Trade-Up Trade-Up

With recruitment being such an important need in the industry, we discuss different campaigns companies around the country are using to attract the best talent in the industry with Daniel Croney, the Director of Media Strategy for Yellow Dog Creative, a full-service marketing agency with a focus on the skilled trades.  As the Director of Media Strategy, Daniel works with businesses to make their marketing plan as efficient as possible through advertising mediums such as TV, OTT, radio, billboards, digital services and much more.  

Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services.

Aaron graduated from Texas State University with a degree in Communication Studies and a minor in Business Administration. His passion for digital marketing developed while toiling in the sun at his first college job, where he built ranch fences and character. Today, he has over 16 years of digital marketing experience and puts the LEAD in Leadhub. He thrives in moments where he is able to marry marketing and operations for the trades. His strengths in SEO and PPC, coupled with his love for teaching and working with others, have helped shape the culture and values at Leadhub.

Meet Paige Knowles, an amazing young woman on a mission to be a way-shower in the skilled trades to young women. Paige attended tech school during high school and learned the skilled trade of plumbing. She went on to work as an apprentice for a plumbing and heating company, and write a book about plumbing for young girls called Plumber Paige, Let's 
Replace A Showerhead. Paige's passion is being an advocate for the skilled trades, specifically for young women. She is an ambassador for Kickass Careers and involved in Let's Build Construction Camp for girls. She is also currently attending school to get a degree in construction management. We cannot wait to see where her path takes her. 
Website: https://www.plumberpaige.com/
Instagram Feed: https://www.instagram.com/plumber_paige/?igshid=m97d8orst5x9

Have you ever wondered what it would be like to be a woman welder?  In this episode of trade-up, Anna shares her story of how she became a female welder that travels the country to work with her brother.