Three Videos Every Business Needs

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Struggling to make professional videos that won't damage your brand's reputation? In this episode, video production expert Josh Schaidt reveals why not all content is created equal and shares the three essential types of videos every business needs: the how, what, and why. As founder of Lft Phi, Josh explains the crucial difference between casual content creation and professional video production, emphasising that the most important work happens before hitting 'record'.

Drawing from personal experience, Josh shares how video transformed his career during an 18-month unemployment period, ultimately landing him a job because hiring managers had watched his content. He offers practical tips for improving production quality on a budget, including controlling variables like lighting and sound. Plus, he reveals why LinkedIn has become his primary platform for B2B video marketing.

Whether you're just starting with video or looking to elevate your production quality, this episode provides actionable insights for creating impactful business videos.

Guest's Platform Recommendation: LinkedIn for B2B video marketing

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