The Market Podcast The Super Market

everyone tells you that influencer marketing is the way to go but you've been burned too many times to trust it. we get it, but it's not about influencers being the bad guy... it may just be your approach.

this week, we are sharing our tried-and-true tips on successful influencer collaborations as a small brand. the best part? it's not going to break your bank.

tune in to learn how to grow your community & brand awareness through mutually beneficial influencer collaborations!

your content is more important than you think. this week, we are joined by the insanely talented, still-life photographer,  kirsten leslie. kirsten shares her insights with working with major brands that we all know and love and how great content is crucial for growth from your brand. we talk about building relationships in your industry and why working with people you love being around makes the final result even better! 

your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team player mentality and  industry experience, we're sharing the essential traits that make for a top-notch social media manager ... they might not be what you think. 

MAKE CONTENT THAT SELLS FOR YOU. this week we are joined by the founders of the cult-followed Uncommon Salt Lake: Kanyon, Jewelette & Jacob. since opening in 2022, the team behind Uncommon has grown to over 33K followers on instagram, opened a successful storefront & created one of the biggest vintage markets in the state, Sum Ol Market. 

we are diving deep into how they create content that converts, what makes good visual content, the mission of Uncommon that goes way beyond clothes & how to successfully work with business partners. They also threw in some thrifting hacks for all our vintage girlies out there. 

WE LOVE CONTROVERSY. this week we are joined by none other than Jaiden Robinson, founder of The Rave Social. jaiden shares her insights gained from years of experience of using spicy opinions throughout her content strategy on social media. she challenges the status quo, arguing that bland, safe content often gets lost in the sea of mediocrity. instead, she advocates for embracing bold opinions as a powerful strategy for cutting through the noise and building an engaged audience.

jaiden breaks down how injecting personality and controversial viewpoints into your content can spark meaningful conversations, attract loyal followers, and ultimately grow exponentially. she's grown her following organically in just one year to over 4000 followers by using this strategy. 

enjoy! 

INSTAGRAM:
@theravesocial
@saammwiches
@taliacosentino
@saucemediaagroup
@relishstudios

BOOK RELISH STUDIOS:relishstudios.co
WEBSITE: saucemediagroup.com

want to geek out on creative strategies that make you money? in this episode, we dive deep into social media campaigns and share our secrets to crafting successful ones. we're talking strategies, tactics, and insights that can elevate your social media campaigns from good to ICONIC.