29 episodes

Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility.

Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all.

Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition.

Let's optimize!

The WP SEO Show – Demystifying SEO for WordPress Websites SEOHive

    • Business
    • 5.0 • 4 Ratings

Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility.

Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all.

Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition.

Let's optimize!

    028 – Figuring Out The Priorities That Move The Needle For Your Clients

    028 – Figuring Out The Priorities That Move The Needle For Your Clients

    In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start.
    Main Talking Points Include:Understanding Client NeedsRecurring Revenue and Growth PlansClient Communication and StrategyLow-Hanging Fruit and Long-Term GoalsConfidence and Expertise
     

    • 54 min
    027 - STOP Selling "SEO" - Do THIS Instead!

    027 - STOP Selling "SEO" - Do THIS Instead!

    Main talking points include:In this episode, Pete and Jeff cover the following:
    The problem with selling SEO on its ownWhy broadening the scope beyond SEO is a good thingWhy SEO should be part of a larger growth strategyThe importance of having an initial discovery process / triage processBuilding recurring revenue Building long-term relationships with clients

    • 38 min
    026 - Setting Expectations In Your Agency

    026 - Setting Expectations In Your Agency

    Main talking points include:Setting Expectations and Discovery ProcessManaging Client RelationshipsScaling ServicesClient CommunicationHandling Large ClientsFinancial Impact of Client LossClient Lifecycle
     

    • 32 min
    025 - Structuring Recurring Services

    025 - Structuring Recurring Services

    Main talking pointsIn this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
    Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.Broader application of these principles beyond SEO, including web design and other services.Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.
    LinksBook a Strategy Session

    • 30 min
    024 - Selecting the right keywords

    024 - Selecting the right keywords

    In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.
    The main talking points include: The importance of keywords in SEOChoosing the Right KeywordsKeyword Research and StrategyUnderstanding Traffic and RelevanceBalancing Keyword Difficulty and Search VolumeExpectations and Misconceptions
    ShoutoutsMike Michalowicz – https://mikemichalowicz.com/

    • 29 min
    023 – Google's Latest Update: Tackling SPAM!

    023 – Google's Latest Update: Tackling SPAM!

    Main talking points:In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content.
    This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and site reputation abuse.
    The update aims to reduce spammy and unoriginal content by about 40%, enhancing the quality of search results.The importance of content authenticity and value to users is underscored, noting that AI-generated content, if used, should not dominate a site's content strategy.Google's update is a move towards cleaning up the internet ecosystem, making it more user-centric and reducing the effectiveness of manipulative SEO tactics.
    Pete and Jeff also discuss the broader implications for SEOs and website owners, encouraging them to focus on creating valuable, original content rather than relying on AI-generated or manipulative content strategies.
    Linkshttps://blog.google/products/search/google-search-update-march-2024/https://developers.google.com/search/blog/2024/03/core-update-spam-policieshttps://developers.google.com/search/docs/essentials/spam-policies#site-reputation

    • 30 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Graham V ,

What an enjoyably & insightful podcast 🙌🏻

Pete and Jeff, you’ve created an excellent show here!! 😀

I’ve listened to episodes 1-8 over the last week and was a little disappointed there wasn’t a 9th ready to soak up; I’ll just have to try and be patient …

Thank you both for making this enjoyable and insightful podcast happen. 👏🏻

BTownBrit__ ,

Adding in to my weekly listening!

Love the show, I feel like I’ve found my people. Engaging, informative - keep it up!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
PBD Podcast
PBD Podcast
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
People Magic: How to Build a $1M Community
Mighty Networks & Pod People

You Might Also Like

SEO in 2024
Majestic.com
AI Explored
Michael Stelzner, Social Media Examiner
The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Spencer Haws: NichePursuits.com
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield