1,372 episodes

This podcast is designed to help you develop an excellent attitude, enhance your self-esteem, develop your creative genius, set and achieve goals, harness your mind's power, and explain the elements of personal growth. In addition, this podcast dissects, observes, and gives pratical guidance to the critical success factors such as writing skills, public speaking skills, effective communication skills, and fostering excellent relationships. This is the Secret of Success, by Antonio T. Smith, Jr., and it is a daily podcast designed to be your breakthrough.

The Secret To Success with Antonio T Smith Jr ATS TV

    • Education
    • 4.8 • 194 Ratings

This podcast is designed to help you develop an excellent attitude, enhance your self-esteem, develop your creative genius, set and achieve goals, harness your mind's power, and explain the elements of personal growth. In addition, this podcast dissects, observes, and gives pratical guidance to the critical success factors such as writing skills, public speaking skills, effective communication skills, and fostering excellent relationships. This is the Secret of Success, by Antonio T. Smith, Jr., and it is a daily podcast designed to be your breakthrough.

    Mastering the Art of Attention in Marketing

    Mastering the Art of Attention in Marketing

    Episode Summary:
    Join us as we dive into the key strategies for capturing and maintaining audience attention in the ever-evolving world of marketing. Discover the secrets behind the hook, story, pitch formula and learn how to implement real-time feedback to enhance your marketing efforts.

    Follow Antonio Here:
    https://www.facebook.com/theatsjr
    https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    https://www.linkedin.com/in/antoniotsmithjr
    https://antoniotsmithjr.com
    https://www.instagram.com/theatsjr

    Core Principles and Strategies
    Attention CaptureAlways aim to grab your audience's attention within the first 14 seconds.Utilize the hook, story, and pitch formula for effective communication.Implement strong opening statements to make the audience interested.Feedback and AdaptationRegularly seek and act on feedback to improve marketing efforts.Analyze feedback for insights and integrate them into future strategies.Content OptimizationEnsure your initial content, especially ads, clearly conveys the message and value.Avoid generic openings and get straight to the point to maintain interest.Practical Examples and Applications
    Ad Performance AnalysisReview ad placements and performance, especially on high-traffic platforms like Facebook.Optimize ads to make sure the key message is conveyed within the limited display time.Effective Communication TechniquesUse stories and relatable content to keep the audience engaged.Tailor messages to resonate with the target demographic and their interests.Marketing TacticsImplement split testing to identify the most effective marketing approaches.Continuously refine and test marketing strategies based on audience response.Training and Development
    Skill ImprovementFocus on improving storytelling and presentation skills.Practice delivering messages that are concise, engaging, and impactful.Team CoordinationCollaborate with team members to refine marketing messages.Share insights and strategies within the team for collective improvement.Customer InsightsUnderstand the audience's needs and preferences to tailor marketing efforts.Use data-driven approaches to identify what captures the audience's interest.Feedback Session Highlights
    Real-time Feedback IntegrationExample of feedback from Denise Hill regarding ad content and attention capture.Immediate action and strategy adjustment based on feedback received.Importance of Initial EngagementEmphasis on making a strong first impression to hook the audience.Strategies discussed for maximizing the impact of the first few seconds of content.Summary of Key Insights
    Consistent Branding and MessagingMaintain consistency in branding while adapting messages for various platforms.Ensure all content aligns with the core message and values of the brand.Engagement MetricsMonitor engagement metrics to evaluate the effectiveness of marketing strategies.Use metrics to guide adjustments and improvements in marketing efforts.Audience ConnectionBuild a strong connection with the audience through relatable and authentic content.Leverage personal stories and experiences to make the content more engaging.


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    • 2 hr 14 min
    Mastering Marketing and Sales

    Mastering Marketing and Sales

    Episode Summary:
    In this episode, we dive deep into the psychology of marketing, exploring how to engage all five senses to captivate your audience. Discover how integrating the hero's journey into your storytelling can transform your marketing strategy and lead to unparalleled sales success.

    Follow Antonio Here:
    https://www.facebook.com/theatsjr
    https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    https://www.linkedin.com/in/antoniotsmithjr
    https://antoniotsmithjr.com
    https://www.instagram.com/theatsjr

    Marketing Training Call - ATS Business University (February 20, 2020)
    Key Points and Categories

    1. Introduction to Marketing and Perception
    Psychology of Marketing:Marketing involves tackling the psychology of the audience.It’s about digging into the psyche and subconscious of potential customers.Perception is crucial in marketing; mastering it along with sales leads to financial success.Interactive Training:Encouragement to turn on cameras for better interaction.Participants can engage through chat if unable to turn on cameras.
    2. The Senses in Marketing
    Five Senses:Sight, Sound, Smell, Taste, and Touch.Engaging these senses can create a strong brand perception.Example: Starbucks utilizes all senses to enhance customer experience.Application to Digital Marketing:Sight: Visuals (videos, graphics) should be captivating.Sound: Incorporate appealing sounds/music.Smell and Taste: Describe scents and flavors vividly.Touch: Use descriptive language to convey texture and feel.
    3. Sales and Marketing Integration
    Marketing and Sales Connection:Marketing attracts customers; sales convert them.Both require understanding customer perception.Mastering both leads to effective money collection.Hook, Story, Pitch:The hook captures attention, the story engages, and the pitch converts.Important to tailor hooks and stories to your target audience.
    4. Digital Marketing Strategies
    Visuals and Attention:Strong hooks in visuals and captions to grab attention.Importance of colors and their psychological impact.Examples of effective digital content strategies.Content Creation:Use stories to make content relatable.Consistent and engaging content builds loyalty and recognition.
    5. Hero's Journey in Marketing
    Hero's Journey Framework:Applying the hero’s journey to storytelling in marketing.Examples from popular culture (Harry Potter, Katniss Everdeen, etc.).Journey involves leaving comfort zone, transformation, and return.Implementation:Use hero's journey structure to create compelling marketing narratives.Engage audiences by making them the hero of the story.
    6. Additional Tips and Techniques
    Audience Understanding:Identify and understand your target audience.Create content that resonates with both male and female demographics.Content Adaptation:Adjust content based on audience feedback and engagement.Continuous learning and adaptation are key to success.Practical Examples:Case studies and practical examples provided during training.Real-world applications discussed for better understanding.


    Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 2 hr 19 min
    Marketing Magic during the holiday season

    Marketing Magic during the holiday season

    Episode Summary:
    In this episode, we delve into the art of leveraging holidays and current events to boost your marketing strategy. Discover how to transform ordinary occasions into extraordinary opportunities for brand recognition and increased sales.
    Follow Antonio Here:
    https://www.facebook.com/theatsjr
    https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    https://www.linkedin.com/in/antoniotsmithjr
    https://antoniotsmithjr.com
    https://www.instagram.com/theatsjr

    Key Strategies for Maximizing Marketing Using Current Events and Holidays
    1. Identifying Major Events and Holidays:
    Upcoming Events and Holidays:Valentine's DaySt. Patrick's DayPresident's DayAsh WednesdaySuperbowlMarch MadnessGroundhog DayRosa Parks DayEmployee Appreciation DayGood FridayEasterSuper TuesdayLeap Day (February 29th)2. Leveraging Local Events and Disasters:
    Examples:Earthquakes (e.g., recent 7.3 earthquake in Cuba/Jamaica affecting Miami)Celebrity Deaths (e.g., Kobe Bryant)School and Mass ShootingsStrategy:Show empathy and respect; sometimes silence is the best marketing strategy.Highlight relevant products or services without appearing opportunistic.3. Creating Marketing Campaigns Around Personal and Local Events:
    Personal Events:Employee or client birthdays (e.g., Maya's birthday)Local Events:Community celebrations and holidaysStrategy:Offer discounts or special promotions tied to these events (e.g., 41% discount for Maya’s birthday).4. Developing Creative Campaigns:
    Movie Releases:Use cosplay and themed promotions to capture attention.Balance between high-budget and intentionally low-budget productions to maximize engagement.Examples:Dressing up as movie characters (e.g., Wolverine with spaghetti noodles).5. Changing Beliefs to Drive Purchases:
    Definition:Marketing is changing beliefs with the intent of purchase.Closing:Provide logical reasons to act now (e.g., limited-time offers).6. Adding Value to Products:
    Offer Creation:Transform a product into an offer by adding value (e.g., coaching sessions, additional products).Strategy:Use terms like "no charge" instead of "free" to enhance perceived value.7. Example Campaigns:
    Valentine's Day:Recognize and appreciate employees and clients.Offer small gestures of kindness (e.g., buying coffee for someone).President's Day:Promote products with a “presidential” theme (e.g., premium CBD as a “presidential product”).8. Addressing Fears and False Beliefs:
    Post-Purchase Engagement:Make follow-up calls to ensure customer satisfaction and reduce buyer’s remorse.Example questions: "Did you log in yet?", "Were you able to access your online platform?"9. Continuous Engagement and Value Delivery:
    Weekly Programs and Activities:Offer continuous value through weekly programs (e.g., small groups, man cave nights).Organizational Impact:Highlight the broader impact of your services (e.g., community outreach).10. Key Takeaways:
    Always relate to your audience’s current context.Provide empathetic and respectful marketing, especially during tragedies.Use creative, thematic campaigns to stand out.Change customer beliefs and provide logical reasons to act now.Add significant value to your products and continuously engage your customers.


    Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content

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    • 2 hr 16 min
    Monetize and Thrive

    Monetize and Thrive

    Discover the secrets to turning your podcast into a lucrative venture with insider tips on audience building, marketing strategies, and monetization platforms. Learn from ATSJR's marketing training session as we unveil the steps to attract super fans and secure profitable ad contracts, ensuring your podcast's success.

    Follow Antonio Here:
    https://www.facebook.com/theatsjr
    https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    https://www.linkedin.com/in/antoniotsmithjr
    https://antoniotsmithjr.com
    https://www.instagram.com/theatsjr

    Introduction
    Good morning, ATSJR company marketing training.Topics:PodcastsMonetizing podcastsRecommendations for monetization platformsAudience growth monitoringBuilding Your Audience
    Importance of building an audience before monetizing.Metrics to focus on:CPM (Cost Per Mille) - money paid per 1000 listeners or downloads.Key strategies:Marketing your podcastUsing effective hashtagsConducting and marketing interviewsGiving away free items to boost audienceCreating catchy names for your podcastMarketing Your Podcast
    Make sure the podcast name is attention-grabbing.Promote through various methods:HashtagsInterviews and their promotionEngaging content and giveawaysEnsure easy recognition similar to music and video scanning.Monetization Strategies
    Show screenshots and examples of successful monetization:Payments per episodeCompanies advertising on podcastsCalculation of potential earnings:$228 per episode for a 60-second ad translates to $13,000 per hour for a podcast.Emphasize the profitability and potential earnings from podcasts.Audience Interaction
    Importance of interaction with your audience:Using show notes to encourage sharing, downloading, and commenting.Offering communication channels (e.g., podcast phone for texts).Utilize interviews to tap into the interviewee's audience.Upload interviews to YouTube to build a broader audience.Podcast Content and Presentation
    Design engaging and attractive podcast covers:Use larger letters, bright colors, and minimal text for easy recognition.Examples of top podcasts and their designs.Length of podcasts:Can vary significantly (e.g., Joe Rogan's 2 hours and 40 minutes).Platforms and Tools
    Use tools like Chartable to track rankings and audience analytics.Platform recommendation: Red Circle for its comprehensive features and analytics.Advertiser Relationships
    Establishing relationships with advertisers:Be reliable and responsive.Handle last-minute ad placements efficiently.Examples of successful advertiser relationships and contracts.Podcast Production Tips
    Basic equipment needed:SmartphoneNoise cancellation headphonesFree audio editing softwareRoyalty-free music from YouTubeSteps for production:Record using smartphoneEdit audioAdd royalty-free musicMonetization Platforms
    Platforms like AdvertiseCast for monetization.Importance of accurate reporting of downloads and audience metrics.Examples of pricing for mid-roll ads and other ad placements.Building Super Fans
    Steps to creating super fans:Get attentionConvert into customersBuild into fansDevelop into super fansBenefits of having super fans for long-term success.

    Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content

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    • 2 hr 40 min
    Turning Heads and Boosting Sales

    Turning Heads and Boosting Sales

    In this episode, we dive into the power of disruptive marketing strategies, using unconventional approaches like the humorous Tushy bidet ad to capture attention and drive significant revenue growth. Learn how subscription models and high-quality content can transform your business, while building a resilient company culture that withstands external challenges.

    Follow Antonio Here:
    ·      https://www.facebook.com/theatsjr
    ·      https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    ·      https://www.linkedin.com/in/antoniotsmithjr
    ·      https://antoniotsmithjr.com
    https://www.instagram.com/theatsjr Marketing StrategiesOutside the Box ThinkingExample of the Tushy bidet advertisementUsing humor and shock value to gain attentionCreating memorable and unique marketing campaignsHigh-Quality vs Low-Quality ContentZoom as a low-quality product with high-quality contentImportance of content quality over production qualityDifferent categories of quality:Low-Quality Content & Low-Quality ProductionLow-Quality Content & High-Quality ProductionHigh-Quality Content & Low-Quality ProductionHigh-Quality Content & High-Quality ProductionBusiness Growth and Disruption
    Disruptive Business ModelsImportance of getting attention firstDeveloping new technology or new ways to do old thingsBuilding a cult following from underserved customersGenerating significant revenue while staying frugalSubscription ModelsEmphasis on the power of subscription-based incomeSubscriptions as a path to millions and even billions in revenueProviding both monthly and annual subscription optionsContinuous income generation from subscriptionsPractical Advice and Personal Experiences
    Implementation and ExecutionMoving before you’re ready and producing content quicklyImportance of not waiting for perfectionUsing feedback and iteration to improve over timeManagement and Company CultureStrong company culture as a cornerstone for business successImportance of aligning management with company cultureBuilding a resilient company culture that can withstand external threatsFinancial StrategiesAvoiding the need to raise external fundsMaintaining control over the business by avoiding loans and shareholdersUsing multiple payment systems to accommodate various customer preferencesCase Studies and Examples
    Success StoriesThe Tushy bidet marketing campaign leading to significant revenue growthExamples from industry leaders like Tony Robbins and The RockCompanies with disruptive business models achieving billion-dollar valuationsPersonal AnecdotesExperiences with different marketing strategies and their outcomesThe role of identity and psychological factors in business and marketing


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    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 1 hr 49 min
    Mastering your Story and Mastering Your Product Launch Part 1

    Mastering your Story and Mastering Your Product Launch Part 1

    In this episode, we delve into the art of mastering your personal and professional story while preparing for a successful product launch. Drawing on real-life examples and proven strategies, we provide practical insights to help you captivate your audience and achieve your goals.

    Follow Antonio Here:
    ·      https://www.facebook.com/theatsjr
    ·      https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
    ·      https://www.linkedin.com/in/antoniotsmithjr
    ·      https://antoniotsmithjr.com
    ·      https://www.instagram.com/theatsjr
    Mastering Your Story and Product Launch
    Introduction
    Main Goals:Master your story.Master your product launch.95% of the information is new, even for long-term followers.Use real-life examples from Ina's company and Deanna's book launch.Examples
    Ine:Company helps clients with marketing.Deaunna:Major book launch coinciding with a brand revamp.Importance of a successful launch to avoid disappointment.Universal Application
    Audience:Coaches and consultants.Personal brands where individuals are the face and name.Key Elements for Success
    Components:Tools, resources, links, and how-to guides.Emphasis on practical, actionable steps.Mention of personal interactions and engagements (e.g., receiving books).Product Launch
    Pre-launch Phase
    Focus Areas:Verbal roadmap.Product launch strategy.Storytelling.Massive conversion tactics.Audio Book Creation
    Steps:Book must be a digital version first.Use ACX (Audible's dashboard) for audiobook creation.Importance of an existing digital version for the process.Details on signing up and claiming a title on ACX.Instructions on uploading files and creating audiobooks.Marketing and Promotion
    Components:Email marketing.Blog posts.Video content.Live videos.Key Points on Product Launch Strategy
    Building Anticipation
    Opportunity:Show how the product makes lives better.Address pain points or deliver pleasure.Transformation:Demonstrate life changes post-product usage.Use real examples and testimonials.Ownership:Establish ownership of the product's success.Share behind-the-scenes and creation stories.Enrollment:Encourage engagement and sign-ups.Offer exclusive access and early bird specials.Practical Tips and Tools
    Content Creation
    Guidance:Use multiple formats (video, text, images).Focus on customer benefits.Align content with audience needs and desires.Video and Live Video
    Differences:Regular videos attract and inform.Live videos engage and convert.Importance of being visible and accessible.Summary
    Overall Strategy:Use a blend of email, blog posts, videos, and live videos.Focus on creating valuable, engaging content.Ensure the audience sees the tangible benefits of your product.Engage with the audience personally and authentically.This organized summary captures the main points and categorizes them for clarity and ease of reference.


    Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

    • 2 hr 30 min

Customer Reviews

4.8 out of 5
194 Ratings

194 Ratings

Ima listener ,

A Must Listen to Show!

This show is so engaging and offeres incredible nuggets of wisdom and advice for all of us! I highly recommend tuning in!

Heart Wings ,

I learn so much here!

I love listening to Deaunna and Antonio. I learn so much about the variety of challenges in business and personal development and so many amazing people doing amazing things! I especially love how Deaunna and Antonio connect with their guests. You can really feel it and it makes the podcast more engaging!

Jaronisphenomenal ,

Success🙌🏾

I know greatness awaits and I’m going to keep striving in it🙏🏾 thank you for the podcast!

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