89 episodes

When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On Transcend the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.

I'm Asha Wilkerson, an attorney by training, and an educator at heart. Each week, we explore key concepts for growing your business. We cover protecting your intellectual property, hiring and leading a team, financial planning and so much more.

Sometimes you’ll sit down with just me and other times I’ll have special guests join the conversation where we talk about overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.

All you have to do right now is make sure you’re subscribed to this podcast in your favorite podcast player so you don’t miss a thing.

Transcend the Podcast Asha Wilkerson, Esq.

    • Business
    • 5.0 • 11 Ratings

When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On Transcend the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.

I'm Asha Wilkerson, an attorney by training, and an educator at heart. Each week, we explore key concepts for growing your business. We cover protecting your intellectual property, hiring and leading a team, financial planning and so much more.

Sometimes you’ll sit down with just me and other times I’ll have special guests join the conversation where we talk about overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.

All you have to do right now is make sure you’re subscribed to this podcast in your favorite podcast player so you don’t miss a thing.

    The 4 Pillars of Success for BIPOC Entrepreneurs

    The 4 Pillars of Success for BIPOC Entrepreneurs

    Does this sound familiar? You're a BIPOC entrepreneur striving for success, but the traditional definition of success feels out of alignment. Perhaps you've been told that working harder and sacrificing everything will lead to your desired outcome, but instead, you're left feeling drained, unfulfilled, and questioning if it's all worth it. It's time to break free from exhaustion and explore the four pillars of success that will cultivate a sense of fulfillment and well-being in your life and business.
    In this episode, you will:
    Learn the four pillars of success and what they could look like in your lifeRedefine what success looks like for you, especially if you're a BIPOC entrepreneur.Gain insights on how self-awareness can help you identify what's missingMatch your decisions, time, and money to the values you live by

    "Success feels like keeping my promises to myself - doing the things I say I'm going to do, honoring my boundaries, and taking the actions that align with my values." - Asha Wilkerson
    Start redefining success for yourself with the Re-Alignment Roadmap course (formerly the Money-Making Roadmap). CLICK here to learn more.

    1:1 Coaching spots with me will open again in September. Be the first to know by joining the waitlist!

    Timestamped summary of this episode:
    00:00:03 - Introduction,
    Asha Wilkerson introduces herself as a business coach helping service-based entrepreneurs align their business goals with their personal goals. She discusses the topic of defining success as a person of color, especially in the context of traditional metrics like money and status.

    00:02:17 - Feeling Unfulfilled,
    Asha shares her personal experience and conversations with friends who, despite following the traditional path of education and career, felt unfulfilled and unsuccessful. She discusses the pressure to achieve certain milestones like buying property and saving for retirement.

    00:04:42 - Pillar 1: Keeping Promises to Yourself,
    Asha introduces the first pillar of success: keeping promises to oneself. She emphasizes the importance of honoring boundaries, taking care of oneself, and following through on commitments. She encourages listeners to prioritize their own needs and desires.

    00:08:58 - Pillar 2: Doing the Emotional Work,
    The second pillar of success is doing the emotional work. Asha explains that material possessions and achievements are not enough if one feels discontent or insecure internally. She emphasizes the importance of personal growth, self-soothing, and emotional stability.

    00:10:05 - The Importance of Feeling,
    Asha discusses the reasons why doing emotional work is crucial. She explains that what we truly seek is a sense of safety, completeness, and worthiness, and material things are often sought as a means to achieve these feelings. She emphasizes the need to feel how we want to feel.

    00:14:30 - Pillar 3: Spending Time Well
    Time is the most valuable commodity, and having control over how you spend it is a key aspect of feeling successful.

    00:17:44 - Pillar 4: Spending in line with your values
    Aligning your spending with your values is crucial for feeling successful, as it allows you to prioritize the things that bring you joy and fulfillment rather than following societal norms.

    00:22:44 - Marie's Story,
    Marie has checked off all the boxes of success but still feels unhappy. Asha would ask Marie four questions related to the four pillars of success to help her find fulfillment and...

    • 28 min
    How To Actually Develop a Vision To Guide You In Life and Business

    How To Actually Develop a Vision To Guide You In Life and Business

    You've probably heard a lot about the importance of setting goals and having a vision, but why is it so significant, and how can you actually create them? In today's episode, I will be breaking down what a useful vision looks and feels like by taking you through a couple of exercises. You can follow along to create your own vision, which will help you as you pursue bigger dreams and bigger numbers in your business.
    In this episode, you'll learn:
    How a vision impacts your business journeyHow to create a vision that serves you What happens if you don't have a vision
    "Focus on the journey and the feelings that come along with the journey rather than the end goal." - Asha Wilkerson
    Start to develop your vision with tangible steps with the Re-Alignment Roadmap course (formerly the Money-Making Roadmap). CLICK here to learn more.
    1:1 Coaching spots with me will open again in September. Be the first to know by joining the waitlist!

    • 14 min
    Why You Can't Take Action On Your Next Life Goal Even Though You Want To

    Why You Can't Take Action On Your Next Life Goal Even Though You Want To

    If you don't feel safe enough to pursue your goals, you'll never take action on them. Lack of safety is what's holding you back, not lack of time, passion, or will. In this episode I break down the three core needs every human has and how the fear of not having these needs met is actually what holds you back.
    In this episode, you will learn:
    how emotional safety impacts the pursuit of your life goalswhat the three core human needs are and why we fear losing them an exercise to help you confront your fears and meet your needs. how I helped a client get past her fears and move closer to her goals.

    Your brain is trying to keep you safe and trying to make sure that you are always feeling loved and worthy and safe all at the same time. - Asha Wilkerson

    Get clarity on your "why" and your "why this way" with your Re-Alignment Roadmap (formerly the Money-Making Roadmap). CLICK here to learn more.

    1:1 Coaching spots with me will open again in September. Be the first to know by joining the waitlist!

    Timestamped summary of this episode:
    00:00:03 - Introduction,
    Asha explains that in this episode, she will discuss why some people struggle to act on their life goals and how to create a sense of safety to pursue them.

    00:01:13 - The Three Core Needs,
    Asha explains that every human has three core needs: to feel safe, loved, and worthy. Pursuing certain life goals can threaten these needs, leading to fear and hesitation in taking action.

    00:04:24 - Identifying Threats to Core Needs,
    Asha shares an exercise to identify the thoughts and beliefs that are making you feel unsafe in pursuing your goals. By writing down these thoughts and countering them with evidence, you can create a sense of safety within yourself.

    00:06:35 - Rewiring Your Thoughts,
    Asha suggests recording yourself reading the evidence that counters your unhelpful thoughts. By playing this recording in the morning and evening when your brain is most receptive, you can start to rewire your thoughts and beliefs and make progress toward your goals.

    00:08:00 - Client Example,
    Asha shares an example of a client who wanted to change her business model but had fears and doubts holding her back. The client gained confidence by going through the exercise and acknowledging the evidence that countered her thoughts and took action toward her new goals.

    • 10 min
    Setting Aside Your Pride to Ask for Help

    Setting Aside Your Pride to Ask for Help

    If you're feeling embarrassed and hesitant to ask for help in your entrepreneurial journey, you are not alone! Many women of color entrepreneurs struggle with overcoming the need to do everything on their own. This belief is keeping them from seeking the help they need. However, the truth is that asking for help is a sign of strength and a vehicle for faster personal and entrepreneurial growth. You can go much further in business and life by setting aside your ego, embracing vulnerability, and seeking guidance from mentors, peers, and experts. In this episode, I share my experiences of struggling to ask for help and how finally putting aside my ego opened up many opportunities for me.
    In this episode, you will be able to:
    Understand why overcoming embarrassment in asking for help is crucial in your entrepreneurial journey.Find out how the pervasive "smart enough" mindset can be detrimental to your success.Get a new perspective on the value of seeking professional advice outside your own expertise.Grasp the significance of building a supportive entrepreneurial network and community.Recognize how mentorship can speed up your business success.

    Get clarity on your "why" and your "why this way" with your Re-Alignment Roadmap (formerly the Money-Making Roadmap). CLICK here to learn more.

    1:1 Coaching spots with me will open again in September. Be the first to know by joining the waitlist!

    Timestamped summary of this episode:
    00:00:03 - Introduction,
    Asha introduces the podcast and herself as a business coach helping service-based entrepreneurs align their business goals with their personal goals.

    00:01:14 - The Embarrassment of Asking for Help,
    Asha acknowledges that many women of color entrepreneurs feel embarrassed or ashamed to ask for help. She emphasizes that asking for help is necessary for growth and success in entrepreneurship.

    00:02:30 - Mistakes of Doing It Alone,
    Asha shares her own mistake of assuming she had to do everything on her own to be successful. She explains how this mindset isolated her and kept her stuck and frustrated.

    00:04:06 - The Harmful "Shoulds,"
    Asha discusses the harmful thoughts of "should" that can prevent entrepreneurs from seeking help. She shares examples of how her own "should" mindset led to mistakes and wasted time.

    00:08:58 - Overcoming Pride and Reaching Out,
    Asha shares her experience of overcoming pride and embarrassment to seek coaching for her business. She highlights the transformational impact of working with a coach and learning from others' experiences.

    00:14:28 - The Power of Connections,
    Building connections can help your business grow faster as others recommend your services and become a marketing tool for you.

    00:15:18 - Going Far Together,
    Building a business that lasts requires the support of a community. Going fast alone may be possible, but going far is achieved by working together.

    00:16:17 - Feeling Alone,
    Many entrepreneurs feel alone on their journey, especially when deviating from expectations set by parents or culture. However, joining a community of like-minded individuals can provide support and understanding.

    00:18:03 - Seeking Support,
    It can be uncomfortable to ask for help, but starting with one person can make a difference. Asha Wilkerson offers one-on-one coaching to provide support, accountability, and help to reach your goals.

    • 20 min
    These two "Whys" Fuel Your Business

    These two "Whys" Fuel Your Business

    Are you getting lost in the how without spending time on your why? In this episode, I'm covering the importance of knowing your big "why" and your "why this way" so that you can gain a better understanding of what is fueling your business and personal decisions. Even if you think you already know your why, this episode will help you go deeper in your understanding.
    In this episode, we cover:
    How essential it is to define your two "whys" when venturing into entrepreneurship.Detect the early signals of misalignment and its role in causing eventual burnout.Why it's so important to make sure the way you're going about pursuing your purpose feels in alignmentHow prioritizing your whys can make you more resilient in though times.
    When you connect with the deep core reason under it all, you'll be much more likely to continue on your mission. - Asha WilkersonGet clarity on your "why" and your "why this way" with your Re-Alignment Roadmap (formerly the Money-Making Roadmap). CLICK here to learn more.

    Join me on the email list.

    Timestamped summary of this episode:
    00:00:03 - Introduction,
    Asha Wilkerson introduces herself as a business coach helping service-based entrepreneurs align their business goals with their personal goals. She believes that it's important to understand both the why and how of your business to build a successful and fulfilling career.

    00:01:12 - Knowing Your Why,
    Understanding your motivation and why you are doing what you do is crucial to building a business that aligns with your financial goals, life goals, and mission. Knowing your why helps you stay focused and motivated, measure your impact and accomplishments, and choose the right programs and methods that align with your purpose.

    00:03:37 - Why You're Doing It Like This,
    Why you're doing it like this refers to how you engage with your business in a way that highlights your skills and passions. It's important to build a business that you can stand behind and that aligns with your innate talents and gifts. Knowing your why and why you're doing it like this helps you build a fulfilling and sustainable career.

    00:08:55 - The Consequences of Not Knowing Your Why,
    Not understanding your why can lead to getting off track, delaying progress, and wasting time and money on programs and methods that don't align with your purpose. Knowing your why helps you stay motivated, focused, and fulfilled in your career. 

    • 12 min
    Are Your New Hires The Right Fit? Three Ways to Evaluate New Contractors

    Are Your New Hires The Right Fit? Three Ways to Evaluate New Contractors

    Are your new hires helping or hurting your business? In this episode, I share three criteria for evaluating whether a new hire is a great fit. I cover culture add, price fit, and deliverable fit. Whether it's your first hire or your 10th, this episode will serve you.
    In this episode, I cover:
    The key factors to consider when evaluating new hires for long-term success.Why focusing on culture add is essentialThe best ways to analyze price fit and return on investment for contractors.How to determine deliverable fitThe importance of a well-crafted job description for a successful hiring process.
    1:1 Coaching spots with me will open again in September. Be the first to know by joining the waitlist!
    Connect with me further on Instagram @ashawilkersonesq
    Dive into the Money Making Road Map Course.
    Join me on the email list.
    Timestamped summary of this episode:
    00:00:06 - Introduction,
    Asha Wilkerson introduces herself as a business coach helping service-based entrepreneurs align their business goals with their personal goals, to create a life they want to show up for. In this episode, she talks about evaluating a current hire, whether an employee or contractor, and gives three criteria for evaluation.
    00:01:11 - Culture Add,
    Asha explains the importance of evaluating hires based on their culture add and not just financials. Hiring for culture add means recruiting people who have something valuable to bring to the team's existing culture, which builds diversity and variety into a team without losing the benefits of a cohesive group.

    00:03:21 - Price Fit,
    Asha talks about price fit and provides different ways of measuring ROI. It can be measured financially, by a reduction in stress and increase in time, or by the most skilled. She emphasizes the importance of hiring an expert if you can afford it for skilled activities.

    00:06:43 - Deliverable Fit,
    Asha explains deliverable fit, which evaluates the quality of work an employee or contractor produces. If the deliverables aren't on par with company expectations, then the best decision for the company is to let go of the employee or contractor.

    00:08:42 - Coaching Program,
    Asha shares how she has helped entrepreneurs turn their business needs into a job description, so they can successfully hire for their company. She combines her employment law background and people skills to determine the best fit.

    • 9 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

SeattleAttic ,

Real advice and real solutions

Great podcast for entrepreneurs and even for people who want to learn about mindset strategies. Got a side hustle? Want to start a business? Have a business? All of these shows have nuggets of info that can help anyone on their journey. The insight is thoughtful and it’s obvious Asha loves to reach and encourage her listeners

Cruzy1231 ,

Your go-to podcast as a small biz entrepreneur!

I’m a part of the Transcend community and so appreciate the wisdom and practical application that Asha drops on every episode! These are quick hits that are musts to think about when starting your own small business! Make sure you subscribe and take a listen.

arianagil.bc ,

Yes! Yes! And Yes!

I am so excited for this podcast! I joined the Transcend Community a few months ago and have been getting so much out of it. It has been full of great content and really wonderful people doing the dang thing!

Thanks Asha!!

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