198 episodes

Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money. 

The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with 
your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work. 

Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.

The Visual Lounge TechSmith Corporation

    • Education
    • 4.8 • 18 Ratings

Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money. 

The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with 
your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work. 

Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.

    Making the Most from the Cognitive Properties of Media

    Making the Most from the Cognitive Properties of Media

    Whether you’re in training, in learning development or you’re a creator making videos for your own YouTube channel, learning and understanding are key, which is why it’s great to welcome Dr Clark Quinn PhD back onto The Visual Lounge to talk about cognitive media. 
    Dr Quinn provides learning experiences and design strategy to corporations, higher education government, and not-for-profit organizations. He joins this episode to take a deep dive into the idea of cognitive properties as it relates to media, how to translate this knowledge into the media you create and why no one should be creating video for video’s sake.    
    Join us for this episode to get a deeper understanding of how to integrate thinking and learning with technology to improve organizational execution, innovation and ultimately performance.  
    Learning points from the episode include: 
    An introduction to Dr Clark Quinn PhD Why you shouldn’t make video for videos sake  What are cognitive properties in relation to media  How to translate this knowledge into video  Should you use templates for video creation that can be repurposed? Other things to understand about cognitive properties  Advice for creators struggling to find time to iterate on what they’ve created  Speed round questions Clark’s final take Outro  
    Important links and mentions: 
    Connect with Clark at Quinnovation.com Quinnovation.com Follow Clark’s blog Learnlets.com  Connect with Clark on LinkedIn https://www.linkedin.com/in/quinnovator/ 

    • 36 min
    Challenges of Creating

    Challenges of Creating

    Content creation is no walk in the park. While many underestimate what creators do all day, there’s a lot of work and necessary skills that go into producing content week in, week out. 
    Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. Britt’s career has seen her work with big-name content creators, including MrBeast and Ryan Christopher Slots. Now, she runs her own YouTube channel featuring casino and gambling content.  
    Fully immersed in the world of content creation, Britt has some great advice for creators on video creation, networking, using analytics, and learning to use video editing tools. Tune in to hear why she believes that building solid relationships in your industry and consistency are the keys to success.  
    Learning points from the episode include: 
    Introduction Britt’s top tip for improving your videos Advice for staying consistent with your content Why content creation is no easy feat What new content creators should focus on  Britt’s advice for building relationships in the content creator world How to become more comfortable on camera  The challenge of creating gambling content  Britt’s journey to becoming a video editor  Why it’s important to find the right tool for your needs Speed round questions  Where to connect with Britt and her content  Britt’s final take on content creation Outro 
    Important links and mentions: 
    Connect with Britt on LinkedIn: https://www.linkedin.com/in/brittanyjocarter/ Follow Britt and The Betting Belle on Instagram: https://www.instagram.com/thebrittc/  and https://www.instagram.com/bettingbelle/   The Betting Belle: http://bettingbelle.com The Betting Belle YouTube channel: http://youtube.com/@bettingbelle 

    • 34 min
    Learning from Creators

    Learning from Creators

    How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat? 
    In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. 
    Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space. 
    Learning points from the episode include:
    00:00 – 02:31 Introduction to Rob02:31 – 04:42 – Why we should learn from other creators04:42 – 06:29 Why collaboration is so important in video 06:29 – 10:30 The top thing that video creators are struggling with10:30 – 12:07 The benefits of bring guests onto a podcast12:07 – 18:12 Rob’s advice for creators working with brands 18:12 – 22:50 How brands can approach creators 22:50 – 26:59 The biggest trends in content creation right now26:59 – 31:33 Speed round questions 31:33 – 32:32 Rob’s final take 32:32 – 33:28 Outro
    Important links and mentions:
    Connect with Rob on LinkedIn: https://www.linkedin.com/in/robbalasabasFollow Rob on Twitter/X: https://twitter.com/rob_balasabas?lang=enFollow Rob on Instagram: https://www.instagram.com/robsotheraccount/Rob’s YouTube channel: https://www.youtube.com/c/socialmediaclub

    • 32 min
    Scripting Vs. Not Scripting - What Really Works

    Scripting Vs. Not Scripting - What Really Works

    Script or no script – which side are you on when creating videos? 
    It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode. 
    Joining the debate are TechSmith’s Ryan Knott, Marketing Content Strategist, and Andy Owen, Video Producer, to share their thoughts on whether scripts are necessary and the best times to use one. 
    As a video producer, Andy shares his experience of editing videos without a script, and Ryan explains why sitting in on recordings as a writer can help you reshape your scripts to sound more natural. While Andy and Ryan are firmly team script, they explain that it depends on the type of video you want to make, how much time you want to spend on it, and why you should always consider your viewer when deciding.  
    Key Moments: 
    00:00 – 02:18 Introduction 02:18 – 03:41 Ryan and Andy describe their roles in making videos for TechSmith 03:41 – 05:10 Why Ryan and Andy started experimenting with the no-script approach 05:10 – 06:55 The benefits of having a writer in the recording studio  06:55 – 09:30 Andy describes the transition from working with scripts to working without 09:30 – 10:25 How scripting helps to keep you on track  10:25 – 14:35 Striking a balance between having a script vs. no script  14:35 – 18:56 Why saving time by not writing a script could take longer overall 18:56 – 20:40 The challenges of editing unscripted videos 20:40 – 28:30 Scripted videos vs. unscripted – Andy and Ryan share their votes and advice 28:30 – 29:19 Outro 
    Key Links:  
    YouTube Reaction Videos Made Easy with Camtasia Rev Learn more about Camtasia 

    • 28 min
    Can Corporations Succeed on YouTube? And If So How?

    Can Corporations Succeed on YouTube? And If So How?

    Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? 
    On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks. 
    But how do you get started? Well, Finn says a little experimentation is OK! It doesn’t matter if your first video doesn’t explode, so long as you’re providing something valuable to your audience. 
    Learning points from the episode include: 
    00:00 – Introduction 02:17 – Finn’s tip for making better videos 03:15 – What role YouTube can play in the growth of your business 06:19 – Why YouTube shouldn’t be your “dumping ground”  07:12 – How important is personality on corporate YouTube? 11:31 – Is consistency important? 16:24 – How to get started on YouTube 22:00 – What constitutes success on YouTube? 23:18 – Finn’s Speed Round 26:38 – The final take 27:10 – Outro   
    Important links and mentions: 
    Connect with Finn on LinkedIn Follow Finn on Instagram Find Finn’s website Subscribe to Finn on YouTube 

    • 28 min
    GIFs & Videos for Customer Learning

    GIFs & Videos for Customer Learning

    Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose? 
    Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp. 
    Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tells us his top tips for defining and generating engagement, the advantages of visual content over text and how customer feedback shapes the path his content takes.  
    Learning points from the episode include: 
    00:00 – Introduction 01:36 – Greg’s tip for using videos and GIFs 02:56 – Unpacking findings from ClickUp University surveys 03:36 – When to use video and when to use GIFs 05:54 – Why use video and GIFs instead of text? 07:36 – How customer feedback led Greg to shift his content focus 09:24 – The first steps toward making video content that scales 12:08 – Defining and generating engagement  17:03 – Greg’s career as a video creator 22:03 – Greg answers Speed Round questions 26:59 – The final take 27:25 – Outro  
    Important links and mentions: 
    Connect with Greg on LinkedIn Follow Greg on Twitter/X Follow Greg on Instagram Visit ClickUp University Subscribe to Greg on YouTube 

    • 29 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

RobertISD ,

Alternate Text for impaired web users

I had NO Idea that this was happening- just so happed that some one canceled a meeting today - and a notification popped up on my iPad.

I was like WHAT?

It was GREAT! Ryan Knott (I think was his name) gave lots of practical advice. Also provided references (URLs).

I have added this to my schedule and will be tuning in weekly.

Thanks Matt for pushing the INFO out to the world.

All the best!
ROBERT
Sacramento California

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