This sounds ridiculous, but some marketers still don't do holiday sales.
On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.
The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.
IN THIS EPISODE, YOU'LL LEARN:
Why everybody needs to do holiday salesHow Lauren got a 400% increase in forecasted goals year on yearThe dos and don'ts of holiday marketingAssessing Ad performance on Instagram reelsStart testing your ads before the holidaysHow to become omnipresent at a lower costBenefits of offering bulk discountsThe Canva holiday template pack
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Mongoosemedia.usLauren's LinkedInLauren's Digital Marketer profile
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Mentioned in this episode:
[Free Download] DigitalMarketer's Canva Holiday Promo Pack
Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!