The Social Takeoff Podcast with Kelli Hayes Smith Kelli Hayes Smith

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls.

Keywords:
Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content

Key Takeaways:


Don't be shy about flaunting the perks of travel agent services to clueless potential clients.
Dive straight into those objections, whether it's about costs or control, and show them who's boss.
Get cozy with your ideal client's quirks and worries to whip up content that feels like a chat with an old friend.

Episode Titles:


"Cracking the Code: Tackling Objections in Travel Agent Marketing"
"Know Thy Client: The Key to Killer Marketing"
"From Doubt to Dream: Crafting Irresistible Travel Agent Offers"
"Diving Deep: Unraveling the Mysteries of Client Desires"
"Behind the Scenes: The Secret Sauce of Travel Agent Success"
"Navigating No's: How to Turn Objections into Opportunities"
"Client Whisperer: Understanding and Conquering Common Traveler Woes"
"Beyond Brochures: Crafting Content That Speaks to Souls"
"Unmasking Misconceptions: What Travel Agents Really Do"
"Sailing Smooth: Mastering the Art of Client Connection"

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair.

Chapters:

00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents

03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential

08:10 - Facing the Music: Addressing Concerns and Objections in Marketing

11:09 - Content Carnival: Creating Content to Combat Negative Perceptions

13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes

15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners

Takeaways:


Riding the Wave of Transparency: Showcasing processes and value is key for travel agents.
Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty.
Content is King: From blog posts to reels, engaging content educates and inspires.
Series Power: Dive deep with a series of content to combat negative perceptions.
Support for All: Travel agency owners with independent contractors need special attention.

Titles:


Addressing Concerns: A Guide for Travel Agency Owners
Flipping the Script: Creating Captivating Content for Travel Agents

Sound Bites:


"People see us as a, I don't have to have that. I can do this on my own."
"Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial."
"Understanding what they need to learn from it. The, now the other."

Today Kelli will dive deep into how to create a How you can too story.

Let’s talk about how to pull a higher ticket client!

The marketing science about repeating yourself- and how to create your 5 key messages in your business. www.wanderlustceo.com/sail

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.

Key Takeaways:


Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions.
Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages.
Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings.
Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings.
Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto.
Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings.
Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show.
Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine.

Episode Chapters:

00:00 - Disney Drops the Bomb: Early 2025 Packages03:18 - Crafting Content Pillars and Initiatives08:57 - Navigating the Marketing Maze for 2025 and 202413:14 - Rekindling Relationships: Email Marketing for Ghosted Clients15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts19:12 - Price Patrol: Monitoring and Service Spotlight21:06 - Chatting it Up: Threads and Conversations23:25 - Mixing 2025 into Your Content Cocktail24:15 - Amping Up the Excitement and Building That Waitlist25:52 - Wrapping Up: Conclusion and Your Call to Action