EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are t

Cheryl Lau
EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are t

If you’ve been creating content online for a while now, then chances are, there is content you’ve posted a year ago where you look back at and cringe 😳 Now you’re thinking “Should I just archive or delete this?” You might think this is just you, but every entrepreneur and creator feels this way - even the biggest and most successful ones. On EDIT HISTORY, we speak with entrepreneurs and creators to take a look at their past content to dissect the content they no longer resonate with - And why 👀 We will revisit past ideas and discuss how we would reinterpret, revise, or critique this content so you can get actionable insights into what to do (or what NOT to do). Every episode is a case study where you get to learn how to think critically about your own content strategy. In addition to the content critiques, we’ll explore how entrepreneurs and creators experience, process, and work through the inevitable insecurities that creating content online exposes all of us to — from comparisons and competition to FOMO and self-doubt — and create content that both works for their business, and is truly, authentically them. Creating online isn’t easy. But by examining the edit history of successful entrepreneurs and creators, we can learn how to navigate the challenges, develop our unique voice, and ultimately create content, a business, and a life that we’re proud of ✨✨✨ EDIT HISTORY was previously known as The Side Hustle Club (2023 Golden Crane Award winner) and The Thought Leader Club 2024 (Asia Podcast Awards finalist).

  1. JAN 27

    197. Podcast Expert Quits: When a Smart Business Move Feels Wrong

    As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right? In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result. Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.   In this episode, we cover:  (00:00) Introduction  (01:42) Podcasts in Jeremy’s Business  (03:18) Past podcasts vs current podcasts  (06:27) Forcing yourself to keep podcasting  (09:06) When a misaligned podcast still grows your business  (13:24) Reviewing Jeremy’s past content  (15:56) Artistry vs Strategy  (20:03) What Jeremy did right  (24:59) Archiving misaligned content  (27:16) AI vs podcasters  (32:55) Actionable takeaways  Connect with Cheryl Lau   Website: https://cheryllau.com/  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryllau.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau     Connect with Jeremy Enns    Website: https://podcastmarketingacademy.com Twitter: https://twitter.com/iamjeremyenns LinkedIn https://www.linkedin.com/in/jeremy-enns Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter Podcast Marketing Trends Explained:  https://podcastmarketingacademy.com/podcast-marketing-trends-explained Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy  Free Resource for Entrepreneurs    THE AUDIT: Build a differentiated and timeless body of work  Audit 9 different parts of your body of work Identify the specific areas you can improve on right away to set your business apart from the rest   Get the Audit here: https://cheryllau.com/audit      Contact   Please email hello@cheryllau.com for business inquiries.

    44 min
  2. JAN 20

    196. Looking Professional Won’t Cut It: Build Real Expertise and a Unique Voice

    As entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it. In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking. Whether you’re an entrepreneur, content creator, or professional wanting to elevate your communication skills, this episode provides actionable advice to help you stand out and make a lasting impact using your voice.   In this episode, we cover:  (00:00) Introduction  (01:31) The role of content in Rae’s business  (03:23) The stages of Rae’s business  (06:57) Reviewing Rae’s past content  (10:46) Newbie coach vibes (15:06) How to develop substance  (20:20) Being proud of past you  (21:51) When business feels misaligned  (25:57) Inspired and strategic content  (31:58) Professionalism vs authenticity  (41:20) Actionable takeaways      Connect with Cheryl Lau   Website: https://cheryllau.com/  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryllau.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau      Connect with Rae Fung    Newsletter: https://sendfox.com/raefungx Instagram: https://www.instagram.com/raematrix LinkedIn: https://www.linkedin.com/in/raefung Blog: https://raefung.com/blog  Free Resource for Entrepreneurs    THE AUDIT: Build a differentiated and timeless body of work  Audit 9 different parts of your body of work Identify the specific areas you can improve on right away to set your business apart from the rest.   Get the Audit here: https://cheryllau.com/audit  Contact   Please email hello@cheryllau.com for business inquiries.

    46 min
  3. JAN 13

    195. Can’t Stay Consistent? Here’s How to Grow Your Business Anyway

    Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is? Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur. Tune in to learn how you can grow your business, even if staying consistent feels challenging.   In this episode, we cover:  (00:00) Introduction  (01:50) Inconsistency in Ruby’s content (03:27) Growing the business despite being inconsistent (05:24) Creating 10k in the first 90 days (09:24) Different stages of Ruby’s business  (12:40) Prioritizing Instagram (16:27) Who LinkedIn is for (and NOT for) (20:17) Novelty creates consistency  (21:48) Reviewing Ruby’s past content  (28:43) Commenting on Ruby’s past content (30:17) Bashing on your industry  (33:23) Critiquing your industry  (36:40) Advantages of taking your time  (38:32) Experimentation  (40:40) Being proud of your work  (42:21) Being a hidden gem (45:05) Actionable takeaways  (48:27) Free resource for entrepreneurs      Connect with Cheryl Lau   Website: https://cheryllau.com/  YouTube: https://www.youtube.com/@cheryltheory  Newsletter: https://cheryllau.com/email  Instagram: https://www.instagram.com/cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau     Connect with Ruby Lin    Newsletter: https://bit.ly/bombassnews-cheryl-pod  [Private] Podcast: bit.ly/salesbrainpod  Instagram: https://www.instagram.com/rubysparks.co      Free Resource for Entrepreneurs    THE AUDIT: Build a differentiated and timeless body of work  Audit 9 different parts of your body of work Identify the specific areas you can improve on right away to set your business apart from the rest.   Get the Audit here: https://cheryllau.com/audit   Contact   Please email hello@cheryllau.com for business inquiries.

    50 min
4.7
out of 5
14 Ratings

About

If you’ve been creating content online for a while now, then chances are, there is content you’ve posted a year ago where you look back at and cringe 😳 Now you’re thinking “Should I just archive or delete this?” You might think this is just you, but every entrepreneur and creator feels this way - even the biggest and most successful ones. On EDIT HISTORY, we speak with entrepreneurs and creators to take a look at their past content to dissect the content they no longer resonate with - And why 👀 We will revisit past ideas and discuss how we would reinterpret, revise, or critique this content so you can get actionable insights into what to do (or what NOT to do). Every episode is a case study where you get to learn how to think critically about your own content strategy. In addition to the content critiques, we’ll explore how entrepreneurs and creators experience, process, and work through the inevitable insecurities that creating content online exposes all of us to — from comparisons and competition to FOMO and self-doubt — and create content that both works for their business, and is truly, authentically them. Creating online isn’t easy. But by examining the edit history of successful entrepreneurs and creators, we can learn how to navigate the challenges, develop our unique voice, and ultimately create content, a business, and a life that we’re proud of ✨✨✨ EDIT HISTORY was previously known as The Side Hustle Club (2023 Golden Crane Award winner) and The Thought Leader Club 2024 (Asia Podcast Awards finalist).

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