The Wellness Business Podcast Karen Pattock and Kathleen Legrys

Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program. 
 
After diving into the data we’ve discovered that it’s as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you.

It’s also important to be intentional with the type of business-related content that you’re posting. That’s why we’ve invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic even further to help make your posting content as engaging as possible. 
 
In this episode, you’ll discover –

The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients
What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection
The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)  
Let’s dive into the 4 types of social media content you should include in your strategy!
 
 
Links included – 
 
K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/
 
Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27) 
 
Fit Pro Essentials Website - www.FitProEssentials.com
 
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change. 
 
However, there are some pieces of marketing and client conversion that have remained consistent through the years and that’s what we’re sharing today which is The Formula for Getting New Clients Consistently in 2024.
 
In this episode, you’ll discover:
The 4 main components that make up our business growth formula and how you can implement them into your coaching practice The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period  
The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.  
 
Find out more here:  www.wellnessbusinessaccelerator.com
 
Links mentioned on this episode:
The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?” 
That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.
 
In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.
 
In this episode you’ll discover – 
The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up  
Ready to design your freebie delivery process? Let’s dive in!
 
Links included – 
wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/
 
Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.  
In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision. 
In this episode you’ll discover – 
The two most common evergreen workshop options and the pros/cons to each The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity. Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.
Links mentioned in episode:
Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/
Coupon Code: PODCAST25
 
Links/Resources:
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.  
 
Here's what you’ll discover in this episode: 
One of the top mistakes coaches make that stifle their confidence  The most important thing you can do right now if you want to feel more confident  How to tap into the power of others who understand what you are trying to do, so you have a support system How to get a boost of confidence on the days when you feel like you need it the most  
As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way. 
 
Tune in to learn our top 5 strategies for feeling more self-assured as a health coach. 
 
 
 
 
 
Links/Resources:
Wellness Business Accelerator VIP Wait List: 
www.wbwaitlist.com
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.  
 
We have 3 questions we’re answering today including:
How much content to share without giving away everything for free How we work as business partners when it comes to sharing income, expenses, etc.  Is it better to offer a free or paid in-person workshop    
 
We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.   
 
Links to Resources: 
 
Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/
 
Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/
 
Karen’s Instagram - www.instagram.com/karenpattock/
 
Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/
 
Kathleen’s Instagram - www.instagram.com/kathleenlegrys/