The Sales Hacker Podcast Sales Hacker & Sam Jacobs

Episode Summary
There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy? 

In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of People.ai. They talk about why buying needs to be a team sport, why forecasting won't lead to the growth you need, and the importance of diversity in technology.

Guest-at-a-Glance

💡 Name: Mariana Cogan
💡 What she does: She's the CMO of People.ai.
💡 Company: People.ai
💡 Noteworthy: Mariana is known for building strong alignment with sales. She's also a committed advocate of diversity inclusion and founded the Hispanic ERG resulting in building the best teams and bringing different lenses to the C-suite.
💡 Where to find Mariana: LinkedIn

Episode Summary
AI is here to stay, and restaurants must follow the trend to stay relevant and grow. However, regardless of the concern around it, technology will not replace human staff. Instead, you can use it to provide an exceptional customer experience. 
In this episode of Sales Hacker, we are joined by Brandon Barton, a hospitality tech entrepreneur, to discuss his career path, especially his transition from the non-tech to the tech side of the business. Brandon explains the role of AI in the hospitality space and how it can help enrich customer experience. He also talks about his transition into the C-Suite and becoming the CEO of Bite. Finally, Brandon shares valuable advice for anyone who is considering a career change but fears that it is a mistake.

Guest-at-a-Glance

💡 Name: Brandon Barton
💡 What he does: Brandon is the CEO of Bite.
💡 Company: Bite
💡 Noteworthy: Brandon Barton is a hospitality tech entrepreneur and has used his experience in operations at top hospitality groups to build and scale early-stage tech products. Before Bite, Brandon was employee number four at Resy, a leading restaurant reservation platform, where he built and oversaw sales operations. Bite's goal is to elevate hospitality, which is also Brandon's passion.
💡 Where to find Brandon: LinkedIn

Friday Fundamentals 188: Carl-Erik Michaelson 

In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg, CEO and Co-founder at TicketCo, an event sales solution for organizers and venues. Join us for a playfulconversation about a wild guy who took a wild ride to become wildly successful at selling tickets.
What You’ll Learn
Why money alone will will never be enoughFind love in what you do and for the people around youHow your early career will inform the later part of your career  Show Agenda and Timestamps
About Carl-Erik & TicketCo [00:40]Biggest lessons in building a business [06:35]The power of remote work [11:03]Pay it forward [19:48]Sam’s Corner [00:00]

Friday Fundamentals 187: Alex Buckles

In this episode of the Sales Hacker Podcast, we have Alex Buckles, Co-Founder and CEO of Forecastable, which helps people sell in partnership with other vendors to deepen traction, penetration and integration to extend customer lifetime value. Join us for an engaging conversation about developing and implementing new, effective go-to-market strategies.