybersecurity 19:35 Key Questions for New Prospects 21:53 Differentiating Your MSP Services 23:08 Building Trust with Clients 23:37 Cybersecurity and Insurance Audits 24:00 Creating Urgency Without Fear 28:40 Tailoring Cybersecurity to Industries 32:14 The Power of Storytelling in Cybersecurity 40:15 Addressing Client Compliance and Risk 42:47 Discussing IT Budgets with Clients 45:55 Conclusion and Contact Information

    47min

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The RocketMSP Podcast, formerly known as MSP Webinars, is a comprehensive platform that caters to Managed Service Providers (MSPs) and the IT community. Hosted by Steve Taylor, a seasoned IT professional, the podcast serves as a knowledge exchange hub, offering a wealth of industry insights, best practices, and innovative solutions. Each episode features interviews and conversations with MSP business owners, channel vendors, and other noteworthy figures in the IT space. The podcast aims to provide educational, informative, and entertaining content for MSP/TSP business owners and IT professionals who want to stay updated on the latest trends and practices in the field. One of the unique aspects of the RocketMSP Podcast is its focus on product demos. The podcast regularly showcases new and innovative products like RF Code's state-of-the-art monitoring solution, Sentry, and other cutting-edge IT tools and services. These demos offer listeners an in-depth look at how these products work and how they can be utilized to improve their businesses. In addition to product demos, the RocketMSP Podcast also offers extensive training content. Episodes often delve into technical topics, providing listeners with actionable insights and strategies they can apply in their operations. From cybersecurity best practices to remote IT management tips, the podcast covers a wide range of subjects relevant to today's MSPs. Beyond demos and training, the RocketMSP Podcast provides news coverage for MSPs. Keeping listeners informed about the latest developments in the IT industry, the podcast discusses recent news stories, industry trends, and emerging technologies. This news coverage ensures listeners are always up-to-date on the factors that could impact their businesses. The RocketMSP Podcast is available on multiple platforms, including Apple Podcasts, Spotify, and Stitcher, making it easily accessible for MSP community members. Whether you're an established MSP looking to stay ahead of the curve or an aspiring IT professional seeking industry insights, the RocketMSP Podcast is a valuable resource.

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