Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.
Re-Run 02 Learning Principles 1.
Re-run: How To Harness The Mastermind Mindset (And Use It Across Your Business)
What is a mastermind mindset? How does a mastermind group work for courses, workshop and membership sites?
Three Ordinary Aspects of Writing (That We Forget To Implement Consistently).
We often go looking for a magical solution to help us write. And yet the magic is often found in the ordinary. How can seemingly repetitive advice help you become a consistently good writer? Let’s find out
How Subsets Help You Gain Momentum In Business (And Gain New Clients Too!)
When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, "I'm a lawyer, a real estate agent, a fitness trainer". And while that information is descriptive, it's also extremely vague. It doesn't necessarily get clients to want to work with you right away and often they're not curious enough to ask for more information. How do you avoid being vague? You do so with the power of subsets. Subsets allow you to be extremely precise and in turn make the client want to know more, thus increasing the chances of working with you. Best of all, creating a subset is easy. Time to figure out how to create a subset and use it to your advantage, eh?
Free vs Paid Content: Will clients buy if you give away a lot of free stuff?
Does generosity have its limits? Let's say you decide to give away a lot of information to clients. How do you get them to come back to buy the rest of your information? Won't it overlap? Won't they get mad and demand a refund? Not necessarily. It all depends on how you go about about the free vs fee strategy. At Psychotactics, we give away hundreds of articles and an equal number of podcasts. We give away whole courses, reports and other goodies. And yet there are no shortage of buyers. How do you manage fee vs free? Let's find out in this episode.
Why unnecessary obstacles make writing so exhausting
When we think of writing, we automatically assume it's the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the writing process that drain us more than the writing itself. What's even more important, is that you're able to easily avoid those other factors—those minefields. While writing may still be difficult, there's no reason to make it even harder than it is. Let's find out how to remove the unnecessary obstacles in our way.
Inspiring and Insightful
I was initially hesitant about listening to Sean’s podcast. Because my thought surrounded this question: what value could it provide me beyond the rich information he already provides in his articles? I was mistaken; Sean’s Podcast enables me to absorb information through sensing. Consequently, I can process the textual information in different ways. The podcast music selection and Sean’s narration tends to relax my mind, which increases my engagement and retention of the shared information.
Humble, Thoughtful, Practical, Actionable
I met Sean D’Souza at a conference many years ago when I was first starting my online business and was struck by how thoughtful, humble and helpful he was.
He went out of his way to give me concrete practical advice in several areas that still help me today. I read his blog posts, bought some of his materials and found them incredibly insightful & helpful. But then I went on to chase a bunch of other online biz teachers.
Now after many years of some hard won lessons, I’m back to the place where I should have stayed all along. Sean is not just a smart, well-informed, exceptional teacher...
He’s someone who cares deeply about helping people make the big transformations they yearn for. And so I’m back and diving into his podcast episodes because (as with everything Sean does) these episodes are pure magic, pure gold, valuable beyond measure.
Consistency of brand through music, pace, and practicality
I love your podcast Sean D’Souza!!! Why? Love the usefulness and applicability of the topics, the music throughout it and pace(which offers some much needed pauses), the summary, the one point to take forward, and the way you end it and then come back right away and say “still here.” Also love the way you start it by saying "....it isn't some magic trick to work less but about how to enjoy the work you do and enjoy your vacation time." Thank you 🙏💜💪