32 episodes

The Wisepreneurs Project
Empowering Freelance Success—The Wisepreneurs Project with Nigel Rawlins.
Dive into a world of expert advice tailored for independent professionals in their 50s and 60s+
Transition, Transform, Triumph—your freelance journey starts here!
Several areas are covered:
Understanding BusinessWhat it means to be an Independent ProfessionalThe Future of Work & Knowledge WorkSystems and Processes to Work in a Knowledge EconomyCareer CapitalMarketing, Positioning and ReputationLifelong LearningInterviews are with expert professionals running their independent businesses and trusted advisors and authors with good advice to share.
You can find transcripts and more here https://www.wisepreneurs.au/
Please find me on Linkedin https://www.linkedin.com/in/nigelrawlins/
Sign up for the Wisepreneurs Newsletter here https://wisepreneurs.com.au/newsletter/

The Wisepreneurs Project Nigel Rawlins

    • Business

The Wisepreneurs Project
Empowering Freelance Success—The Wisepreneurs Project with Nigel Rawlins.
Dive into a world of expert advice tailored for independent professionals in their 50s and 60s+
Transition, Transform, Triumph—your freelance journey starts here!
Several areas are covered:
Understanding BusinessWhat it means to be an Independent ProfessionalThe Future of Work & Knowledge WorkSystems and Processes to Work in a Knowledge EconomyCareer CapitalMarketing, Positioning and ReputationLifelong LearningInterviews are with expert professionals running their independent businesses and trusted advisors and authors with good advice to share.
You can find transcripts and more here https://www.wisepreneurs.au/
Please find me on Linkedin https://www.linkedin.com/in/nigelrawlins/
Sign up for the Wisepreneurs Newsletter here https://wisepreneurs.com.au/newsletter/

    Paula Ronan's Journey Through the Heart of Marketing and Connection

    Paula Ronan's Journey Through the Heart of Marketing and Connection

    In this episode of the Wisepreneurs podcast, Paula Ronan, an experienced marketing consultant based in Ireland, shares her valuable insights about her journey and the marketing landscape. We speak about her transition from corporate marketing in London to freelancing in rural Ireland, the distinct business cultures, and her experiences adapting to them.

    She elaborates on the importance of understanding your target market, maintaining brand values, and effectively utilising marketing strategy. Paula advises on the discipline required to work efficiently from home, continuous learning, and work-life balance.

    Mentioned in the Podcast
    Mini MBA in Marketing with Mark Ritson
    https://mba.marketingweek.com/marketing/
    Mini MBA in Brand Management
    https://mba.marketingweek.com/brand-management/

    Connect with Paula Ronin
    LinkedIn https://www.linkedin.com/in/paularonan/
    Website https://ronanmarketing.ie/
    Twitter https://twitter.com/paularonan

    Connect with Nigel Rawlins
    LinkedIn https://www.linkedin.com/in/nigelrawlins
    Website https://wisepreneurs.com.au/
    Podcast Website: https://www.wisepreneurs.au/

    Please help support the podcast and consider buying me a coffee. It would help me out https://www.buymeacoffee.com/wisepreneurs

    Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company)
    https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile

    • 54 min
    Connie Malamed on Mastering the Art of Instructional Design and Online Learning

    Connie Malamed on Mastering the Art of Instructional Design and Online Learning

    Connie Malamed, an e-learning coach and instructional designer with 25 years of experience, shares her knowledge on the significance of instructional design and online learning in enhancing workplace learning and performance.

    She stresses the importance of aligning learning solutions, like e-learning and interactive activities, with learners' needs and using user experience tools to boost engagement and effectiveness.

    As mentioned in this podcast

    AITD Australian Institute of Training and Development https://www.aitd.com.au/
    ASTD American Society for Training & Development

    Books
    Make It Stick: The Science of Successful Learning by Peter C. Brown, Henry Roediger, and Mark McDanielVisual Design Solutions, Principles and Creative Inspiration for Learning Professionals by Connie MalamedVisual Language for Designers: Principles for Creating Graphics that People Understand by Connie MalamedCourses

    Mastering Instructional Design is where Connie helps people build, learn, and grow instructional design skills.
    Mastering Instructional Design masteringid.comThe eLearning Coach theelearningcoach.comGet in touch with Connie
    X (Twitter) https://twitter.com/elearningcoachLinkedIn https://www.linkedin.com/in/conniemalamed/Connect with Nigel Rawlins

    LinkedIn https://www.linkedin.com/in/nigelrawlins

    Wisepreneurs Website https://wisepreneurs.com.au/

    Wisepreneurs Podcast Website https://www.wisepreneurs.au/

    The podcast is a labour of love; please help support the podcast and consider buying me a coffee to help with the production costs.

    https://www.buymeacoffee.com/wisepreneurs

    Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company)

    https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile

    • 39 min
    Mash by Tash, Tash Menon Brand Innovator

    Mash by Tash, Tash Menon Brand Innovator

    Tash Menon Verheul is the visionary behind Mash, a Melbourne-based creative agency revolutionizing branding. Tash shares her unique approach to assembling freelance teams over traditional agencies, leveraging her international experience to offer fresh perspectives on engaging affluent Southeast Asian consumers and beyond.

    Themes Covered in Episode
    Innovative Branding StrategiesCreative Agency LeadershipGlobal Branding and MarketingFreelancing and Independent ConsultingEntrepreneurial Journey and ChallengesCultural Effectiveness in BrandingCreative Workforce EmpowermentNetworking and Building Client RelationshipsConnect With Tash Menon Verheul

    LinkedIn https://www.linkedin.com/in/tash-menon/
    Website https://thisismash.com/

    Connect with Nigel Rawlins

    LinkedIn https://www.linkedin.com/in/nigelrawlins
    Podcast Website https://wisepreneurs.com.au/

    Please leave a review : ' )
    https://www.wisepreneurs.au/reviews/new/

    Please support the podcast by buying me a coffee, I'll finally be able to buy better beans https://www.buymeacoffee.com/wisepreneurs

    Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company)
    https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile

    • 44 min
    Valentine Gatard Work Life Narratives

    Valentine Gatard Work Life Narratives

    Valentine Gatard discusses her multifaceted career as a coach, speaker, podcast host, and musician.
    She delves into how her musical background, especially in jazz, intertwines with her professional life, offering insights into the evolving relationship between personal and professional selves.
    The episode focuses on the changing dynamics of work, the impact of freelancing, and the necessity of aligning work with personal values.
    Valentine emphasises the importance of human-centric approaches in the workplace and draws parallels between musical improvisation and teamwork/coaching.
    Themes
    The evolving dynamics of the relationship with work.The role of music, particularly jazz, in personal and professional life.The concept of work narratives and their influence on personal identity.The shift towards a more human-centric approach in workplaces.The parallels between music, particularly jazz improvisation, and aspects of coaching and teamwork.The transformation of the world of work touches on topics like freelancing, personal values, and work-life balance.The importance of crafting one's job and the rise of multiple career paths.Mentioned in the podcast
    Teal Paradigm or Organisations
    Connect with Valentine Gatard
    LinkedIn: https://www.linkedin.com/in/valentinegatard/
    Website: https://www.valentinegatard.com/
    Connect with Nigel Rawlins
    https://www.linkedin.com/in/nigelrawlins
    Website
    https://wisepreneurs.com.au/
    Podcast Website
    https://wisepreneurs.au/
    Please spread the word to someone else who may find this podcast helpful episode.
    Please leave a review; it helps spread the word.
    https://www.wisepreneurs.au/reviews/new/
    Please support the podcast and consider buying me a coffee to help with the production costs.
    https://www.buymeacoffee.com/wisepreneurs
    Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company)
    https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile

    • 49 min
    Andrea Chase Digital Marketing Insights

    Andrea Chase Digital Marketing Insights

    In this engaging Wisepreneurs Podcast episode, host Nigel Rawlins converses with Andrea Chase, a prominent Canadian entrepreneur and advocate for women in business and tech.
    Andrea reflects on her journey, intertwining psychology with her marketing prowess, shaping her entrepreneurial spirit.
    She shares her experiences from teaching in South Korea to navigating diverse industries, leading to her success in digital marketing.
    This episode is a must-listen for insights on business growth and women's empowerment in business.
    Time Stamps
    [00:01:27] Psychology and marketing correlation.
    [00:03:47] Performing arts in business.
    [00:10:52] Starting a business amidst uncertainty.
    [00:13:09] Precarious nature of work.
    [00:17:07] Public Relations for Small Businesses.
    [00:22:47] Mental stamina in business.
    [00:23:28] Balancing entrepreneurship and health.
    [00:27:18] Government contracting process.
    [00:32:17] Encouraging professional women to start their businesses.
    [00:35:19] Mentoring and support in entrepreneurship.
    [00:39:05] Freelance business during COVID.
    [00:43:09] Freelancing and Misconceptions.
    [00:48:23] Professional voiceover services.
    [00:51:02] Marketing on social media.
    Mentioned in the podcast
    https://buyandsell.gc.ca/
    Connect with Andrea
    linkedin.com/in/chaseandrea
    Websites
    tmv.baitsglobal.com (Company)
    linktr.ee/truemarketingverse (Company)
    Connect with Nigel Rawlins
    https://www.linkedin.com/in/nigelrawlins
    https://wisepreneurs.com.au/
    Please spread the word to someone else who may find this podcast helpful episode.
    Please leave a review; it helps spread the word
    https://www.wisepreneurs.au/reviews/new/
    Please support the podcast and consider buying me a coffee to help with the production costs.
    https://www.buymeacoffee.com/wisepreneurs
    Sign Up for the Wisepreneurs Newsletter to keep up with news and podcast updates (13th Beach Marketing is my holding company)
    https://wisepreneurs-13th-beach-marketing-services-pty-ltd.ck.page/profile

    • 53 min
    Tracy Enos on Mastering LinkedIn

    Tracy Enos on Mastering LinkedIn

    Join us on the Wisepreneurs podcast with Tracy Enos, a renowned LinkedIn expert, as she shares her journey from San Jose to a leading LinkedIn consultancy. Tracy offers valuable insights on leveraging LinkedIn for effective networking and business growth. Her practical strategies, from profile optimization to utilizing LinkedIn's advanced features, are a treasure trove for anyone looking to excel in digital marketing.
    Time Stamp
    00:00:42 - Tracy Unos' Background and LinkedIn Expertise
    00:01:29 - Tracy's Journey from California to Kansas City
    00:02:55 - Transitioning to LinkedIn Strategy
    00:04:10 - Starting a Business as a Single Mom
    00:05:47 - Networking and Finding Clients on LinkedIn
    00:06:45 - Tracy's First LinkedIn Client
    00:08:03 - Flexibility and Passion for LinkedIn
    00:09:07 - LinkedIn as a B2B Platform
    00:12:09 - Advice for Starting on LinkedIn
    00:14:16 - Importance of a Well-Crafted LinkedIn Profile
    00:17:35 - Tracy's Approach to Building Connections
    00:19:07 - LinkedIn's Social Selling Index
    00:21:07 - Dealing with LinkedIn Spam and InMail
    00:22:32 - The Value of LinkedIn Followers
    00:24:07 - Bob Lovely's Success Story on LinkedIn
    00:25:06 - Tracy's Strategy for LinkedIn Engagement
    00:27:27 - LinkedIn Articles and SEO
    00:29:10 - LinkedIn as a Marketing Tool
    00:30:00 - The Future of LinkedIn Marketing
    00:31:29 - Tracy's Approach to LinkedIn Messaging
    00:34:42 - Building a Network and Starting Conversations
    00:37:00 - Converting Profile Viewers into Connections
    00:39:56 - Handling Sales Pitches on LinkedIn
    00:41:29 - Tracy's Sales Process on LinkedIn
    00:44:21 - Scaling LinkedIn Activities
    00:46:03 - Getting Started on LinkedIn
    00:48:41 - Quick Tips to Grow Your LinkedIn Network
    00:50:18 - Accessing Second and Third-Degree Connections
    Services/Products Mentioned
    Sales Navigator: A LinkedIn tool designed for advanced prospecting and relationship building.InMail: LinkedIn's messaging feature that allows you to contact anyone on LinkedIn without a prior connection.Linked Influence: A LinkedIn course mentioned as Tracy's starting point in mastering LinkedIn.Evernote: A note-taking app mentioned in context with LinkedIn for productivity.BHuman: An AI tool used for personalizing video messages on LinkedIn.Go High Level: A marketing platform mentioned for its utility in creating landing pages and conducting multi-channel marketing campaigns.Constant Contact and MailChimp: Email marketing platforms mentioned in the context of compliance with GDPR when using LinkedIn contacts.Transcript available
    https://www.wisepreneurs.au/
    Connect With Tracy Enos
    linkedin.com/in/tracyenos
    Get your FREE book and BONUS 30-Point Ultimate Profile Checklist:
    https://theultimateprofilechecklist.com/
    Connect with Nigel Rawlins
    https://wisepreneurs.com.au/
    https://www.linkedin.com/in/nigelrawlins/
    Please spread the word to someone else who may find this podcast helpful and rate the podcast episode.
    I would appreciate your supporting the podcast and considering buying me a coffee to help with the production costs.
    https://www.buymeacoffee.com/wisepreneurs

    • 57 min

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