The Sales Podcast

Wes Schaeffer
  • 4.8 (132)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  1. APR 18

    Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why

    SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in marketing automation can lead to better results. Legacy businesses present opportunities for growth through technology. The future of communication will be driven by real-time data and AI. Businesses need to adapt to the changing landscape of technology. Effective communication is key in a tech-driven world. The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success. Perfectionism can hinder progress; taking action is more important. Building relationships through personal touches like handwritten notes is effective. Text messaging can significantly enhance customer engagement. Entrepreneurs should focus on simple, actionable strategies. Understanding the numbers behind your marketing efforts is essential. Embracing failure as part of the learning process is vital. The human element in business is irreplaceable, even with technology. Iterating and adapting quickly can lead to better outcomes. Creating conversations with customers can unlock new opportunities. Guest Site: https://www.salesmessage.com/  Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/ #12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

    50 min

  2. APR 8

    Listen Your Way Into More Sales With Gene Slade, the Sales Ninja

    Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today. Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction. In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry. He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales. The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.  00:00 Introduction to Gene Slade: The HVAC Hero05:59 Transitioning from HVAC to Sales Training12:15 The Evolution of Sales Techniques18:59 The Role of AI in Modern Sales22:13 Challenges in the HVAC Industry Today22:32 Industry Financing Challenges25:25 The Importance of Service Departments27:35 Impact of Interest Rates and Tariffs28:37 Sales Strategies for High Ticket Items32:20 Listening as a Sales Tool36:36 The Human Element in Sales Free daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #PersonalDevelopment #salestraining

    47 min

  3. MAR 26

    Unlock Your Sales Team's Full Potential: Geoff Ketterer

    #12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Training27:03 Quality Control in Sales Management29:00 Immediate vs. Long-term Results in Sales Training30:08 Focusing on Top Performers32:20 The Role of Marketing in Sales Success34:51 Improving Lead Quality36:35 Global Client Engagement and Cultural InsightsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment

    43 min

  4. MAR 20

    Maximize Your Profit Margins When Selling Online

    #12WeeksToPeak #ecommerce #onlinebusiness David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.) We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business. David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models. We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!) We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting. 00:00 Introduction to E-commerce Success 03:10 The Amazon vs. Shopify Debate 06:11 Understanding Profit Margins in E-commerce 09:05 The Importance of Customer Relationships 12:12 Diversification in E-commerce Business Models 15:12 Hiring and Managing a Team for Success 24:22 The Value of Military Experience in Hiring 28:31 From Accounting to Entrepreneurship: David's Journey 33:04 E-commerce Insights and the Future 39:00 Redefining Entrepreneurship: Working for a Team 43:54 Connecting with the Audience: Resources and Closing Thoughts Key Points Data-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out. Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness

    56 min

  5. MAR 14

    This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales

    #12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement

    39 min

  6. MAR 10

    To Lead Well, Master Influence: John Marvin of TSO

    Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical. We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies. John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth. We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry. John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence. John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success. 00:00 Introduction and Personal Background02:07 Overview of Texas State Optical05:01 Understanding the Optometry Business Model11:11 Marketing Strategies and Brand Management18:53 Strategic Focus on Texas25:02 Reflections on Industry Dynamics and Personal Insights26:32 The Shift in Corporate Employment and Loyalty30:15 Balancing Growth and Value in Business34:44 Navigating Healthcare Consolidation Challenges39:10 Leadership as Influence and Personal Growth45:51 The Importance of Starting and Continuous Learning Guest LinkedIn: https://www.linkedin.com/in/jdmarvin/ #12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

    56 min

  7. MAR 3

    Personalize Your Marketing...or Else

    SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportunities for agile startups. Maintaining a small team can enhance efficiency and communication. Cold emailing and calling are still effective outreach methods. Personalized communication can significantly improve customer engagement. Marketing strategies must adapt to the changing digital landscape. SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing. AI integration should be seamless for users. Customers prefer simplicity over complexity in tech. Pricing strategies should build trust with customers. It's important to experiment with pricing to find the right balance. Value addition can enhance customer loyalty. Raising prices can be a strategic move if done thoughtfully. External consultants can provide valuable insights. Loyalty to long-term customers is crucial for business. Offering additional value can differentiate your service. Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

    46 min

  8. FEB 26

    Double Your Profits, Guaranteed

    Guest Site: https://www.theprofitbootcamp.com/ Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/ Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

    1h 7m
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4.8
out of 5
132 Ratings

About

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Information

  • Creator
    Wes Schaeffer
  • Years Active
    2013 - 2025
  • Episodes
    686
  • Rating
    Explicit
  • Copyright
    © Wes Schaeffer
  • Show Website
    The Sales Podcast

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