The Scaling Wellness Podcast: Scale Your Massage Business

Darryl "DJ" Turner
  • 5.0 (11)
  • BUSINESS
  • UPDATED SEMIWEEKLY
The Scaling Wellness Podcast: Scale Your Massage Business

Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!

  1. 1 DAY AGO

    273 - How To Build An Actual Marketing Strategy & (Finally Stop Winging It)

    Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the dangers of scattered marketing efforts and why consistency, much like sticking to one salad every day, is the secret to sustainable growth. I’ll share insights from my own experiences and explain why many business owners waste time and money on strategies that just don’t work. Instead, I’ll show you how to cut through the noise, build a clear marketing plan, and stop the endless cycle of guesswork. If you’re ready to ditch the chaos and focus on strategies that bring results, you don’t want to miss this! Plus, I’ll be sharing all about Book Your Team Solid, my affordable course designed to help you fill your team’s schedule and grow your wellness practice with ease. Tune in, simplify, and start scaling today! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    20 min

  2. NOV 11

    272 - How To Set A Marketing Budget For Your Massage Business

    Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to new heights. We’ll dig into budgeting based on your revenue, goals, and available resources, so you can confidently invest in strategies that bring clients through the door. And as a bonus, I’m excited to share insights from my new course, Book Your Team Solid—crafted to be the ultimate guide for scaling your team’s bookings, all at a game-changing price of just $9. If you’re ready to move past guesswork and make every dollar count, this episode is for you. Tune in, and let’s make your marketing budget work as hard as you do! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    21 min

  3. NOV 4

    271 - 2 Posts You Need To Get Clients From Social Media

    Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media presence the boost it needs. We’ll explore the “Oh, I Need That” posts that showcase the irresistible appeal of your services and the “Hey, That’s Me” posts that create a personal connection with your audience. When your content is engaging, relatable, and shareable, your followers will go from passive scrollers to excited clients. Tune in to discover how to build a stronger social media strategy that fills your schedule, boosts your business, and makes social media work for you. If you’re ready to go further, check out the Scaling Wellness Intensive at scalingwellness.com/chat to get tailored strategies for growing your practice. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com  Follow us on Instagram: www.instagram.com/scalingwellness

    17 min

  4. OCT 21

    270 - 3 Types of Marketing To Get Massage Clients in 2024

    Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing and ensure your team’s schedule is filled with the right clients. Whether it’s cultivating long-term relationships (seeds), launching laser-targeted marketing campaigns (spears), or casting a wide net to attract more clients (nets), this episode is packed with actionable insights to get your business moving. I’ll dive into how each strategy works, how to implement them in your practice, and why mastering these approaches is crucial to your success. Plus, get a sneak peek at my upcoming course, Book Your Team Solid, designed to help you take these strategies and fill your team’s calendar—fast! And the best part? You’ll get it for under $10.  Tune in now and start scaling your wellness practice like never before. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    28 min

  5. OCT 14

    269 - Why It's So Hard To Get Clients Beyond Word Of Mouth (And What To Do About It)

    Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mindset and marketing strategy. I’ll break down how you can shift from passive, inconsistent growth to intentional, scalable marketing approaches that will fill your team’s schedule and boost your revenue. You’ll also get a sneak peek into my new course designed to help you market your entire team and bring in more clients—without the guesswork. If you’re ready to grow beyond word-of-mouth and take your wellness practice to new heights, this episode is packed with actionable tips and strategies to get you started. Tune in now and learn how to scale your business like never before! - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    19 min

  6. OCT 7

    268 - From Burnout to Breakthrough of How Tracey Morris Doubled Her Spa’s Revenue in Just One Year

    In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took a leap of faith and made pivotal changes that helped her double her revenue—growing from $180,000 to over $334,000 in just one year! Tracey shares her experience of scaling her business, expanding her team, and opening a new location—all while maintaining the quality care her clients love. From increasing her client database by 1,000+ clients to learning how to delegate and take control of her time, Tracy’s story is a testament to the power of resilience, coaching, and strategic growth. Tune in to hear how Tracey transitioned from burnout to breakthrough, and how you can apply her lessons to grow your own business—without sacrificing quality or your sanity. Plus, learn how our intensive coaching played a key role in her success! Check out Tracey’s website: https://www.massageandwellnessspa.com/   Her social media pages: https://www.facebook.com/traceystherapeuticmassageandwellnessspa/   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    28 min

  7. SEP 30

    267 - How To Break The $10-$20k/Month Plateau

    Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marketing or expanding your team. We'll start by uncovering why you might be stuck at this level: from being overworked and burned out to facing the challenges of managing a busy schedule and a growing reputation. Learn how what got you here won’t necessarily take you further and why a new approach is essential. Then, discover the transformative shifts needed to elevate your business: upgrading your vision, focusing on what truly matters, refining your systems, and shifting your mindset. If you’re ready to break free from the hamster wheel of endless tasks and unlock your business's full potential, tune in and see how our intensive coaching can guide you to new heights. - - - - - - - - - - - - -    Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    15 min

  8. SEP 23

    266 - How Karen Awender Built Uptown Haven from Zero to 2,000 Clients

    In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center.  With a year of hard work and dedication, Karen and her partner breathed life into their space, doing everything from crafting their own countertops to creating a warm and inviting atmosphere.  From the early challenges of finding a business name and logo to learning the complexities of client management and team leadership, Karen's journey is a testament to the unwavering commitment required to build a successful enterprise.  Through her dedication, Uptown Haven quickly grew from having no clients to serving approximately 2,000 individuals, offering massage therapy, skincare, and aesthetic medical services.  Karen's ability to adapt and navigate the demands of entrepreneurship is truly inspiring, from initially working around client needs to establishing clear boundaries and providing a welcoming yet professional environment for her team and clients alike. In this episode, she shares her insights, experiences, and valuable advice for aspiring business owners based on her own learning experiences.  So, tune in to gain invaluable perspectives on starting and growing a small business, and to be inspired by Karen's unwavering commitment to pursuing her passion and creating a haven for wellness.  Check out Karen’s website: https://www.uptownhavenwellness.com/   Her social media pages: https://www.facebook.com/UptownHaven   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat  Follow us on Instagram: www.instagram.com/scalingwellness

    49 min
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5
out of 5
11 Ratings

About

Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!

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