4 episodes

The Virtual CMO (Chief Marketing Officer) podcast is designed for marketing professionals at SMB's (small and midsize companies) who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder of The Five Echelon Group, we focus on what it takes to build an overall strategy and how to execute successful marketing plans. The show features interviews with marketers and industry veterans who share their real-world experiences in running campaigns. We discuss marketing automation tools and talk to the vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for this lively conversation about marketing strategy.

The Virtual CMO Eric Dickmann

    • Marketing

The Virtual CMO (Chief Marketing Officer) podcast is designed for marketing professionals at SMB's (small and midsize companies) who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder of The Five Echelon Group, we focus on what it takes to build an overall strategy and how to execute successful marketing plans. The show features interviews with marketers and industry veterans who share their real-world experiences in running campaigns. We discuss marketing automation tools and talk to the vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for this lively conversation about marketing strategy.

    Marketing Mistakes Part 2 - Social Media Strategy

    Marketing Mistakes Part 2 - Social Media Strategy

    Season 1, Episode 4On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common...

    • 12 min
    Marketing Mistakes Part 1 - Not Having a Brand Story

    Marketing Mistakes Part 1 - Not Having a Brand Story

    Season 1, Episode 3On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the...

    • 17 min
    Ghosting in Business, A New Epidemic

    Ghosting in Business, A New Epidemic

    Season 1, Episode 2In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional...

    • 12 min
    The Virtual CMO: The Beginning

    The Virtual CMO: The Beginning

    Season 1, Episode 1This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. In this episode, we discuss the concept...

    • 14 min

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