115 episodes

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.

The Virtual CMO Eric Dickmann

    • Business
    • 5.0 • 20 Ratings

The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.

    Hire an iCMO to Help Grow Your Business with Brett Schklar

    Hire an iCMO to Help Grow Your Business with Brett Schklar

    In episode 118, host Eric Dickmann talks with Brett Schklar - Managing Partner of Grow Powerful, a company focused on matching fractional CMOs with venture capital-backed  B2B tech companies. Brett is a proven growth strategist who uses a powerful combination of brand building, storytelling, lead generation, and marketing execution to help emerging companies find their paths to growth and uncover demand for innovative technologies and approaches.

    Grow Powerful brings growth strategies to its clients by leveraging a collective of top marketing professionals with industry expertise to deliver marketing, and revenue/growth leadership, and by creating measurable campaigns to meet rising revenue targets.

    Brett Schklar also hosts the Grow Up with GROW podcast.

    For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/hire-an-icmo-business-s8ep5/


    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 38 min
    Understanding Buying Group Marketing with Nirosha Methananda

    Understanding Buying Group Marketing with Nirosha Methananda

    In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.

    Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement.

    For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/understanding-buying-group-marketing-s8ep2/


    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 29 min
    Fractional CMO Insight on Marketing for Startups with Amanda Rabideau

    Fractional CMO Insight on Marketing for Startups with Amanda Rabideau

    In episode 116, host Eric Dickmann talks with Amanda Rabideau- Founder and CEO of Arch Collective, a Fractional CMO agency for tech startups. Amanda has over 15 years of experience growing businesses using effective marketing, strategy, and scale practices. Throughout her career, she has worked with large enterprises to improve their business models.

    Arch Collective is a Fractional CMO agency that helps tech startups with their marketing strategy and execution. The company believes that talented, freelance marketers are the future of work, as well as a valuable advantage provided by Fractional CMOs allowing post-Series A startups to deploy new capital in the safest, most cost-efficient way.

    Aside from Amanda’s devotion to helping businesses grow, she seeks to inspire female business leaders through effective marketing and commercialization.

    For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-cmo-marketing-for-startups-s8ep1/
    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 29 min
    How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema

    How to Harness the Power of Podcasting for Your Business with Lindsay Tjepkema

    In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.
    With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.
    Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace culture, and content marketing that prioritizes audiences over algorithms.

    For more information and access to the resources mentioned in this episode, visit:
    https://fiveechelon.com/harness-power-podcasting-business-s7ep12/
    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 32 min
    How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo

    How to Tailor Marketing to Your Unique Buyer’s Journey with Justin Varuzzo

    In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today.

    For more information and access to the resources mentioned in this episode, visit:
    https://fiveechelon.com/create-unique-buyers-journey-s7ep10/
    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 31 min
    Finding the Balance of Web Design and SEO with Dmitrii Kustov

    Finding the Balance of Web Design and SEO with Dmitrii Kustov

    In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns.
     Regex SEO is a full-service agency that develops comprehensive digital marketing strategies. 
     Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic and improve sales.  
    For more information and access to the resources mentioned in this episode, visit:
    https://fiveechelon.com/finding-balance-web-design-seo-s7ep10/
    A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
    https://fiveechelon.com

    • 34 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Soren Friis Larsen ,

Founder, CEO

Always engaging and interesting. I highly recommend checking this podcast out. Both for its many inspiring guests, but also for the host's insightful questions, vast marketing experience, and keen eye for both the strategic and tactical challenges of marketing, sales, user experience, and revenue growth.

TerryD97 ,

Great listen for marketing insights!

Highly recommend checking out The Virtual CMO. It is incredibly insightful and offers great tips and insights for business owners and marketers of mid-size organizations. I was honored to be a guest and got to chat with Eric about everything from how companies can prepare for inevitable change, to the importance of customer listening. Must listen!

Philly7676 ,

Fantastic podcast about marketing tactics

Eric is a well spoken and knowledgeable podcast host. He has some great insights on how to drive customers to any business and he makes it easy for anyone to understand. Really well done, I’m enjoying this podcast thoroughly!

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