The Sales Podcast

Wes Schaeffer
The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  1. 4 DAYS AGO

    Gui Costin's Proven Formula for Coaching Sales Teams to Success

    Meet Gui Costin, founder and CEO of Dakota, an investment services company that has helped clients raise more than $40B since its launch. But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance. As the author of "Millennials Are Not Aliens" and "The Dakota Way," Gui brings new perspectives to marketing, leadership & sales in the investment world. His people-focused approach has led him to build two companies generating $20 million every year by prioritizing what he believes matters most: people. (A strategy that has had him featured in Forbes, Inc., and appearing on Yahoo Finance's morning show!) His "no-policy policy" fosters autonomy and trust, while his talent for engaging millennial and Gen Z workers challenges traditional management styles. Gui's journey—from his initial career in real estate to founding Dakota—is filled with insights on building strong company cultures, modernizing sales processes, and adapting leadership styles that motivate and inspire teams across generations. —Cultivating a Culture of Calm: How Trust and Autonomy Drive High Performance —The No-Policy Policy: Empowering Employees in The Modern Workplace —Selling in The Digital Age: Leveraging Content and Relationships to Reach RIAs —Bridging The Generational Divide: Leadership Strategies for a Multigenerational Workforce —From Founder to Coach: Guiding Your Sales Team to Success Through Mentorship 00:00 Introduction to Gui Costin and Dakota 02:23 Leveraging Content for Business Growth 04:02 Learning from Failure: The Birth of a New Business 06:09 Generational Perspectives in the Workplace 08:05 Results Over Reasons: A Mindset for Success 08:58 Transitioning from Employee to Entrepreneur 12:19 The Importance of Leadership and Mentorship 15:20 Creating a Positive Work Culture 18:11 Kindness vs. Niceness in Leadership 19:51 The Importance of Continuous Feedback 22:42 Hiring for Culture and Team Dynamics 23:58 Iterating on Existing Ideas 27:30 Identifying and Solving Acute Problems 28:18 Overcoming Excuses and Taking Action 32:32 Learning from Failures and Adjusting Strategies 34:12 The Value of Responsiveness in Business 38:41 Final Thoughts and Resources for Entrepreneurs Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    43 min
  2. 5 DAYS AGO

    Get on 50 Podcasts in 100 Days: Mischa Zvegintzov

    In this engaging conversation, Mischa Zvegintzov shares his journey from a successful sales career to becoming a podcast host and influencer.   He discusses the evolution of his podcast, the importance of video testimonials, and the challenges and benefits of high-end masterminds.   Mischa emphasizes the significance of strategic networking and guest speaking in the podcasting world, providing insights on how to effectively leverage these opportunities for business growth. In this conversation, Wes and Mischa discuss the intricacies of podcast guesting, emphasizing the importance of follow-up, the value of building an influence army, and effective pricing strategies.   They share insights on maximizing podcast appearances, the reality of podcasting, and the credibility it brings.   The discussion also touches on the significance of memorable branding and URLs for effective marketing.   Takeaways Mischa transitioned from a sales career to podcasting after retirement. He initially struggled with imposter syndrome in online marketing. The importance of video testimonials for businesses is highlighted. Mischa's podcast journey began with a focus on storytelling and rebirth. He emphasizes the need for a clear strategy when guest speaking on podcasts. High-end masterminds can be valuable but often require refined offers to succeed. Mischa advocates for starting with guest speaking before launching a podcast. Effective networking is crucial for monetizing podcast appearances. He shares a simple pitch strategy for reaching out to podcast hosts. Mischa believes in serving the audience during interviews to create value. Merging and blending ideas can lead to creative outcomes. Follow-up is crucial in podcast guesting; many miss opportunities due to lack of response. Maximizing podcast appearances involves strategic follow-up and content repurposing. Building an influence army can enhance your reach and authority. Pricing strategies should evolve; starting low can create urgency for future increases. Podcasting can enhance credibility, even if the content isn't widely listened to. It's essential to present oneself professionally during podcast appearances. Memorable branding and URLs can significantly impact marketing success. Many professionals miss opportunities by not following up or promoting their appearances effectively. The podcasting journey is about continuous learning and adapting.   Chapters 00:00 The Journey of Mischa Z: From Sales to Podcasting 09:59 Navigating High-End Masterminds: Value vs. Cost 19:56 The Art of Podcasting: Strategies for Success 26:32 The Art of Podcast Guesting 28:37 The Importance of Follow-Up 30:55 Maximizing Podcast Appearances 32:39 Building an Influence Army 34:48 Pricing Strategies for Success 36:15 The Reality of Podcasting 38:30 Credibility Through Podcasting 40:43 Memorable Branding and URLs GUEST INFO: Guest Site: Chief Influence Officer - TheInfluenceArmy Guest Site: The Table Rush Talk Show Get his free downloadable podcast guest speaking guide! Guest Speaking Masterclass Influence Army Membership Trial Offer Guest LinkedIn: https://www.linkedin.com/in/mischaz/ Sales Growth Tools Mentioned Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Get The “Whisper Starter Pack" Automate your sales for $15

    49 min
  3. OCT 25

    Build a Badass Brand With Pia Silva

    In this conversation, Pia Silva discusses her journey in branding and marketing, emphasizing the importance of being authentic and owning one's identity.   She shares insights on how to stand out in a crowded market, the significance of self-promotion, and the challenges faced by small branding agencies.   The discussion also touches on effective advertising strategies and the evolving landscape of social media. In this engaging conversation, Pia Silva and Wes discuss the ongoing journey of business success, emphasizing that initial achievements are just the beginning.   They explore strategies for building a profitable small agency without the need for a large team, focusing on trust-building in sales, especially for service providers. The importance of empowering clients through knowledge and ownership is highlighted, along with the value of community engagement and sharing resources.   Pia also offers insights into her approach to client relationships and the significance of maintaining a healthy work-life balance.     Takeaways Being badass is about owning your identity. Confidence is built over years of experience. Unique branding can set you apart from competitors. Self-promotion is crucial for success in business. Navigating social media requires curation and focus. Coaching small agencies can lead to significant growth. Effective advertising requires a clear understanding of your audience. The sale is just the beginning of the relationship. Branding should reflect authenticity and uniqueness. Ads should enhance an already successful funnel. It's gonna be a problem if you think, oh, I did it. The work really truly begins after the initial sale. Certain kinds of businesses can benefit from churn. Building trust is essential before pitching services. Selling a small initial service can lead to bigger sales later. Proposals should not be fishing expeditions. Empower clients by giving them ownership of their projects. Community engagement is key for service providers. Free resources can attract potential clients. Maintaining a work-life balance is crucial for mental health. Chapters 00:00 Introduction and Personal Branding Journey 02:49 The Concept of Being Badass 05:51 Unique Branding Strategies 08:56 The Importance of Self-Promotion 12:03 Navigating the Noise of Social Media 14:51 Coaching Small Branding Agencies 18:05 Effective Advertising Strategies 22:35 The Journey Begins: Beyond Initial Success 27:44 Sales Strategies for Service Providers 33:30 Empowering Clients Through Knowledge 36:44 The Importance of Client Ownership   GUEST INFO: Guest Site: https://www.nobsagencies.com/ Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales Pia Silva Instagram: https://www.instagram.com/pialovesyourbiz/ Free Blueprint on how to scale your branding agency to $30k+ months without employees Use Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business Grab Pia’s best-selling book Badass Your Brand OR download the first chapter FOR FREE Get the free audio book Listen to Pia's podcast “No BS Agency Podcast” Check out Pia's No BS Agency Owners Free Facebook Group Sales Growth Tools Mentioned Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Get The “Whisper Starter Pack" Automate your sales for $15

    45 min
  4. OCT 24

    Anish Patel on The Sales Podcast

    Anish Patel shares his transformative journey from a conventional career in investment banking to a life of adventure, self-discovery, and entrepreneurship.   He discusses the challenges he faced, including financial struggles and personal crises, and how these experiences led him to explore spirituality and authenticity.   Anish emphasizes the importance of taking time for oneself, especially in today's complex world filled with distractions, and advocates for a more present and intentional way of living.   We explore the themes of calmness under pressure, the importance of being present, and the journey towards authenticity, as well as the challenges of maintaining composure in stressful situations, the significance of training and practice, and the societal pressures that often dictate behavior.   The dialogue also touches on the value of dance and fun in life, the complexities of modern conversations, and the nuanced understanding of good and evil.   00:00 Introduction and Background 02:55 The Journey to Self-Discovery 05:48 From Financial Struggles to Business Success 08:51 The Shift in Perspective During the Pandemic 12:11 Understanding Energy and Authenticity 15:12 Navigating Life's Complexities 18:06 Finding Balance in Responsibilities 20:51 The Importance of Taking Time for Yourself 23:50 The Impact of Modern Distractions 26:50 The Power of Presence and Simplicity 32:43 Calmness Under Pressure 34:52 The Importance of Presence 36:32 Training for Calmness 39:44 Authenticity and Outliers 42:53 Breaking Societal Norms 45:46 The Value of Dance and Fun 48:59 Navigating Modern Conversations 52:33 Understanding Good and Evil   Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver   Market like you mean it. Now go sell something.   SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    59 min
  5. OCT 23

    How to Be a Hands-Off CEO, With Mandi Ellefson

    Mandi Ellefson is a long time friend and returning guest to The Sales Podcast.   We explore the evolution of business ownership and the challenges faced by CEOs and we discuss her book, 'Hands Off CEO,' which addresses the struggle of business owners feeling trapped by their own success.   We get into the balance between systematization and customization in service delivery, the importance of understanding client impact, and the necessity of feedback loops.   Mandi emphasizes the significance of creating compelling offers and the dual approach of mindset and systems for growth, and we also touch on effective sales strategies, the power of storytelling, and the value of building relationships in outreach efforts.   Finally, Mandi shares insights on marketing strategies and the importance of showing up with value, culminating in a discussion about her upcoming retreats and the transformative experiences they offer.   Takeaways Mandi's book 'Hands Off CEO' addresses the challenges of successful business owners. Many CEOs feel trapped by their own success, leading to burnout. Finding the right balance between systematization and customization is crucial. Feedback loops are essential for understanding client impact and success. Business owners often get pulled into service delivery, limiting scalability. Identifying core problems in sales can lead to more effective solutions. Creating scalable offers requires a focus on the 80/20 rule. Transformational outcomes should be engineered based on client needs. Sales strategies must balance authority and collaboration with clients. Mindset and systems are both necessary for sustainable growth.   00:00 Revisiting the Journey: A Seven-Year Reflection 03:39 Finding Balance: Systematizing vs. Customization 05:46 Understanding Client Impact: The Importance of Feedback 08:59 The Role of the Business Owner in Service Delivery 12:43 Creating Scalable Offers: The 80/20 Rule 15:38 Transformational Outcomes: Engineering Services for Success 18:24 Sales Strategies: Balancing Authority and Collaboration 20:57 Mindset and Systems: The Dual Approach to Growth 22:40 Tactical Sales Techniques: What Really Works 24:52 Crafting Compelling Offers: The Art of Specificity 27:19 Inbound vs. Outbound: The Power of Storytelling in Sales 30:39 Building Relationships: The Key to Successful Outreach 32:28 Recognizing Opportunities: The Shift in Client Mindset 34:36 Effective Marketing: Strategies for Engagement 36:52 The Importance of Value: Showing Up with Coffee 40:54 Retreats and Transformation: The Value of Experience 43:48 Final Thoughts: Where to Find Mandi's Work Guest Site: https://handsoffceo.com/book Guest Facebook: https://www.facebook.com/handsoffceo Guest LinkedIn: https://www.linkedin.com/in/mandiellefson/ Guest Instagram: @handsoffceo and @mandiellefson Guest X: @mandiellefson Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

    57 min
4.8
out of 5
131 Ratings

About

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

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