The Role of Leadership in Content Creation and Distribution with Ali Schwanke, CEO and Founder at Simple Strat

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for B2B and SaaS companies who are serious about growth. Ali is the host of HubSpot Hack, a popular YouTube channel with HubSpot tutorial videos. Ali and Brett talk about the role of marketing leaders, founders, and CEOs in the creation and distribution of content. Ali chooses to be the company's face and personality because, as she explains, trust and personality are what distinguishes businesses.

0:00 Intro
0:49 Conversation with Ali
3:06 HubSpot Hacks on YouTube
7:50 Constancy and patience
10:24 Leadership involved in content
12:20 Purpose and authenticity
15:18 Press and media training
16:44 Distribution
22:30 Leaders doing great work
24:18 Advice to founders
27:45 Outro

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