To The Point - Home Services Podcast RYNO Strategic Solutions

We often see leadership portrayed as grand strategies and sweeping decisions made in corner offices.
But the true power of leadership lies not at the top of the pyramid, but on the ground, in the everyday interactions between team members and leaders.
Today, we speak with Scott Mann, a retired Green Beret who led elite teams under intense pressure in some of the world's most complex conflict zones.
His experiences in Afghanistan and other conflict zones shed light on leadership dynamics that translate powerfully to the world of business.
He shares his profound insights on forging unbreakable trust, leading through chaos, and why the success of any organization hinges on the strength of relationships at the local level.
Some of the lessons he shared:
✅ Why "social capital" could be your most valuable asset, especially in tough times.
✅ How to lead a high-performance team without burning yourself out (Scott's personal battle with PTSD offers a powerful lesson).
✅ The surprising power of vulnerability: Why pretending to have all the answers can backfire on leaders.
✅ Practical tips for building strong connections with your local team members, even if you're managing remotely.
Listen to part 1 of the conversation to learn strategies you can implement immediately to become a more impactful and inspiring leader! 
Key Takeaways
Intro (00:00)
Importance of local context in leadership (12:04)
Building trust in low-risk situations (14:10)
Application of military leadership to civilian roles (19:15)
Personal struggles and the power of storytelling (24:14)
Harnessing personal challenges for leadership growth (28:23)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Scott Mann
Get all his books from the Website: https://scottmann.com/
Instagram: https://www.instagram.com/scottmannauthor/
Facebook: https://www.facebook.com/ScottMannAuthor/
LinkedIn:https://www.linkedin.com/in/davidscottmann/
Twitter/X: https://twitter.com/rooftopleader
YouTube: https://www.youtube.com/channel/UCYOQ7CDJ6uSaGvmfxYC_skQ/videos

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In times like these in our home services industry, it's easy to lose sight of the core principles that make a contracting business thrive, regardless of size.
In this episode, Chris introduces his new cohost, Chad Peterman, a seasoned leader in the HVAC and plumbing industry. Chad brings a rich background in transforming operational practices and excelling in leadership.
Chad's journey wasn’t always smooth. Starting in a modest office, he faced the same challenges many contractors face today. How to motivate teams, optimize operations, and drive growth.
Through his dedication to leadership development and operational excellence, Chad transformed his business, achieving milestones many only dream of. Now, he’s ready to share these strategies with you!
In this revamp of the podcast, we're determined to deliver actionable advice, answer your burning questions, and inspire you to tackle the challenges we all face as we grow.
We’ll also cover the importance of understanding and implementing key performance indicators (KPIs) and how proper training can elevate a team's performance and business outcomes.
Tune in now to gain exclusive access to expert strategies and elevate your business practices! 
Key Takeaways
Introduction of Chad as new cohost [00:00]
Focus on business operations and leadership skills [03:56]
Discussion on the importance of KPIs and operational metrics [14:19]
Launching a new business initiative [20:39]
Risks and innovative approaches in marketing [27:38]
Commitment to improving industry standards [41:14]
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Chad Peterman
Website: https://www.petermanhvac.com/
Instagram: https://www.instagram.com/thepetermanbros/
Facebook: https://www.facebook.com/PetermanHVACIndianapolis/
LinkedIn: https://www.linkedin.com/company/petermanbros/
TikTok: https://www.tiktok.com/@petermanbros
YouTube: https://www.youtube.com/channel/UCW5U2lm25aOcW8amjO8gs_Q

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In the first part of our conversation with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical, we talked about the fundamentals of building a home services business, including the importance of having streamlined systems and processes in place.
Now, in Part 2 of the conversation, we'll focus on digital marketing and financing strategies. These two are key for any home services business looking to succeed.
We'll discuss the struggle of generating quality leads through social media alone, how to strategically use financing options as a compelling call to action to increase sales, and the importance of being quick to respond to leads in the current market.
We'll also examine the power of data-driven marketing and why tracking marketing metrics is essential for evaluating the success of campaigns and making strategic adjustments.
Press play to learn how to generate leads using digital marketing for your home services business! 
Key Takeaways
Intro (00:00)
Declining financing approval rates and impact on HVAC business (03:05)
Bringing in-house marketing management for a growing business (06:54)
Hiring a marketing manager and the importance of trust and measurable success (09:06)
Marketing KPIs and evaluating progress (16:12)
Using technology to track lead sources and costs for home service businesses (18:51)
Marketing strategies for home services (21:54)
Growing a privately held business with estate planning and acquisitions (27:40)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Growing a home services business takes grit, dedication, and the willingness to learn from successes and setbacks.
Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling & Electrical in Des Moines, Iowa, knows this first-hand.
He's grown his company from a one-person business into a successful $30 million multi-trade enterprise.
In part 1 of this two-part series, Mark shares his entrepreneurial journey and the lessons he's picked along the way.
Mark discusses challenges, like the 2023 downturn and weather dependency for certain services. He also talks about the need for pivots, like launching proactive A/C system checks early during unseasonably warm weather.
Adapting to challenges is a huge part of continued long-term success in home services.
We've covered a lot in Part 1, including process, people, and early hurdles. Tune in to learn more! 
Key Takeaways
Intro (00:00)
Business growth and acquisitions in the trades industry (06:52)
Customer service and community engagement (11:21)
Scaling a business and lessons learned (15:16)
Overcoming weather's impact on HVAC and plumbing businesses (20:21)
Employee retention strategies in a rapidly changing industry (25:38)
Incentivizing customer service representatives (30:20)
Additional Resources
👉 Connect with Mark Paup:
Website: https://goldenrulephc.com/
Instagram: https://www.instagram.com/_goldenrulephc_/
Facebook: https://www.facebook.com/GoldenRulePHC
LinkedIn: https://www.linkedin.com/company/goldenrulephc/
TikTok: https://www.tiktok.com/@goldenrulephce
YouTube: https://www.youtube.com/@goldenruleplumbingheatingc8534
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➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

In part 1 of this conversation, we explored the wisdom gleaned from the panel of industry legends at RYNOx 2024. The legends in the panel are: Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth
These titans of the trades shared their wisdom on scaling businesses, overcoming challenges, and navigating the future landscape of the industry. But their lessons didn't stop there!
In part 2 of the conversation, they shared even more: Here are some of the key takeaways that can benefit entrepreneurs in home services. 
Organic growth is achievable. Even the most successful businesses often have modest beginnings. By learning from those more established, continuously improving, and surrounding yourself with talented people, even a small startup can achieve significant success.
The Power of Smart Hiring. Every panelist stressed the importance of hiring people who are smarter and more capable than them. This creates an environment where innovation and progress thrive.
Financing Challenges and Strategies. Keeping up with changing financing rates and adapting to new challenges is crucial to maintaining growth within the trades.
The Future of Online Sales. eCommerce disruption is inevitable, even within the trades. Business models need to evolve to maintain customer relationships and capitalize on this shift.
Leadership Makes the Difference. Traits like discipline, integrity, honesty, and the ability to lead by example were highlighted as essential, driving both growth and the capacity to adapt in a competitive market.
Remember, seeking knowledge from those who have built successful businesses is incredibly powerful. Tune in to part 2 of this conversation to learn from the best!
Key Takeaways
Intro (00:00)
Overcoming early business challenges (01:50)
The importance of hiring smarter people (03:08)
Financing challenges in the industry (05:44)
eCommerce and its impact on the trades (12:25)
Owning the customer relationship (15:06)
Evolution of private equity in the trades (17:28)
Defining leadership behaviors for success (22:45)
The impact of politics on business (27:50) 
Additional Resources
Connect with the Legends:
👉 Website
Ken Goodrich - https://www.goettl.com/
Dave Geiger - https://www.horizonservices.com/
Ken Haines - https://www.wrenchgroup.com/
Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/
Frank DiMarco - https://servicechampions.com/
Wyatt Hepworth - https://anyhourservices.com/
👉 Instagram
Ken Goodrich - https://www.instagram.com/goettlair/
Dave Geiger - https://www.instagram.com/horizonservices/
Mary Jean Anderson - https://www.instagram.com/andersonpha/
Frank DiMarco - https://www.instagram.com/servicechampions/
Wyatt Hepworth - https://www.instagram.com/anyhourservices
👉 Facebook
Ken Goodrich - https://www.facebook.com/Goettl
Dave Geiger - https://www.facebook.com/HorizonServices/
Ken Haines - https://www.facebook.com/wrenchgroup/
Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAir
Frank DiMarco - https://www.facebook.com/ServiceChampions/
Wyatt Hepworth - https://www.facebook.com/AnyHourServices
👉 LinkedIn
Ken Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/
Dave Geiger - https://www.linkedin.com/in/dgeigeriii/
Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/
Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/
Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/
Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/
👉 TikTok
Ken Goodrich - https://www.tiktok.com/@goettlair
Frank DiMarco - https://www.tiktok.com/@servicechampions
Wyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en
👉 Twitter
Ken Goodrich - https://twitter.com/goettlair
Dave Geiger - https://twitter.com/horizonservices
Mary Jean Anderson - https://twitter.com/andersonpha
Frank DiMarco - https://twitter.com/servicechampsS/
Wyatt Hepworth - https:/

The home services industry is constantly evolving, and one of the most significant growth strategies is acquisitions.
At RYNOx 2024, the Legends of the Trades panel, which included the most respected names in the trades industry, shared their wisdom on the current home services market.  
Imagine sitting down with Ken Goodrich, Dave Geiger, Mary Jean Anderson, Ken Haines, Frank DiMarco, and Wyatt Hepworth as they reveal their strategies for scaling businesses, overcoming acquisition hurdles, and steering companies toward success.
The legends emphasized that today's M&A (Mergers and Acquisitions) environment presents unique challenges but also creates opportunities for savvy investors to find smaller companies with high potential and mold them into thriving businesses.
The legends predicted significant changes in the home services industry over the next few years. They see online sales disrupting traditional models and anticipate increased consolidation as companies merge to stay competitive.
Leaders will need to focus on adaptation, efficiency, and securing top talent to continue thriving.
But these are only some of the things the legends shared. Tune in to part 1 and enjoy the legends of the trades from RYNOx 2024!
Key Takeaways
Intro (00:00)
Meet the legends in the panel (01:38)
Strategies for growth through acquisition (02:35)
Importance of operating lean for profitability (12:48)
Leadership doubts and overcoming them (20:50)
Additional Resources
Connect with the Legends:
👉 Website
Ken Goodrich - https://www.goettl.com/
Dave Geiger - https://www.horizonservices.com/
Ken Haines - https://www.wrenchgroup.com/
Mary Jean Anderson - https://www.andersonplumbingheatingandair.com/
Frank DiMarco - https://servicechampions.com/
Wyatt Hepworth - https://anyhourservices.com/
👉 Instagram
Ken Goodrich - https://www.instagram.com/goettlair/
Dave Geiger - https://www.instagram.com/horizonservices/
Mary Jean Anderson - https://www.instagram.com/andersonpha/
Frank DiMarco - https://www.instagram.com/servicechampions/
Wyatt Hepworth - https://www.instagram.com/anyhourservices
👉 Facebook
Ken Goodrich - https://www.facebook.com/Goettl
Dave Geiger - https://www.facebook.com/HorizonServices/
Ken Haines - https://www.facebook.com/wrenchgroup/
Mary Jean Anderson - https://www.facebook.com/AndersonPlumbingHeatingandAir
Frank DiMarco - https://www.facebook.com/ServiceChampions/
Wyatt Hepworth - https://www.facebook.com/AnyHourServices
👉 LinkedIn
Ken Goodrich - https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/
Dave Geiger - https://www.linkedin.com/in/dgeigeriii/
Ken Haines - https://www.linkedin.com/in/ken-haines-a889a212/
Mary Jean Anderson - https://www.linkedin.com/in/maryjean-anderson-68b56714/
Frank DiMarco - https://www.linkedin.com/in/frank-dimarco-5b491058/
Wyatt Hepworth - https://www.linkedin.com/in/wyatt-hepworth-b79a93266/
👉 TikTok
Ken Goodrich - https://www.tiktok.com/@goettlair
Frank DiMarco - https://www.tiktok.com/@servicechampions
Wyatt Hepworth - https://www.tiktok.com/@anyhourservices?lang=en
👉 Twitter
Ken Goodrich - https://twitter.com/goettlair
Dave Geiger - https://twitter.com/horizonservices
Mary Jean Anderson - https://twitter.com/andersonpha
Frank DiMarco - https://twitter.com/servicechampsS/
Wyatt Hepworth - https://twitter.com/AnyhourServices
👉 YouTube
Ken Goodrich - https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
Dave Geiger - https://www.youtube.com/user/HorizSvcs
Mary Jean Anderson - https://www.youtube.com/user/andersonplumbing
Frank DiMarco - https://www.youtube.com/user/ServiceChampionsHVAC
Wyatt Hepworth - https://www.youtube.com/channel/UCcB8cK10jH5h171WJG6m0wQ
 
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.