This Motorcycle Riding, Banana Bread Wielding Woman Is DANK

Caitlin Makary is a badass. She rides a motorcycle. She rock climbs. And she owns DANK, a banana bread company inspired by her vegan sister and rock climbing friends. Rider, climber, entrepreneur -- you could say her risk tolerance is higher than most.

For years, Caitlin worked in corporate fashion, and it took a nudge from an old boss and a massive breakup to catapult her into entrepreneurship. In January 2016, she broke up with her boyfriend and holed herself up in her apartment for four days straight. In that time, she filed her LLC, built her website and designed the branding for DANK. Now, for the last year, she's given her life over to baking, selling and scaling her fledgling business.

This was a great episode where I got a look into how Caitlin makes her decisions, including how she assesses risk. We also talk about the parallels between entrepreneurship and rock climbing, the helpful resources she's leaned on to get started and a few motorcylce diary stories thrown in for good measure.

To follow along with the show notes and resources from this show, head to wecouldmakethat.com/dank