The Turbo Branding Show

Sue Kirchner
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY
The Turbo Branding Show

Welcome to The Turbo Branding Show! Want to discover how to scale your organization faster, easier, and more successfully? You’re in the right place! Join host Sue Kirchner, founder of Brand Strong Marketing, as she talks with Founders & CEOs of successful businesses on how they leverage their brand to turbo charge their growth. Don't miss out on the insider secrets from powerful leaders, so you can apply their tactics right away to accelerate your growth. Subscribe now to the Turbo Branding Show, and share your thoughts by leaving a review and comment!

  1. The People Side of Mergers, Acquisitions and Change

    3 HR. AGO

    The People Side of Mergers, Acquisitions and Change

    In this episode of The Turbo Branding Show, we dive into the fascinating world of mergers and acquisitions with Jennifer Fondrevay, Founder and Chief Humanity Officer of Day1 Ready™. Jennifer is an internationally recognized consultant, author, and speaker who specializes in navigating the people challenges of M&A and business transformations. Drawing on her experience as a marketing executive during three multi-billion-dollar acquisitions, Jennifer sheds light on the emotional and cultural dynamics that can make or break a successful deal. Discover Jennifer’s expertise in mergers and acquisitions through her website and book: [Website] Jennifer J. Fondrevay: https://jenniferjfondrevay.com/ [Book] NOW WHAT?: A Survivor's Guide for Thriving Through Mergers & Acquisitions: https://www.amazon.com/stores/author/B07ZQVFMK9 In our discussion, Jennifer explains the critical importance of branding and identity during an M&A process, emphasizing how a clear vision can unite teams, foster trust, and reduce the emotional toll of change. She also explores the consequences of neglecting the “people side” of mergers, from talent loss to customer disengagement, and shares actionable strategies to address these challenges. Connect with Christen Carter: LinkedIn: https://www.linkedin.com/in/jennifer-fondrevay/ Instagram: https://www.instagram.com/jenniferj.fondrevay/ Be sure to connect with Jennifer for more insights into navigating mergers, aligning teams, and leveraging people strategy to drive success. If you enjoyed this episode, don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth by leveraging your brand!

    42 min
  2. Branding and Going the Extra Mile with the Champion of Buttons

    JAN 22

    Branding and Going the Extra Mile with the Champion of Buttons

    In this episode of The Turbo Branding Show, Christen Carter, the founder and President of Busy Beaver Button Company, joins us to share her journey of transforming a DIY punk rock business into a thriving enterprise with a mission to connect people, build communities, and amplify messages through buttons, stickers, and pins. With nearly 30 years of experience, Christen reveals how branding has been a cornerstone of her company’s success, helping Busy Beaver stand out in a competitive market and attract diverse clients, including nonprofits, universities, artists, and corporations. Explore Christen’s work in building connections through buttons and branding here: [Website] Busy Beaver Button Co.: https://www.busybeaver.net/ [Website] Busy Beaver Button Museum: https://buttonmuseum.org/ In our discussion, Christen delves into the lessons she’s learned, from refining her company’s brand messaging to expanding its product line and embracing sustainability. She also shares the story behind the Button Museum, a nonprofit project that celebrates American history through pin-back buttons and serves as a testament to her dedication to creativity and community-building. Connect with Christen Carter: Christen’s LinkedIn: https://www.linkedin.com/in/christenjcarter/ Christen’s Instagram: https://www.instagram.com/busychristen/ LinkedIn Business Page: https://www.linkedin.com/company/busy-beaver-button-co/ Instagram Business Page: https://www.instagram.com/busybeaverbuttonco/ Facebook Business Page: https://www.facebook.com/BusyBeaverButtonCo/ Be sure to connect with Christen for more insights into amplifying your message, fostering community, and using creative branding to make a lasting impact. If you enjoyed this episode, don’t forget to subscribe to The Turbo Branding Show for more inspiring conversations to ignite your growth!

    34 min
  3. Road Trip! Branding, Bourbon and Building Trust

    JAN 8

    Road Trip! Branding, Bourbon and Building Trust

    In this episode of The Turbo Branding Show, Christopher and Katherine Tipper, founders of Hunter Benefits Consulting Group, take us behind the scenes of their innovative approach to branding and retirement planning. With decades of experience in the retirement industry, they’ve mastered the art of compliance while creating meaningful client relationships rooted in trust and exceptional service. Known as the 401(k)ouple, Christopher and Katherine are redefining an industry often perceived as traditional and rigid. By infusing their work with creativity, personality, and innovation, they’ve built a brand that not only addresses complex retirement planning challenges but also connects with clients on a deeper, more personal level. You can learn more about their work through the following: [Website] Hunter Benefits Consulting Group: https://hunterbenefits.com/ [YouTube] Hunter Benefits (On the Couch): https://www.youtube.com/@hunterbenefits In our conversation, they share the story of their “On the Couch” video series and how they’ve turned casual bourbon conversations into a branding powerhouse. They explain why combining professionalism with a dose of personality has helped them stand out in a highly competitive industry. Connect with Christopher and Katherine Tipper: Facebook Page: https://www.facebook.com/hunterbenefitsconsultinginc/ Christopher Tipper LinkedIn: https://www.linkedin.com/in/christophertipper/ Katherine Tipper LinkedIn: https://www.linkedin.com/in/katherine-tipper-4469512/ Business Page LinkedIn: https://www.linkedin.com/company/hunter-benefits-consulting-group-inc-/ X: https://www.twitter.com/HunterBenefits Be sure to connect with Christopher and Katherine for more insights into building trust, solving problems, and creating a memorable brand. If you enjoyed this episode, don’t forget to subscribe to The Turbo Branding Show for more conversations designed to inspire and turbocharge your business!

    48 min
  4. Smiling Through Divorce: The Importance of Brand Positioning for Impact

    12/18/2024

    Smiling Through Divorce: The Importance of Brand Positioning for Impact

    In this episode, Jackie Pilossoph, founder of Divorced Girl Smiling, joins the show to share how she created a trusted, empathetic brand to support people going through divorce. With a background in journalism and a personal journey that inspired her mission, Jackie transformed a blog into a well-known divorce support network with articles, a podcast, a mobile app, and a professional network. You can find more of her marketing wisdom in her book, podcast and YouTube: [Book] Who Let The Dogs Out?: An Empowering, Funny, and Inspiring Guide to Dating After Divorce: https://www.amazon.com/Who-Let-Dogs-Out-Empowering-ebook/dp/B0DC1P4731 [Podcast] The Divorced Girl Smiling Podcast: https://podcasts.apple.com/us/podcast/the-divorced-girl-smiling-podcast/id1548054210 [YouTube Channel] https://www.youtube.com/@DivorcedGirlSmilingJP In our discussion, Jackie opened up about the importance of brand clarity, finding a niche in the divorce space, and why branding made all the difference in building a successful community. From securing investors to developing a clear business model, Jackie gives us a behind-the-scenes look at her brand journey, revealing practical insights for entrepreneurs on the power of mission-driven branding. Connect with Jackie: Website: https://www.divorcedgirlsmiling.com/ Facebook Page: https://www.facebook.com/DivorcedGirlSmiling/ Jackie's LinkedIn: https://www.linkedin.com/in/jackie-pilossoph-0851814/ Instagram: https://www.instagram.com/divorced_girl_smiling Don’t miss the chance to connect with Jackie and learn more about her empowering journey. If you enjoyed today’s episode, subscribe to Turbo Branding for more conversations that inspire you to leverage your brand for growth and lasting success!

    34 min
  5. Power Partnerships: How Sales and Marketing Collaboration Doubles Growth (Part 2)

    12/11/2024

    Power Partnerships: How Sales and Marketing Collaboration Doubles Growth (Part 2)

    Join us as we explore how collaboration between sales and marketing creates extraordinary business growth. This week on The Turbo Branding Show, I’m joined by two exceptional guests, Mark Repkin, a transformative sales coach helping leaders cultivate high-performing sales teams, and John Fox, an innovative marketing strategist known for aligning sales and marketing to drive remarkable results. You can learn more about their work through the following: [Mark’s Website] Mark Repkin Associates: https://www.markrepkin.com/ [John’s Website] Eagle Cross Inc. (Venture Marketing): https://www.eaglecross.com/ Mark’s Sales Unicorns framework is transforming how sales teams operate, delivering measurable results and doubling revenue. John’s expertise in branding and marketing alignment offers valuable insights into creating impactful campaigns that resonate with target audiences. Connect with Mark: Mark's LinkedIn: https://www.linkedin.com/in/mark-repkin-13417/ Business LinkedIn Page: https://www.linkedin.com/company/mark-repkin-associates/ Connect with John: John’s LinkedIn: https://www.linkedin.com/in/johnfox/ Hard Knocks Podcast: https://www.hardknocks.com/ Don’t miss the opportunity to connect with Mark and John for valuable insights on driving business growth through powerful sales and marketing alignment. If you enjoyed this episode, subscribe to The Turbo Branding Show for more powerful conversations to fuel your business success and brand goals.

    28 min
  6. Power Partnerships: How Sales and Marketing Collaboration Doubles Growth Part 1

    12/04/2024

    Power Partnerships: How Sales and Marketing Collaboration Doubles Growth Part 1

    In this episode of The Turbo Branding Show, I’m thrilled to welcome two dynamic leaders who share actionable insights into growing your business through aligned sales and marketing strategies. Mark Repkin, principal of Mark Repkin & Associates, a sales coaching expert who transforms ordinary teams into Sales Unicorns using his Unicorn Principles framework. He also provides a glimpse into his upcoming book, SALES UNICORNS: Unveiling the 7 Hidden Secrets of Sales Greatness. And John Fox, founder of Venture Marketing and co-producer of the Hard Knocks podcast, brings over 20 years of expertise in B2B marketing and sales enablement. You can learn more about their work through the following: [Mark’s Website] Mark Repkin Associates: https://www.markrepkin.com/ [John’s Website] Eagle Cross Inc. (Venture Marketing): https://www.eaglecross.com/ In our discussion, Mark explains his proven strategies for transforming sales teams, cultivating exceptional leadership, and why redefining sales culture is key to sustainable success. Then, John shares how data-driven marketing and storytelling build stronger brands, align sales and marketing, and improve customer engagement. Connect with Mark: Mark's LinkedIn: https://www.linkedin.com/in/mark-repkin-13417/ Business LinkedIn Page: https://www.linkedin.com/company/mark-repkin-associates/ Connect with John: John’s LinkedIn: https://www.linkedin.com/in/johnfox/ Hard Knocks Podcast: https://www.hardknocks.com/ Be sure to connect with Mark and John for their invaluable insights on driving success through aligned sales and marketing strategies. If you liked this episode, don't forget to subscribe to The Turbo Branding Show for more thought-provoking conversations that will help you ignite your growth by leveraging your brand.

    30 min
  7. Ignite Your Brand with the Rebel Girl of Marketing

    11/20/2024

    Ignite Your Brand with the Rebel Girl of Marketing

    In this episode, I have the pleasure of interviewing Lisa Raebel, the Founder and Chief Storyteller behind Rebel Girl Marketing. With over 25 years of experience, Lisa is an expert in helping businesses create marketing strategies that are simple, effective, and tailored to their unique audiences. Her #RebelMindset approach focuses on cutting through the noise and implementing focused strategies that drive growth year after year. You can find more of her marketing wisdom in her book and podcast: [Book] The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing: https://rebelgirlmarketing.com/book/ [Podcast] The Rebel Girl's Guide To Marketing Podcast: https://rebelgirlmarketing.com/podcast/ In our discussion, Lisa shares how she developed her marketing philosophy, why personal branding is critical, and how her company helps businesses build Power Pitches that leave lasting impressions. Lisa’s insights are invaluable for anyone looking to transform their marketing and create long-term business success. Connect with Lisa: Website: https://rebelgirlmarketing.com/ Facebook Page: https://www.facebook.com/rebelgirlmarketing Lisa's LinkedIn: https://www.linkedin.com/in/lisaraebel/ Be sure to connect with Lisa and dive deeper into her insights. If you enjoyed this episode, don't forget to subscribe to Turbo Branding for more inspiring conversations that will help you ignite your growth and build a stronger brand!

    39 min
  8. Branding, Decision Making, and Podcasting with a Recovering Lawyer

    11/06/2024

    Branding, Decision Making, and Podcasting with a Recovering Lawyer

    In this episode, I have the pleasure of interviewing Karen Covy. Karen is a divorce coach, lawyer, mediator, speaker, and author who works with an array of professionals to help them make those BIG decisions. Karen is highly regarded for sharing her no-nonsense insights and inspiring people to make tough decisions as a consultant and in her books, online courses, and podcast shows that you can find below: When Happily Ever After Ends How to Survive Your Divorce Emotionally, Financially and Legally: https://karencovy.com/divorce-book/#:~:text=When%20Happily%20Ever%20After%20Ends%20is%20a%20divorce%20book%20that,this%20book%20does%20it%20all! The Divorce Roadmap 2.0 and How to Successfully Mediate Your Divorce: divorce-road-map-3 Off the Fence: https://karencovy.com/podcast/ In our discussion, she delves into the challenges and strategies necessary to transition from the courtroom to being a trusted advisor for those navigating divorce and other emotionally charged decisions. We discuss how Karen leveraged her legal expertise to establish a unique personal brand as a coach and how vital marketing was to illustrate the value she provides her clients. Join in to hear a “recovering lawyer’s” unique personal anecdotes and professional insights for reinventing yourself and building a powerful, purpose-driven brand. Connect with Karen: Website: https://karencovy.com Karen’s LinkedIn: https://www.linkedin.com/in/karencovy Karen Covy Coaching: https://www.linkedin.com/company/karen-covy?trk=public_profile_topcard-current-company Make sure to connect with and learn more about Karen Covy. If you enjoyed this episode, make sure to follow Turbo Branding on any major podcast platform and tune into our other episodes suggested below.

    25 min
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About

Welcome to The Turbo Branding Show! Want to discover how to scale your organization faster, easier, and more successfully? You’re in the right place! Join host Sue Kirchner, founder of Brand Strong Marketing, as she talks with Founders & CEOs of successful businesses on how they leverage their brand to turbo charge their growth. Don't miss out on the insider secrets from powerful leaders, so you can apply their tactics right away to accelerate your growth. Subscribe now to the Turbo Branding Show, and share your thoughts by leaving a review and comment!

Information

  • Creator
    Sue Kirchner
  • Years Active
    2024 - 2025
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Sue Kirchner
  • Show Website
    The Turbo Branding Show

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