The Sales Podcast

Wes Schaeffer
The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  1. FEB 6

    Navigate Sales Saturation and Personalization With Frank Sondors

    Takeaways Frank Saunders is on a mission to educate sales professionals about the importance of automation. AI can help identify whether a message is automated or personalized. Sales strategies differ significantly between the US and Europe, with the US being more process-driven. The integration of AI in sales is essential for reducing costs and increasing efficiency. Cultural attitudes towards sales vary, with many Europeans being risk-averse. AI agents can assist in reaching out to potential clients without replacing human salespeople. The sales landscape is becoming increasingly competitive and saturated with emails. Sales processes often remain chaotic due to a lack of training and proper tools. Automation can help manage lower-value accounts that are not cost-effective for human sales reps. The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers. Automation in sales can save time and improve efficiency. Quick responses are crucial for closing deals. The evolution of CRM systems is essential for modern sales. Sales teams need to adapt to new technologies. Building a startup requires resilience and adaptability. Validating an idea before coding is a smart strategy. The sales landscape is fragmented and needs innovation. Machine learning can enhance sales decision-making. Investing in technology is key to future success. Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today: https://wesschaeffer.com/12w Learn The "Secret" of Selling In The Make Every Sale Program https://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle and get The Make Every Sale Program for free: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    1h 21m
  2. JAN 20

    The Role of Pain in Personal Growth: Brian R. Johnson Returns

    I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon. We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional growth. Brian reflects on his experiences as an employee in Fortune 500 companies and emphasizes the need for preparation and resilience in the face of challenges. We wrap it up with insights into targeting the right audience and the services offered by his new venture. 00:00 Introduction and Personal Updates 02:55 Brian's E-commerce Journey and AI Integration 05:53 Understanding Amazon's A9 Algorithm 08:56 Identifying Personal Strengths and Weaknesses 12:08 The Importance of Pain in Growth 15:03 Transitioning from Employee to Entrepreneur 18:05 The Role of Preparation in Success 20:50 Handling Opportunities and Challenges 23:47 Target Audience and Service Offerings 29:30 Understanding Competitive Intelligence and the A9 Algorithm 36:19 The Importance of Brand Visibility and Marketing Strategies 39:59 Identifying Target Audience and Brand Owners 42:36 Amazon's Business Model and Market Dynamics 49:40 The Future of Warehousing and Automation 51:50 Innovations in 3D Printing and Marketing Strategies Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZk Join The Inner Circle Market like you mean it. Now go sell something. Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    54 min
  3. JAN 17

    If you want to boil the ocean, start by building a fire.

    In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected. I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation. Takeaways Everyone wants to boil the ocean, but nobody wants to collect the firewood. Switching tools is usually not the answer; often, it's about using what you have effectively. Document your processes and automate them where possible. Start small and show quick wins to build momentum. A 95% increase in productivity can be achieved with better processes. Understanding your workflows is crucial for efficiency. You must make every sale to make any sale. Gather small successes before aiming for larger goals. Investing time in processes can lead to significant financial gains. Automation can save time and increase productivity. Chapters 00:00 The Importance of Starting Small 05:52 Streamlining Workflows for Efficiency 12:14 Building a Fire: The Metaphor for Business Success Join The Inner Circle: https://wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: X -- https://x.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://creators.spotify.com/pod/show/fixerwes BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    13 min
  4. JAN 8

    Embrace The Fear & Bet On Yourself, Nichole Lucas

    In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry. Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in business. We discuss effective strategies for building trust with prospects, targeting the right clients, and innovative marketing techniques with an emphasis on the importance of networking, especially through personal connections and events, and share creative ideas for standing out in a competitive market. The discussion also covers maximizing opportunities at trade shows and the significance of follow-up in sales. 00:00 Introduction and Background 03:02 Transitioning to Commercial Insurance 05:54 Navigating the Broker Landscape 09:07 Effective Networking Strategies 12:05 Unique Marketing Approaches 15:00 Understanding Insurance Discounts 17:53 The Role of HOAs in Insurance 21:03 Building Trust Through Education 29:53 Building Trust with Prospects 35:05 Targeting and Networking Strategies 41:45 Innovative Marketing Techniques 52:33 Maximizing Trade Show Opportunities 23 years in insurance. Went out on her own into commercial insurance as a broker three years ago after a headhunter reached out. Good agents earn broker credits to pass on to their clients. Carriers also give credits for longevity, so review your policies regularly. Hired two part-time people to help with business development, and one was for maintaining the back office. Lead with education to ideal prospects. Help your customers help their customers. Take prospects golfing! Do 3D mailing for direct mail. "Go for no. That's my thing.” Get a good list. The coolest thing she has seen in 23 years of sales...a vendor at a tradeshow had a magician at their booth. GUEST INFO: Guest Cell: (240) 319–951nine Guest LinkedIn Sales Growth Tools Join The Inner Circle Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz Automate your sales for $15

    1h 27m
4.8
out of 5
131 Ratings

About

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

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