612 episodes

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

The Sales Podcast Wes Schaeffer

    • Business
    • 4.8 • 128 Ratings

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

    How To Recognize and Seize Opportunities To Grow, With Senders CEO, Benny Rubin

    How To Recognize and Seize Opportunities To Grow, With Senders CEO, Benny Rubin

    CEO Benny Rubin, was playing music, living in Japan, and was hit with the entrepreneurial bug.
    Learn how he priced his first offering, how he sold his first business, and how he has scaled his current business to create a comfortable living. 
    https://www.TheSalesWhisperer.com/p/benny-rubin-sales-podcast
    Market like you mean it.
    Now go sell something.
     
    SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
    https://www.youtube.com/@TheSalesWhispererWes
    -----
    Connect with me:
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    BUSINESS GROWTH TOOLS
    https://12WeeksToPeak.com
    https://CopyByWes.com
    https://CRMQuiz.com
    https://TheBestSalesSecrets.com
    https://MakeEverySale.com
    https://www.TheSalesWhisperer.com/

    • 1 hr 29 min
    Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast

    Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast

    Professional Sales Tips you’ll learn today on The Sales Podcast… Manage anxiety to still excel in business and in life.
    Anxious, depressed, and burnt out.
    Fight, flight, or freeze.
    Social media is a tool designed to manipulate us.
    She was a sensitive kid…hyper-vigilant.
    She has had anxiety and depression since she was 19.
    Bipolar as well.
    There was no hybrid job force back then.
    She had to become an entrepreneur to cope with her anxiety and depression.

    Related episodes and posts
    Find The Best CRM For Your Team and Budget
    Start Your Free 12 Weeks To Peak™

    Anxiety can drive us to perform.
    Stress is put on you, and anxiety shows up when you fear the future.
    Sometimes, anxiety kicks in on its own.
    She’s had a lot of professional help, including at least 20 different medications.
    Sales is a system that thrives off a little bit of anxiety.
    Money can make us anxious.
    She loves sports and sports psychologists.
    They can focus.
    Mindfulness is key. Turn off your brain.
    You have to build the muscle of your mind to stay in the moment.
    Many can get in a negative mindset rut.
    You have to retrain your brain.
    Therapy…be present…stay in the moment.
    Think of the worst-case scenario and ask, “Is this likely? Is it probable?”
    She is anxious about flying. It’s not a phobia but anxiety.
    Sold her 11-year consulting business.
    Now focused on workplace mental health.
    Not a therapist.
    Coaches teams on mental health.
    Use your introversion to excel in sales.
    She listens more than she talks.
    Use your introversion to excel in sales.”
    Anxiety is a natural human emotion.
    When we understand ourselves, we’re better.
    Stop. Look at the evidence and make a plan to do it again.
    Use your anxiety to help you plan.
    We bring our past to our negotiations.
    Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me
    Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.
    Leadferno: Turn lurkers into leads
    Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
    Send Drunk Emails: …that get opened and get you paid!
    Phone Burner: work the phone like a machine so you can be a human when you connect.
    Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months
    GUEST INFO:
    Guest Site: https://morraam.com/
    Guest Twitter: https://twitter.com/morraam
    PODCAST INFO:
    Support The Sales Podcast: https://bit.ly/3JOJ6jC
    Podcast website: https://www.thesaleswhisperer.com/podcast
    Apple Podcasts: https://apple.co/3PeYzKL
    Spotify: https://spoti.fi/2nEwCF8
    YouTube: https://www.youtube.com/@TheSalesWhispererWes
    SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast
    Support on Patreon: https://www.patreon.com/TheWes
    Twitter: https://twitter.com/saleswhisperer
    Instagram: https://instagram.com/saleswhisperer
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    Facebook: https://www.facebook.com/thesaleswhisperer
    Medium: https://medium.com/@saleswhisperer

    • 40 min
    B.S.ers Are SOL in Copywriter Jeff Putnam's World

    B.S.ers Are SOL in Copywriter Jeff Putnam's World

    Professional Sales Tips you'll learn today on The Sales Podcast ... Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made
    Deep down, he always wanted to be a writer
    He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire
    In December 2018, he got the idea for Rugged Legacy and launched it in early 2019
    He didn’t want to work for anyone else
    He had to learn copywriting so his business wouldn’t die
    Then, he started teaching people how to do it
    Wrote two books, and he reads all the time

    Related episodes and posts
    Find The Best CRM For Your Team and Budget
    Start Your Free 12 Weeks To Peak™

    Working on a novel and is about 1/3rd complete
    Most people suck at writing so they pay him to write
    Now 99% of his income comes from writing for others
    He focused on Twitter rather than building a “personal brand”
    He got so busy with work that he didn’t have the time or interest in building a brand
    He no longer promotes himself online
    People know who he is
    He has a great network now
    He has some coaching clients
    He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients
    Vince Flynn/Mitch Rapp series
    Jack Reacher series by Lee Child
    Loves Musashi by Eiji Yoshikawa
    Will reference a business book but doesn’t sit and read them
    Does not like the appeal of the “digital nomad” lifestyle
    He doesn’t want to live out of seven suitcases
    He spent nearly five years hustling and grinding and perfecting his writing craft
    A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him
    He Googled typical prices for copywriting and added 20% to that
    Then he raised his prices until people balked, and then he dropped his prices 5%
    He’ll include three revisions, but the fourth is 50% of the original invoice
    He doesn’t design websites, but he writes the copy
    He loves writing long-form content like 80-page white papers
    He’ll write 16k-20k words every ten days or so
    Many people confuse niche and industry
    He can research any industry and write about it
    A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space
    The Web 3 client saw an article Jeff wrote on marriage and reached out to him
    If clients are jerks, he cuts them loose
    He charges 6-7 cents per word
    He just does words
    He uses AI as a style guide by uploading something like a five-paragraph description the client provides
    “Additionally…in a fast-paced world…”
    He loves 3-piece suits
    Anchoring…
    He’ll sometimes wear his suit to write to anchor himself
    “Okay”
    Zuby
    “I’m a serious Catholic”
    Adoration and Holy Hours and Mass
    He carries his rosary always
    He has Catholic cigars, Incensum Cigars
    He converted to Catholicism last year
    There are only 450 TLM churches in the U.S.
    His wife is Hispanic who grew up in New England and is Catholic
    He spent 18 months writing a book on Catholic masculinity
    He decided to go to Mass May 7, 2023, which was two months after he launched the book
    His wife was a lapsed Catholic, but now they go weekly
    He’s in RCIA and entering the Catholic Church fully this Easter
    Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes
    Get This $19 CRM
    Get 10% The Best Beef You’ll Ever Put In Your Mouth
    Send Drunk Emails: ...that get opened and get you paid!
    Phone Burner: work the phone like a machine so you can be a human when you connect.
    GUEST INFO:
    Guest Twitter
    PODCAST INFO:
    Podcast

    • 1 hr 11 min
    Glenn Twiddle 2 on The Sales Podcast

    Glenn Twiddle 2 on The Sales Podcast

    Professional Sales Tips you'll learn today on The Sales Podcast ... Glenn has created a nice 7-figure business as a real estate investor, speaker, and event planner
    How wrestling and UFC and Brazilian Jiu-Jitsu can help you grow your sales
    How Georges St-Pierre can help you grow your sales
    Glenn was known as a great copywriter back in the day
    The power of negative preparation
    Prepare for the worst, hope for the best

    Related episodes and posts
    Find The Best CRM For Your Team and Budget
    Start Your Free 12 Weeks To Peak™

    Jim Rohn, “Don’t hope it was easier. Hope you were better.”
    The power of celebrities to grow your sales
    Gorillas would rather look at the Apex gorilla than eat!
    The celebrity rubs off
    Celebrities hang out with other celebrities
    “Stop or My Mom Will Shoot” was a “troll” by Arnold Schwarzenegger to get Sylvester Stallone to take the roll and suck at it
    Glenn’s last event cost $850,000 to put on, and it made $820,000, but it brought him a lot of publicity
    His first event was 12 people “that I begged to come,” and he made one sale, which was his first 1-on-1 client for about $12k for the year
    He started this in 2008, and it’s a bit like poker in that every event is another hand…so he pushed his $12k into the next event, and that put 50 people in the room and he made about $15k…
    With that money, he bought a $10k program and learned how to put 200 people into a room for two days and made $100k
    Then he hired that coach for his $50k coaching
    Like a poker player, he goes all in, and sometimes he makes it big, sometimes he barely breaks even…
    But at each event, he adds to his database of prospects that he can market to, and he closes 5% to 10% of them, thereby creating income security
    In his 15+ years, he’s only had one big loss on an event, and it wasn’t because of the celebrity, but it was not a fit for the audience
    When something is free, only about 50% of the registrants will make it
    Set big goals and put them out there
    Mortgaged his house to have Arnold Schwarzenegger speak at his event
    He paid the 6-figure downpayment and worked his butt off for six months to make it happen
    He was then invited to play poker at Arnold’s house with 40 celebrities, and he’s now done business with him six times
    Paid 14-year-old Caleb Maddix $11,000 to speak for 90 minutes
    Get his book, “Punching Above Your Weight”
    Dan Kennedy, “I’ve never had an original idea in my life.”
    He now has a staff of 36 people since COVID, and he’s helping his clients do what he was teaching
    Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes
    Get This $19 CRM
    Get 10% The Best Beef You’ll Ever Put In Your Mouth
    Send Drunk Emails: ...that get opened and get you paid!
    PhoneBurner: work the phone like a machine so you can be a human when you connect.
    GUEST INFO:
    Guest Site
    Guest YouTube
    PODCAST INFO:
    Podcast website
    Apple Podcasts
    Spotify
    YouTube
    SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast
    Support on Patreon: https://www.patreon.com/TheWes
    Twitter: https://twitter.com/saleswhisperer
    Instagram: https://instagram.com/saleswhisperer
    LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
    Facebook: https://www.facebook.com/thesaleswhisperer
    YouTube: https://www.youtube.com/thesaleswhispererwes

    • 2 hr 23 min
    Dre Baldwin on The Sales Podcast

    Dre Baldwin on The Sales Podcast

    Professional Sales Tips you'll learn today on The Sales Podcast ... Former professional basketball player
    Zig when others zag, which means sending personalized outreach
    Do what doesn’t scale
    “What is my competition not willing do that I will?”
    He’s been making content since 2005
    He has a process for researching ideal prospects
    Send link to assistant to research
    Assistant finds pertinent information and adds it to the CRM
    He then makes the video intro
    He’ll make 5-6 each day
    Do enough that you can handle the replies

    Related episodes and posts
    Find The Best CRM For Your Team and Budget
    Start Your Free 12 Weeks To Peak™

    He was always a salesperson at heart but didn’t really realize it
    He has a business degree and responded to a bulletin board post “make money”
    It was an MLM and after a couple of meetings he learned how to disrupt the negative assumptions about making money, which his college professors never mentioned
    He got into personal development
    He started selling training products to basketball players who found him on YouTube
    He only played one year of high school basketball then D3 basketball and made it to the pros, so people started finding him online for his mindset content
    It took a while for him to realize that not everyone thought like he did
    He stopped playing ball in 2015 and wanted to get into the professional speaking business
    He applied to some TED talks and got accepted
    Then he started writing books
    Build your own audience and master DTC, direct-to-consumer
    His mom was an educator who got her college degree when he was in college
    He was not “found” by the pros
    When he graduated college in 2004 he worked at Foot Locker store then Bally Total Fitness
    He went to an exposure camp for basketball players: you pay to play for two days with 200 other players
    Then he cold-called basketball agents, which was a flip in the script
    He called about 60 agents and reached 20 and sent them a VHS tape that he recorded and one agent said he’d represent him in late 2005 and got him a job in Lithuania
    He was blogging and sharing his videos on YouTube
    He got his experience writing then other players had questions on how to play overseas
    By 2009, he started thinking about how to leverage this into a business
    2015 was his last season and he played with a different team every year
    Not a fan of the news
    Don’t follow or associate with the negative people
    Find your lane in which you can succeed
    Principles—never change, Strategies, Tactics—can change daily
    Your mandate as an entrepreneur is to make money, which should remain very clear
    If you don’t like running ads, don’t run them. Hire someone and keep your eye on them.
    You can do this with any aspect of your life.
    You can create content like podcasts
    Become findable
    Collaborate
    Be consistent
    When it comes to hiring staff, give them the “brief” that needs to be clear and detailed. You need to know what you want.
    If you’re an expert, I believe you should be able to produce the results and explain it to me, so here’s $100; go make it happen and explain it to me
    He’s not a fan of agencies…they are looking for their next client
    Are you—or do you want to be—a top 2% performer? Join his program.
    Mindset and strategic tools
    His first coaching client was back in 2015 via Periscope
    Around 2020, when speaking gigs dried up, he pivoted to more in-house stuff
    Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes
    Get This $19 CRM
    Get 10% The Best Beef You’ll Ever Put In Your Mouth
    Send Drunk Emails: ...that get opened and get you paid!
    Phone Burner: work the phone like a machine so you can be a human when you connect.
    GUEST INFO:
    Visit Dre Baldwin’s Site: Work On Your Game University
    Dre Baldwin Instagram

    • 48 min
    How To Know Exactly What Your Customers Want and How Much They'll Pay For It

    How To Know Exactly What Your Customers Want and How Much They'll Pay For It

    Sales Growth Tools Mentioned In The Sales Podcast Take The Free CRM Quiz: Join 12 Weeks To Peak™: take control of your sales and your life
    beehiiv: Make money with your newsletter
    Get 10% off The Best Beef You’ll Ever Put In Your Mouth
    Send Drunk Emails: ...that get opened and get you paid!
    Phone Burner: work the phone like a machine so you can be a human when you connect.
    GUEST INFO:
    Guest Site: https://www.conciergecustomerservice.com/
    PODCAST INFO:
    Support The Sales Podcast: https://bit.ly/3JOJ6jC
    Podcast website: https://www.thesaleswhisperer.com/podcast
    Apple Podcasts: https://apple.co/3PeYzKL
    Spotify: https://spoti.fi/2nEwCF8
    YouTube: https://www.youtube.com/@TheSalesWhispererWes
    SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast
    Support on Patreon: https://www.patreon.com/TheWes
    Twitter: https://twitter.com/saleswhisperer
    Instagram: https://instagram.com/saleswhisperer
    LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
    Facebook: https://www.facebook.com/thesaleswhisperer
    YouTube: https://www.youtube.com/thesaleswhispererwes

    • 47 min

Customer Reviews

4.8 out of 5
128 Ratings

128 Ratings

D Triathlete ,

Sales Wisdom with a Side of Wit

Wes Schaeffer slings invaluable sales savvy in every chat—like grabbing drinks with your wisest buddy. Always worthwhile; it's a no-brainer weekly listen. Keep it up, Wes!

Drew0604 ,

Must listen

This is an amazing podcast. Wes gives value and creative advice in every episode. I would definitely recommend!

LDGi ,

Excellent podcast

This is a great sales podcast - excellent advice with inspiring interviews!

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