The Sales Podcast

Wes Schaeffer
  • 4.8 (132)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Sales Podcast

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

  1. 2D AGO

    Write a book. Get on the NYT Bestseller List. Get rich. Die famous.

    #12WeeksToPeak #nytimes #bestseller Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success. We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions. The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.Michael Drew's book retreat: https://bookretreat.com/Guest email: Michael@promoteabook.com 00:00 Introduction and Background of Michael Drew02:21 The Journey to New York Times Bestsellers08:09 Understanding the Economics of Book Publishing12:57 The Evolution of the Publishing Industry19:14 The Importance of Distribution in Book Success24:26 The Objective of Thought Leadership25:14 Building Relationships vs. Transactional Marketing28:30 The 12 Steps of Intimacy in Marketing30:25 Understanding Customer Needs36:12 The Science of Emotional Security40:55 Navigating the Marketing Landscape42:15 Breaking the Cycle of Burn and Churn48:22 The Importance of Communication in BusinessNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer#12weekstopeak #nytimes #bestseller

    1 hr
  2. Integrating Marketing Automation Tools With Sales Message

    MAY 11

    Integrating Marketing Automation Tools With Sales Message

    #12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of  Salesmsg  , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.00:00 The Evolution of Sales Message02:49 Understanding SMS and iMessage Dynamics06:10 The Need for Specialized SMS Platforms08:52 Integrating SMS with CRM Systems12:09 The Importance of Two-Way Communication15:00 Engagement Strategies and Opt-In Rates18:04 Speed to Lead and Modern Communication Challenges24:44 Engaging Kids in Sales Activities25:39 Text Messaging in Business: The Lifecycle26:56 Capturing and Connecting with Leads28:52 The Shift to SMS in B2B Communication30:25 Integrating SMS with CRM Systems32:06 Utilizing Templates and Playbooks for SMS33:24 Multimedia Messaging Strategies35:25 Mobile Communication in Sales37:07 Best Practices for SMS Communication39:27 Tracking Engagement through Links40:15 Branding Challenges with Messaging42:07 Future Expectations and Closing RemarksNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #marketingautomation #GrowthMindset

    45 min

  3. MAY 2

    How To Fight The Fake Amazon Reviews To Save Your Online Reputation and Make A LOT More Money

    #12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Business LinkedIn: https://www.linkedin.com/company/tracefuse/Business X: https://x.com/tracefuse Shane's X: https://x.com/shane_barkerThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation. We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews. He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success. Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively.Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out.Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger.With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****00:00 Introduction and AI Discussion03:03 The Role of AI in Review Management06:13 Understanding Amazon's Review Guidelines09:12 Fraudulent Reviews and Their Impact11:55 The Importance of Reputation Management14:56 Navigating Amazon's Review System18:00 The Challenges of Review Removal20:50 Personal Experiences with Amazon Reviews23:58 Conclusion and Future Insights27:04 The Journey of TraceFuse31:05 Building Trust in a Skeptical Market34:00 Scaling Success and Client Relationships38:29 Innovative Pricing Models and Client Onboarding41:07 Understanding Client Needs and Expectations46:44 Marketing Strategies and Client EngagementNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #amazon #SelfImprovement

    58 min

  4. APR 18

    Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why

    SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in marketing automation can lead to better results. Legacy businesses present opportunities for growth through technology. The future of communication will be driven by real-time data and AI. Businesses need to adapt to the changing landscape of technology. Effective communication is key in a tech-driven world. The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success. Perfectionism can hinder progress; taking action is more important. Building relationships through personal touches like handwritten notes is effective. Text messaging can significantly enhance customer engagement. Entrepreneurs should focus on simple, actionable strategies. Understanding the numbers behind your marketing efforts is essential. Embracing failure as part of the learning process is vital. The human element in business is irreplaceable, even with technology. Iterating and adapting quickly can lead to better outcomes. Creating conversations with customers can unlock new opportunities. Guest Site: https://www.salesmessage.com/  Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/ #12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

    50 min

  5. APR 8

    Listen Your Way Into More Sales With Gene Slade, the Sales Ninja

    Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today. Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction. In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry. He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales. The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.  00:00 Introduction to Gene Slade: The HVAC Hero05:59 Transitioning from HVAC to Sales Training12:15 The Evolution of Sales Techniques18:59 The Role of AI in Modern Sales22:13 Challenges in the HVAC Industry Today22:32 Industry Financing Challenges25:25 The Importance of Service Departments27:35 Impact of Interest Rates and Tariffs28:37 Sales Strategies for High Ticket Items32:20 Listening as a Sales Tool36:36 The Human Element in Sales Free daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #PersonalDevelopment #salestraining

    47 min

  6. MAR 26

    Unlock Your Sales Team's Full Potential: Geoff Ketterer

    #12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Training27:03 Quality Control in Sales Management29:00 Immediate vs. Long-term Results in Sales Training30:08 Focusing on Top Performers32:20 The Role of Marketing in Sales Success34:51 Improving Lead Quality36:35 Global Client Engagement and Cultural InsightsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment

    43 min

  7. MAR 20

    Maximize Your Profit Margins When Selling Online

    #12WeeksToPeak #ecommerce #onlinebusiness David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.) We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business. David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models. We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!) We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting. 00:00 Introduction to E-commerce Success 03:10 The Amazon vs. Shopify Debate 06:11 Understanding Profit Margins in E-commerce 09:05 The Importance of Customer Relationships 12:12 Diversification in E-commerce Business Models 15:12 Hiring and Managing a Team for Success 24:22 The Value of Military Experience in Hiring 28:31 From Accounting to Entrepreneurship: David's Journey 33:04 E-commerce Insights and the Future 39:00 Redefining Entrepreneurship: Working for a Team 43:54 Connecting with the Audience: Resources and Closing Thoughts Key Points Data-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out. Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness

    56 min

  8. MAR 14

    This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales

    #12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement

    39 min
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4.8
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132 Ratings

About

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.

Information

  • Creator
    Wes Schaeffer
  • Years Active
    2013 - 2025
  • Episodes
    689
  • Rating
    Explicit
  • Copyright
    © Wes Schaeffer
  • Show Website
    The Sales Podcast

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