TJ73 – Email: Solo Ads Buyers Guide: The Business Of Brokering High Converting Email Offers with Brian Litman

Email has been here since the start of the internet age, and is one form of digital communication that remains relatively unchanged.

For most it is the preferred tool to reach new audiences, grow a subscriber base and build relationships on a large scale.

But how do we do email marketing right? How do we market to new audiences, in a highly targeted (spam free) way that’s cost effective and drives results.

On this episode of Traffic Jam, Brian Litman talks us through the business of email solo ads and explains why you need more than just a marketing mindset to get email right. Email marketing is as much about business as it is about marketing.

SPECIAL BONUS: Download the Solo Ads Buyer’s Guide and get started with email marketing. Includes MP3 and word-for-word transcript.

OUR GUEST:

Brian Litman is an Email Advertising specialist with 15 years of experience in digital marketing. He was the VP at MikeLitman.com for ten years before he co-founded DedicatedEmails.com where he is also the current VP. He invested his own money with DedicatedEmails.com, a company knowing that his years of experience has taught him a lot about what works and what does not.

DedicatedEmails.com works with companies in the political, health, financial, survival, self help and relationship niches and helps these companies grow their online business through high quality opt in newsletters. They have worked with brands such as Agora, Digital Marketer, Barton Publishing, Stansberry, Crisis Education, EOK Marketing, Sold Out After Crisis and Birch Gold.

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A QUICK PREVIEW OF THE PODCAST:

Here are some of the highlights from episode 73 of the Traffic Jam Podcast…

• Defining Email Drops.
• Who Sends the Emails?
• Email as a Traffic Source.
• Business Models that Work with Email.
• Great Target Markets.
• The Checklist to Complete.
• Email Solo Ads Statistics.
• Email Drop Costs.
• Testing for Effectivity.
• Email Funnels.
• How to Track Campaign Success.
• Common Email Marketing Mistakes.
• The Important First Steps.

TWEETABLE MOMENTS:

If you enjoy this episode of Traffic Jam, please share it using the social media buttons you see on this page, or click to tweet this Brian Litman quote from the show:

You can also get Brian’s quote as exclusive illustrated artwork along with more special episode bonuses: Click Here To Download.

“An offer isn’t a business; a business has an offer.” ~ Brian Litman
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To see the full transcript of this episode in-page click show/hide transcript:

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Hey what’s up this is Traffic Jam episode#73. Thanks for tuning in and joining me for yet another episode of the Traffic Jam podcast. The show that teaches you get traffic to your website and build a profitable audience online. I am your host James Reynolds and our guest today is Brian Litman who’s got the email marketing agency called dedicated emails.

So it will be no surprise too that we are talking today about dedicated emails, the description giving to renting an email marketing list, also referred to as solo emails, list rentals and a bunch of other terminology too! This episode goes in to the fundamentals of email marketing – where to find the email marketing list, what you should be looking for in that list, how much you should pay a whole lot else.

But this episode goes in to the fundamentals of email marketing, where to find an email marketing list, what you should be looking for in that list, how much you should pay, and a whole lot else. But this episode is more than just the marketing aspect, it goes in to the business of marketing too! What offer and what business you need. The financials will make email marketing successful for you and a whole lot more than that as well.

The business component is really where our guest Brian Litman excels. He’s worked with numerous $3million to $50million dollar businesses making email marketing super profitable for them and in this episode you’ll learn how to do the same for you too.

So I guess without any further ado, let’s talk about the business of dedicated emails with Brian Litman.

James: So welcome back listeners! You’re tuned in to Traffic Jam episode#73 and today we are joined by Brian Litman from DedicatedEmails.com. Brian, how are you doing?

Brian: I am doing great! How are you James?

James: I am doing awesome! Today we are going to be talking about email drops. And I guess before we get started, we should get to grips with some of the terminology, Brian. Often referred to as dedicated email, email buys, email drops – what do all that mean? What are we actually talking about today? Lay it down for us.

Brian: Okay, cool! In the more professional, corporate world it is called dedicated email. In the more home-based business it is called the solo email. Basically they mean the same thing. What the dedicated email is basically you are going to a trusted third party who currently has a relationship with a list or someone who is a broker to a list. For the people you are offering you are leveraging the credibility that they have already established to get access to their email database generally for a one-time fee and a one-time email where you are getting full access to their audience and able to collect leads, make sales, whatever it is that you do, you are getting access to pretty powerful marketing opportunity.

James: Do you ever send an email blast? Gosh, I hate that word.

Brian: Yeah I hate that word, it doesn’t make sense. Dedicated email is the term for it, solo email is fine but I noticed that email blast is kind of the lower word.

James: Yeah, it is hardly appealing to the user to be blasted with email so I guess let us cover off some of the basics. Who would be sending these emails typically? Is it you? Or is it the person that you’ve got the relationship with or who you’re buying the list from?

Brian: Most important thing is you are renting somebody’s list so I call it buying a list also but I don’t want people to get confused. When we say buying or renting a list, you’re renting it. The publisher would be the person sending the email. You would send them over there your email subject line and copy. Generally there is a tiny approval process just to make sure that person believes that it can work to their audience. In our company we like to really dig deep and make sure that the creative is really filtered to the person that we know we hit but if ever you are in a situation where somebody is like, hey, here is the database, you go send it, you are in the wrong place and you are throwing money out so generally the publisher is going to be the one sending it out, you should be getting a test, and then go on from there.

James: You are obviously a big fan of this, you have been doing this a fair number of years, and you’ve got an agency built around doing email buys. Why do you like it as a traffic source? Particularly, what hits the spot for you?

Brian: Email to me is like the never-changing part of the internet. No one is going to do this, what is this called? Assuming someone is doing the right thing, they are not spamming in a buying list, it is like the grandmother that is always there. It never changes for the most part. Google comes in and they create some new filter. Nothing has changed and if anything it has only gotten better. Email is kind of the most steady thing. Facebook can shut you down, Google can shut you off. You do the right thing on email, you kind of run in to problems, but it doesn’t mean it is the end of the world. You can get in to black lists but you can still get off them by doing the right thing. It is very important to be working with the right email service provider but generally all we choose to know is email and we believe that while it isn’t the most scalable, it is safe, you are in control and if you do the right thing, especially from a writing list perspective, there is more than enough to grow to a nice company. Now if you say to me, hey, you know I’m a hundred million dollar company and I can’t depend on email, I get it. It’s still one marketing channel, it’s still not going to work for everybody because their offer might not be prepared for but generally I really believe that is it the easiest one to get started with and the one that will give you the most likelihood success without big brother coming in and slapping you too hard.

James: Yeah, I would imagine that now it has become harder to get inside in to someone’s inbox. There probably is more opportunity there now with the right list. Would you say