ThinkerMetrics: 100% Intro to analytics

Taylor O'Neal

0.0 (0)
MARKETING

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

02/21/2023

The Social Media Algorithms

What are the actual components and calculations that make a social media feed rank algorithm? How to explore and edit the components to understand how the feeds vary to create different experiences across platforms and with different strategies? This will help you design social platforms or just understand how your content will perform.

14 min
09/20/2020

User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options

User metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization.

14 min
09/20/2020

Media Sites & Advertising Inventory

The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.

11 min
09/05/2020

A/B Testing. A story: to test or not to test.

What real life pressure will face you in a corporate environment on whether you should test or just make changes. You can choose to test or not to test. What will you do?

7 min
08/24/2020

E-commerce

E-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates.

14 min
08/23/2020

Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics

In this episode we discuss the Pirate Metrics Sales Funnel marketing framework about where the user is in the customer journey and the Lean Analytics framework where we ask two questions: what type of business are you in? And what stage of growth are you at? With these you can narrow down data overwhelm to a key focus. What is your one metric that matters right now?

15 min
08/13/2020

Introduction to Analytics principles

What metrics really matter? What makes a metric a good one? What value can we offer as analytics are automated? This episode is a quick review of https://seths.blog/2012/05/avoiding-false-metrics/ and chapter 2 of Lean Analytics https://www.oreilly.com/library/view/lean-analytics/9781449335687/

14 min

7 Episodes

Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields. Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.

Creator

Taylor O'Neal
Years Active

2020 - 2023
Episodes

7
Rating

Clean
Show Website

ThinkerMetrics: 100% Intro to analytics

ThinkerMetrics: 100% Intro to analytics

Episodes

The Social Media Algorithms

User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options

Media Sites & Advertising Inventory

A/B Testing. A story: to test or not to test.

E-commerce

Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics

Introduction to Analytics principles

About

Information