The Spa Coach

Jamie Martin
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The Spa Coach

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach. Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

Episodes

  1. FEB 10

    The Spa Coach #007: Events, Part One

    Homework: 1) Strategize your year goal 2) Visit thespa.coach to connect with me!keyword Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales In this conversation, Jamie The Spa Coach discusses the significance of hosting events for spa businesses, emphasizing the importance of community, relationships, and effective planning. She shares insights on maximizing revenue, creating brand awareness, and utilizing social media for promotion. Jamie also highlights the need for engaging client experiences during events and the value of follow-up strategies to build long-term relationships with clients.takeaways Hosting events can significantly boost your business.Community and relationships are key to success.Planning is essential for a successful event.Maximize revenue by incorporating events into your strategy.Brand awareness is crucial for attracting new clients.Social media is a powerful tool for event promotion.Engaging experiences keep clients coming back.Product sales can enhance event profitability.Follow-up is vital for maintaining client relationships.Creating a sense of community can lead to lasting loyalty.Unlocking Spa Success Through EventsThe Power of Community in Spa Business"You can do this as a solo.""We need to make money to stay open.""This is a thriving year."00:00 Introduction to Event Hosting 04:50The Importance of Revenue Generation 09:04 Building Brand Awareness and Community 12:23 The Power of Word-of-Mouth Marketing 16:16 Creating Exclusive Offers and Packages 19:18 Retail Strategies for Events 23:15 Post-Event Follow-Up and Client Retention 25:56 Creating Memorable Experiences 29:38Conclusion and Next Steps 30:04Introduction to Jamie's Spa Coaching Homework: 1) Strategize your year goal 2) Visit thespa.coach to connect with me!

    30 min

  2. JAN 25

    The Spa Coach #006: Hiring

    keywordsonboarding, hiring, team culture, employee compensation, payroll, bookkeeping, employee training, client relationships, interview techniques, workplace culturesummaryIn this conversation, Jamie The Spa Coach shares her insights on the onboarding and hiring process for spa owners. She emphasizes the importance of creating a supportive team culture, effective compensation structures, and the necessity of payroll and bookkeeping. Jamie discusses the challenges of hiring the first employee, recognizing when to expand the team, and building strong relationships with clients. She also provides practical advice on interviewing techniques and creating a positive workplace culture through immersive onboarding experiences.takeaways Onboarding is crucial for setting the tone of your business. Hiring your first employee can be overwhelming but rewarding. Compensation structures should reflect the work and responsibilities of employees. Utilizing resources like the Small Business Administration can help new business owners. Creating a supportive work environment fosters team culture and growth. Recognizing burnout is essential for maintaining passion in your work. Effective interviewing techniques can help find the right fit for your team. Building relationships with clients enhances the overall experience. Onboarding should be an immersive experience for new employees. Establishing a positive workplace culture is key to employee retention.

    39 min

  3. JAN 16

    The Spa Coach #005: Daydreaming & Doing

    Summary In this episode of the Spa Coach Podcast, Jamie discusses the importance of daydreaming as a tool for entrepreneurs in the spa industry. She emphasizes the need for self-care, community support, and preparation for growth and change in business. Jamie shares her personal experiences and insights on how to navigate the challenges of being a business owner while maintaining a healthy work-life balance. The conversation encourages listeners to empower themselves and others in their journey towards success.takeaways If you're drawn to the spa industry, you've found your people. Daydreaming is crucial for envisioning your business future. The path from dreaming to doing is often self-imposed obstacles. Self-care is not just a luxury; it's essential for business owners. Surround yourself with a supportive community to thrive. Planning for growth should start well before you need it. Bartering can be a valuable resource for small business owners. Accountability is key to maintaining self-care routines. Empower your team by promoting wellness and self-care. Your journey is unique; embrace it and share your story. Homework: Make one small change this week. Book yourself a spa trade (on a different day so you can relax after the end of your day) or get to a stretching routine. Nurture your friendships. Visit thespa.coach for connections with Jamie, and the rest of the spa sisters.

    26 min

  4. JAN 10

    The Spa Coach #004: The Client Experience

    The Client Experience doesn't start with the first hot towel, or them getting onto your treatment table. The experience is: How they heard about you/First Impressions of your company The Booking Process/User Experience The Welcome The Service and Pace Aftercare/Refreshments/Retail/Rebook Follow Up on results/service/products I didn't talk about this in 004, but invite them to be a MEMBER! Check out thespa.coach, our new website with ways to connect to all the tools available to you in this awesome community. I certainly want the chance to say hello if you found his helpful or if you have questions., Jamie keywords spa, client journey, customer experience, booking process, client care, spa management, wellness industry, aesthetician tips, client retention, service excellence -Jamie

    34 min

  5. JAN 3

    The Spa Coach #003: Back and She's a Baddie

    Where I have been for the last 6 weeks Self-Care is so important FOR US Memberships, Bonus content Follow at Facebook "The Spa Coach" and IG/Threads @jamiethespacoach, because when we are our own boss, we need someone to cheer us on, brainstorm with, navigate, and hold us accountable. Message me on social and I am happy to answer your questions!

    30 min

  6. 11/14/2024

    The Spa Coach #002 Becoming Known

    The holiday season, or any holiday like Valentines or Mother's Day is a great time to maximize your exposure and become known locally as the first name people think of for spa services. In this episode as your Spa Coach, I cover: Gift Cards Introvert and Extrovert marketing types Google Events Short-term and long-term marketing Find Jamie, the Spa Coach and join the conversation or send me a message at my Facebook Page, The Spa Coach, or on Instagram/Threads at Jamiethespacoach. I am excited to connect with you. Let's lift each other up. We are a rare community of women that can understand one another and learn from each other. FOLLOW and Tune in weekly for new episode drops!

    29 min
  7. The Spa Coach #001 Memberships for Growth

    11/06/2024

    The Spa Coach #001 Memberships for Growth

    In this inaugral episode, The Spa Coach goes deep into WHY memberships are crucial no matter your current income HOW to create an exciting program and make it successful I have been in the spa industry for 20 years, from wedding makeup to med spas, franchises to solopreneur, five-star hotels to family-owned hair salons. I've rented rooms that were way too small, and now am a CEO of an award-winning team. No matter who you are, a student, sole provider, or on your way with a team and growing your brand, I have so much I am going to share with you. Please join the community at The Spa Coach on Facebook and follow me on Instagram (Jamiethespacoach). This is a safe place to get one-on-one support, ask questions, get brainstormy, and find ladies that finally understand what's on your heart. Credit: Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/mood-maze/trendsetter

    31 min
  • 7 Episodes

About

No matter where you are on your spa ownership timeline: a student, a solo provider, or learning to manage a team, this is your community. My name is Jamie at The Spa Coach. Join your people at our Facebook group The Spa Coach and on Instagram at Jamiethespacoach. These are places to ask questions, exchange ideas, and get the ball rolling on making your spa business work for you.

Information

  • Creator
    Jamie Martin
  • Years Active
    2024 - 2025
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Jamie Martin
  • Show Website
    The Spa Coach

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