The Scaling Edge Michael Brooks

In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.


The company's inception (00:00)
Steve Benson discusses the initial plans and challenges faced while starting the company.

Introduction to the Scaling Edge podcast (00:57)
Stephen Lucas introduces the podcast and its purpose.

Steve Benson's background and move to Spain (01:31)
Steve Benson shares his background, the company's location, and his move to Spain.

Discussion on language accents (02:48)
The speakers talk about the challenges of understanding different Spanish accents.

Introduction to Badger Maps and its features (04:51)
Steve Benson explains the purpose and features of Badger Maps for field salespeople.

Challenges faced by field salespeople (06:23)
The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.

Evolution of mapping technology (08:19)
The conversation delves into the impact of mapping technology on human lives and its evolution.

Discussion on business ideas and mapping technology (10:55)
The speakers talk about the impact of mapping technology on various businesses and its potential.

Early team and growth of Badger Maps (14:28)
Steve Benson discusses the early team and the significant growth of Badger Maps over the years.

Future plans for Badger Maps (15:49)
The conversation focuses on the future direction and growth strategies for Badger Maps.

Focus on user value and monetization (18:27)
The speakers discuss the importance of focusing on user value and monetization for business growth.

Contact information for Badger Maps (19:08)
Steve Benson provides contact information for reaching out to Badger Maps.

#CEO #BadgerMaps #Stephen Lucas #ScalingEdgepodcast #mobile #mapping #applications #fieldsales #fieldservice #mappingtechnology #company #growth #value #existing #user #base #profitability #scalingabusiness #mobileworkers #BadgerMaps #fieldsales #fieldserviceindustry

In this episode of "The Scaling Edge," host Stephen Lucas and his team discuss the intricacies of blogging and content creation with Ryan Robinson, a seasoned blogger and entrepreneur. Ryan shares his insights on the time commitment required to monetize a blog, emphasizing the importance of niche expertise and the slow-burn nature of success in blogging. The conversation also explores the use of AI tools like ChatGPT in the blogging process, particularly for tasks like proofreading and content repurposing. Ryan highlights the value of creating video content and leveraging SEO strategies for self-promotion without a budget. The episode touches on the highs and lows of online business, the emotional impact of fluctuating success, and the importance of diversification. Ryan's journey from learning to blog in college to achieving significant affiliate marketing success is also discussed. To connect with Ryan or explore his work, listeners are directed to his website, RyRob.com.

The time to start a blog (00:00:00)
Discussion about the time and effort required to start a blog, realistic expectations, and dedication needed.

Starting a blog in college (00:01:53)
Ryan Robinson shares his experience of starting a blog in college and learning about internet marketing.

Evolution of blogging platforms (00:02:32)
Discussion about the evolution of blogging platforms, from early WordPress and Adobe Dreamweaver to the present.

Discovering passion for writing (00:03:44)
Ryan Robinson's discovery of his passion for writing and expressing himself through blogging.

Generating revenue from a single article (00:04:57)
Ryan Robinson's success in generating significant affiliate revenue from a single blog post and SEO strategies.

Success and challenges in affiliate marketing (00:06:04)
Discussion about successful affiliate marketing campaigns and the challenges and emotional roller coaster of business success.

Changes in advertising platforms (00:07:51)
Reflection on the changes in advertising platforms, the impact of relatability, and the shift to video content.

Role and workflow in affiliate marketing (00:08:46)
Ryan Robinson's role as a generalist in affiliate marketing, coordinating content creation, and relationship building.

SEO and backlink strategies (00:10:27)
The importance of good content, backlinks, and the role of various content types in SEO strategies.

Advice for aspiring bloggers (00:12:36)
Advice for aspiring bloggers on branding, niche selection, and the time and effort required to succeed in blogging.

Using AI tools in blogging (00:16:44)
Ryan Robinson's use of AI tools for content repurposing and the benefits of integrating AI into the blogging process.

Promotion and keyword strategies (00:18:23)
Discussion about self-promotion, keyword strategies, and leveraging video content and transcripts for SEO.

Blogging as Step One (00:20:00)
Discussion on the value of blogging as a starting point for learning about the internet.

Contacting Ryan (00:20:28)
Information on how to reach out to Ryan Robinson at ryrob.com.

Closing Remarks (00:20:33)
Expressing gratitude and good wishes to Ryan for his valuable insights.


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In this podcast episode, digital marketing expert and professor Danny Gavin joins hosts Stephen Lucas and Maxwell of "The Scaling Edge" to discuss the intricacies of digital marketing. They cover topics such as SEO, paid search, affiliate marketing, and the evolving role of generative AI in the field. Danny shares his personal journey from a family in the diamond industry to becoming a digital marketing leader, emphasizing the value of practical experience. The trio also debates the challenges businesses face with ad agencies, the importance of mentorship, and strategies for businesses on limited budgets. Danny's podcast, "The Digital Marketing Mentor," is highlighted for its focus on industry guidance and mentorship.


The Scaling Edge Introduction (00:00:43)
Stephen Lucas introduces the podcast and the purpose of the program, aiming to add value to the listeners' journey in becoming entrepreneurs.

Danny Gavin's Background (00:01:15)
Danny Gavin shares his unique background, from growing up in an immigrant family to becoming a digital marketing expert and starting his own agency.

Getting Involved in Digital Marketing (00:03:20)
Danny explains how he got involved in digital marketing, starting with internships and consulting projects in SEO, paid search, and affiliate marketing.

Agency's Bread and Butter (00:05:03)
The discussion focuses on the agency's main areas of focus, including SEO, paid search, and paid social, with Danny emphasizing his personal focus on SEO.

Challenges and Considerations in Digital Marketing (00:06:46)
The conversation delves into the challenges and considerations in digital marketing, including the impact of generative AI on SEO and the need to adapt to constant changes.

Starting with Limited Budget (00:09:24)
Danny provides insights on the best approach for a new business owner with a limited budget, considering factors such as product searchability and time to generate sales.

Choosing the Right Ad Agency (00:13:02)
The discussion explores valuable questions for businesses to ask potential ad agencies, focusing on lead generation, lead quality, and tracking conversions.

The Digital Marketing Mentor Podcast (00:16:41)
Danny introduces his podcast, "The Digital Marketing Mentor," emphasizing its focus on mentorship and digital marketing, and his role as a professor at the master's level.

Contact Information (00:18:09)
Danny shares the contact details for his agency and personal contact information, encouraging listeners to reach out to him directly via LinkedIn or Twitter.


#digitalmarketing #podcast #SEO #paidsearch #affiliatemarketing #mentorship #ads #agencies #generative #AI #immigrantfamily #diamondindustry #rabbinicalordination #MBA #practicaleducation #hands-on #experience #paidsocial #socialmedia #emailmarketing #limitedbudgets #GooglePlay #leadconversion #customeracquisition #mentorship #education #socialmediagrowth #marketingstrategy 

In this episode of The Scaling Edge, host Stephen Lucas interviews James Yoder, CEO of Chat Sports. They explore Chat Sports' evolution from an app to a media agency specializing in sports content. Yoder discusses the company's pivot to video content on social platforms, revenue generation through ads, direct sales, super chats, and licensing deals, and the growth of their team. Despite initial pandemic setbacks, Yoder highlights their resilience and successful content strategy, which has driven audience engagement and revenue growth.

Licensing Deals and Amazon Alexa Programming (00:00:00)
Chat Sports' programming for Amazon Alexa video devices during the NFL season.

Introduction and Purpose of The Scaling Edge Podcast (00:00:48)
Stephen Lucas introduces the podcast and its purpose, featuring real-life entrepreneurs' stories.

James Yoder's Background and Chat Sports' Inception (00:01:31)
Discussion about James Yoder's background, from Ohio to the founding of Chat Sports in San Francisco.

Evolution of Chat Sports from App to Media Agency (00:02:29)
The transition of Chat Sports from an app to a media agency, focusing on video content and programming.

Focus on NFL, NBA, and College Football Content (00:06:59)
Chat Sports' heavy focus on NFL, with 35 shows, and expansion into NBA and college football content.

YouTube Super Chat and Revenue Streams (00:13:10)
Explanation of Chat Sports' revenue streams, including YouTube ads, direct sales, and YouTube Super Chat.

Business Growth and Impact of Global Pandemic (00:12:16, 00:17:31)
Chat Sports' business growth, profitability, and the impact of the global pandemic on their operations.

Chat Sports' Expansion and Employee Growth (00:15:53)
The growth of Chat Sports from a small team to nearly 40 employees, primarily based in Dallas.

Conclusion and Contact Information (00:18:52)
Stephen Lucas concludes the interview and asks how to get in touch with James Yoder and Chat Sports.

Chat Sports TV (00:19:00)
James discusses the Chat Sports TV YouTube channel and its content, including NFL, NBA, and college football.

WNBA and Audience (00:19:26)
Dan mentions subscribing for WNBA content, prompting a discussion on the WNBA and its audience.

Closing Remarks (00:19:48)
Stephen congratulates James, leading to closing remarks and appreciation from James.


#Business #Entreprenuer #Success #motivation #socialmedia #Businessgrowth #growth #YouTube #Agency #Moneyonline #contentcreator #engagement #podcast #top1% #Automation #money #path

In this podcast episode, host Stephen Lucas interviews Mike Orchard, founder of College Athlete Advantage (CAA), about his transition from athlete to coach and eventually to a recruiting specialist. Mike discusses the inception and growth of CAA, the importance of aligning with the right partners, and the intricacies of sports recruiting. He highlights the success stories of athletes who've benefited from CAA's services and reflects on the evolving nature of college sports, including the rise of dual-role players. Mike also addresses the challenges of managing a remote team and shares his vision for CAA's expansion into various sports. The episode concludes with Mike offering advice to aspiring sports recruiters and inviting listeners to connect with him for mentorship and guidance.

The Scaling Edge Introduction (00:00:00)
The host introduces the podcast and its purpose, to learn from entrepreneurs' successes and failures.

Mike's Background in Athletics (00:01:28)
Mike Orchard shares his journey from being a baseball player to becoming a coach and transitioning into the recruiting space.

Recruiting Services and College Sports (00:02:20)
Mike explains the unique approach of College Athlete Advantage, offering both online and in-person recruiting services for high school athletes.

Starting College Athlete Advantage (00:03:36)
Mike discusses the challenges and successes of starting the company, highlighting the need for the service and the importance of aligning with partners' pace.

Scaling and Expanding Services (00:05:28)
The discussion revolves around the company's growth strategy, focusing on baseball initially and then expanding into other sports.

Challenges of Managing Remote Advisors (00:08:32)
Mike talks about the difficulties of managing remote advisors and the importance of establishing a strong culture and communication.

Hiring and Training Remote Advisors (00:09:14)
The conversation delves into the tactics and challenges of hiring and training remote advisors, emphasizing the need for their investment in the business.

Steady Growth and Projections (00:11:03)
Mike reflects on the company's significant growth and the challenges of projecting future outcomes, emphasizing the focus on stable and steady growth.

Success Stories and Impact (00:12:28)
Mike shares success stories of players who have benefited from College Athlete Advantage's services, highlighting their achievements in college sports.

Baseball and Player Versatility (00:14:26)
The discussion shifts to baseball, focusing on the evolving roles of players like Shohei Ohtani and the potential for more players to excel in multiple positions.

Entrepreneurial Advice and Mentorship (00:17:07)
Mike offers advice for aspiring entrepreneurs, emphasizing the importance of specific knowledge, market analysis, and differentiation in business ventures.

Contacting College Athlete Advantage (00:18:40)
Mike provides contact information for those interested in reaching out to College Athlete Advantage for mentorship or business inquiries.



The world of college sports recruitment is as competitive as it is rewarding, and through my conversation with Mike Orchard, we've gained valuable insights into navigating this landscape. Whether you're an athlete, a coach, or an aspiring recruiter, understanding the intricacies of this process is crucial for success. If you're interested in learning more or seeking advice, Mike Orchard and College Athlete Advantage are resources worth exploring.



#CollegeAthleteAdvantage #CAA #recruitingservices #highschoolathletes #collegesports #athletics #coaching #sportsrecruiting #remoteteam #growth #successstories #collegesportsrecruitment #baseball #dualroles #ShoheiOhtan #sportsrecruitingspace #marketneeds #differentiation #mentorship.

In this episode of the Scaling Edge podcast, host Stephen Lucas interviews Rachel, a consultant and coach specializing in B2B sales. Rachel shares her journey from Australia to Canada, her discovery of the tech industry in Toronto, and her subsequent move to Costa Rica during the COVID lockdown. With over eight years of experience, Rachel assists early-stage founders in establishing their sales operations, offering services from tech selection to creating playbooks and courses on sales and negotiation. She plans to continue her coaching and consulting after relocating to San Francisco, while maintaining her residence in Costa Rica.


Tech Sales and Coaching (00:00:00)
Rachel discusses her focus on B2B sales, tech selection, onboarding, and coaching services.

Introduction to the Podcast (00:01:11)
The host, Stephen Lucas, introduces the podcast and welcomes the special guest, Rachel, a consultant and coach from Costa Rica.

Rachel's Background and Move to Canada (00:01:47)
Rachel shares her background, including her move from Australia to Canada and her initial experiences in Toronto.

Exploring Tech Sales and Marketing (00:04:10)
Rachel discusses her transition from agency work to tech sales, her experiences in the tech industry, and her involvement in marketing and coaching.

Entrepreneurial Experience and Tech Startup (00:06:00)
Rachel shares her entrepreneurial journey, including her participation in a tech incubator and the development of a sales-related platform.

Coaching and Consulting (00:09:37)
Rachel explains her role as a coach and consultant, focusing on helping early-stage businesses with B2B infrastructure and go-to-market strategies.

Relocation to Costa Rica and Future Plans (00:10:58)
Rachel discusses her decision to move to Costa Rica and her upcoming relocation to San Francisco.

Considering San Francisco and Coaching Focus (00:14:09)
Rachel and the hosts discuss the pros and cons of San Francisco and Rachel's focus on coaching and consulting in the tech industry.

B2B Sales and Consulting (00:16:46)
Rachel discusses her focus on B2B sales and consulting, including building systems, processes, and courses.

Collaboration with pCloud (00:17:31)
Rachel talks about her collaboration with pCloud and the creation of sales-related content.

Contact Information and Farewell (00:17:56)
Stephen asks Rachel about the best way to contact her, and they discuss her upcoming move to San Francisco.

For those eager to tap into Rachel's wealth of knowledge, she's an active presence on LinkedIn, always ready to connect and share her insights on sales strategies. Her openness to collaboration and her passion for helping others is a testament to her dedication to the field.

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