The Sales Hacker Podcast Sales Hacker & Sam Jacobs

On today's show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a vp of marketing and CMO, Jake now serves as president of MetaCX.
Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. He talks about the journey of a marketer leading the entire revenue function on the path to CEO.

On this episode of Friday Fundamentals, we chat with Trish Bertuzzi on Successful Customer Engagement

On today's show, we're talking to a friend, an insightful author and leader, and an expert on sales, Trish Bertuzzi.
She's going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back.
She's also going to talk about 2021 planning, how this year the planning process must be different.
Finally, she's going to discuss work fatigue and Zoom fatigue, how we deal with the ups and downs of morale when we're all working from home.

On this episode of Friday Fundamentals, we chat with Matt Klepac driving sales and marketing alignment.

On today's show, we've got Matt Klepac, a co-founder and CEO of Vertify, a really interesting company focused on revenue operations. They're pioneering what they say is the revenue operations revolution. Matt started his career as an opera singer in addition to being a CMO and marketer. We talked about how to make transitions. Plus, we discussed risk and the guiding principles of starting a company.

On this episode of Friday Fundamentals, we chat with AJ Bruno on fixing broken comp plans