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83 episodes
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This Is Small Business Amazon
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- Business
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5.0 • 57 Ratings
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This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, this show is delivered through the unique perspective of a curious millennial trying to figure out what it takes to be a successful small business owner today. Episodes feature small business owners and industry experts from all walks of life who offer trends analysis, life lessons, and a different point of view. This is Small Business invites you to dig deep and find the tools you need to start, build, and grow your small business.
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You’re Not Alone! This Is the Home for Emerging Entrepreneurs Ready to Launch and Grow a Small Business
Every entrepreneur needs a community - people who inspire us with their stories and share practical advice to help us make a decision or take the next step (or leap!).
This is Small Business is that community. We hear from a diverse group of small business owners about how they found success, and the challenges they faced along the way.
Not only will you feel inspired, you'll get tips you can apply to your own business right now. Whether you're trying to grow your business through social media, find a manufacturer to bring your idea to life, or figure out how to price your product - we got you!
Hosted by Andrea Marquez, an aspiring small business owner, This is Small Business brings a diverse group of entrepreneurs and experts together to help you along your journey.
New episodes are out every week. Follow the show on Apple Podcasts, Spotify or wherever you listen. You won't want to miss an episode! -
Encore Episode: How to Plan a Successful Product Launch
Are you trying to figure out if it’s the right time to launch your first product? Just ask Trinity Mouzon Wofford, co-founder and CEO of Golde, who’s going to give us a look into all the behind-the-scenes work she put into their brand as she prepared to launch. She’ll teach us how to prepare your MVP (minimum viable product), tips on how to have a successful launch, and how to know that your product is ready to be on the shelves.
In this episode you’ll hear:
(05:56) - How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace
(07:58) - Copying big businesses' marketing tactics doesn't always work! Trinity explains how she found success by staying true to her vision
(09:10) - How to leverage friends and family to gather early feedback on your product - before you launch
(09:42) - Trinity explains how she knew she was ready to launch her business
(11:06) - Andrea's key takeaways for launching your MVP -
Encore Episode: How to Find Your Ideal Price Point
How do you nail the perfect price for your product? Just ask Mark Stiving, Chief Pricing Educator of Impact Pricing, who will share insights on pricing strategies. He’ll explain how understanding your business strategy and customer decision-making process can help you value your products and how to find out how much your customer is willing to pay.
In this episode you’ll hear:
(02:05) How figuring out your business strategy will influence your pricing.
(03:00) How to find out how much your customer is willing to pay.
(04:52) Should you start selling your products or services at a higher price point?
(06:05) The benefits of a subscription model and how to build one.
(07:50) How understanding the customer decision process can help you set prices. -
Encore Episode: 5 Strategies to Find (and Keep) Your Ideal Customer
Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who’s going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn’t expect. After you’ve identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach them. Darian tells us what social media platform might work best for you (spoiler: it’s all about trial and error) and breaks down how you can use SEO to get the right people to notice your business.
In this episode you’ll hear:
(02:50) Why Amber started Fidget Stickers.
(06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy.
(10:12) Questions you should ask yourself when you evaluate your customer journey.
(12:54) How to identify your ideal customer BEFORE launching your product.
(18:31) Tools that small business owners can use to learn more about their customers..
(20:36) How to figure out what social platform you should be using to reach your ideal customer.
(23:48) How to use SEO to be more discoverable.
(25:59) Andrea's key takeaways for understanding your customer journey. -
Encore Episode: Top 3 Small Business Mistakes to Avoid
Wondering how to navigate common entrepreneurial pitfalls and ensure the success of your business? Just ask Christina Wallace, senior lecturer at Harvard Business School, who’s going to tell us the top three mistakes (or lessons learned as Christina calls them) early stage entrepreneurs make and how you can avoid them.
In this episode you’ll hear:
(01:18) Why you shouldn't do everything yourself. Christina recommends ways to overcome the entrepreneurial urge to do it all.
(04:32) Why cash flow is important and the consequences of ignoring it.
(06:11) How to manage your cash flow by putting liquidity in place before you need it, keeping an eye on any lumpy cash flow throughout the year, and being creative.
(07:41) How to avoid scaling prematurely. -
Encore Episode: If an 8-Year-Old Scaled His Side Hustle – You Could Too
Trying to figure out how and when you should start scaling your side hustle? Just ask Max Ash, the young creator and founder of MAX’IS CREATIONS, who managed to start his business at just 8 years old (with the help of his mom, Jen) and grew it into a successful business. Max and Jen will share their own experiences with protecting their intellectual property, licensing, manufacturing, and evaluating the future of their business. You’ll also hear from Verne Harnish, Founder and CEO of Scaling Up and the Entrepreneurs’ Organization, who shares actionable steps you can take to scale your business.
In this episode you’ll hear:
(02:15) How Max'is Creations started.
(05:19) When Jen and Max realized that Max'is Creations could be more than a side hustle.
(08:18) Jen talks about their experience with licensing – a way for you to partner with other companies without needing to do all the work yourself.
(17:33) Verne emphasizes the importance of marketing and finding influencers to talk about your product or idea if you want to scale your business.
(22:28) Having a routine can save you time.
(23:48) Surround yourself with other like-minded entrepreneurs or mentors.
(27:09) Verne tells us how being bold can land you opportunities.
Customer Reviews
So good!
I love the content and the effort put into everything, from the questions to the audio to the guests. One of the bests podcasts on Apple, honestly. The honest is very attentive and knowledgeable. It’s clear she does her research.
Value Packed!
This podcast is your one stop shop for "what's working now" entrepreneurial strategies and valuable mindset shifts that will help you experience the kind of success you're looking for in your business. Don't sleep on this podcast… It's exactly what you need to get to the next level!
Super informative and great questions
I only learn from hearing people’s real stories and struggles with running a small business, so this podcast was a great find.
Lots of different backgrounds and product lines, it’s interesting to hear how everyone’s Amazon journey varies, and how some problems seem universal.
Great for aspiring entrepreneurs to business owners, and everyone in-between