The Workbench

The Workbench
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  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Workbench

The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.

  1. 1D AGO

    The Secret to Buying Businesses With Only 10 Percent Down

    Discover how a finance pro jumped into home services, launched $7,500 water system jobs, and reveals how to buy businesses with just 10% down. This episode of The Workbench packs real-world lessons on building, buying, and scaling for local business owners.

    27 min

  2. 6D AGO

    From $0 to $1M: Scaling a Home Services Marketing Agency

    This week, I sat down with Sam Preston, the CEO of Service Scalers, a marketing agency built exclusively for home service businesses. Sam has launched multiple million-dollar agencies and brings a rare, hands-on perspective on what actually moves the needle for home service operators - especially when it comes to driving and converting high-intent leads using digital marketing. In our conversation, we got tactical about Google Ads, agency mistakes to avoid, the truth about websites, and the real growth levers Sam would pull if he were starting from scratch. -- The Workbench is brought to you by ServiceScalers. Work with a proven team of SMB Marketing experts to build a scalable lead generation system for your business. ServiceScalers is a trusted partner of The Workbench and LeadTruffle, and we can’t recommend them enough. - Claim your 14-day free trial here: https://www.leadtruffle.co/- Use code “WORKBENCH-15” for 15% off your first 12 months. - Connect with Sam on Twitter: https://x.com/HeySamPreston- Work with ServiceScalers today: https://rtwkb.com/mhhoYn - Subscribe to The Workbench newsletter: https://readtheworkbench.com/- Follow Bryan Shankman on Twitter: https://x.com/BryanShankman- Follow The Workbench on Twitter: https://x.com/thework_bench

    21 min

  3. JUN 5

    How $1,000 Turned Into a 7 Figure SaaS

    Scrappy sales, tough lessons, and how real service pain led to software that powers 2,000+ home service businesses. Unlock Tanner’s actionable playbook only on The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    27 min

  4. MAY 29

    How These 3 Google Hacks Tripled HVAC Leads

    Discover the step-by-step Google playbook that top home service pros use to out-rank and out-convert competitors, plus brutally honest takes on local SEO, referrals, and brand-strength. This episode of The Workbench podcast gives you the proven moves real operators are using to win in 2024. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    34 min

  5. MAY 22

    The hidden costs of growing a gutter franchise to the top 1%

    Ever wondered what it really takes to build a booming home services business from scratch? This Workbench episode covers franchise secrets, costly hiring mistakes, and how to turn zero industry experience into rapid growth. Don’t miss the raw lessons, hard numbers, and real talk for every owner-operator. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    27 min

  6. MAY 15

    This agency saved over $100k in home services ad waste

    Discover the literal playbook that's helping home service businesses erase $100K in wasted ad spend, build real ROI, and finally get a team that knows the trades inside out. It's time for home service owners to demand more from their marketing. This is The Workbench podcast you can't miss. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    33 min

  7. MAY 9

    Secrets behind building a $800k gutter business in 8 months

    Discover how a new home service company landed its first customer on day one, mastered paid ads, and scaled to $800K projected revenue—fast. Dive in for tactical growth playbooks, brutal honesty on building versus buying, and step-by-step advice for local entrepreneurs. From The Workbench podcast. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    21 min

  8. MAY 1

    How a $10M Exit Led to Rock Bottom

    What happens after a $10M exit? This brutally honest interview dives into tactical agency growth, how to actually avoid burnout, and why the right niche is your ticket to outsized profit. Tune in for real talk and ruthless strategies from The Workbench podcast—perfect for home services operators hungry to grow. The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging.  Start your 14-day free trial of LeadTruffle Use code “WORKBENCH-15” for 15% off your first 12 months. Subscribe to The Workbench newsletter Subscribe to The Workbench on YouTube Follow Bryan Shankman on Twitter Follow The Workbench on Twitter

    34 min
See All (27)

About

The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.

Information

  • Creator
    The Workbench
  • Years Active
    2024 - 2025
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © The Workbench
  • Show Website
    The Workbench

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