When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On Transcend the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.
I'm Asha Wilkerson, an attorney by training, and an educator at heart. Each week, we explore key concepts for growing your business. We cover protecting your intellectual property, hiring and leading a team, financial planning and so much more.
Sometimes you’ll sit down with just me and other times I’ll have special guests join the conversation where we talk about overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.
All you have to do right now is make sure you’re subscribed to this podcast in your favorite podcast player so you don’t miss a thing.
An Intentional Time Out
In this episode, I share my thoughts about taking an intentional break from the podcast to create more alignment in your work.
Making pivots in your strategy is a natural part of your entrepreneurial journey. In my specific case, there isn’t one thing that needs to change, but instead, I feel a shift occurring in my personal life and my business, and I want to make sure that everything I put out for you is actually in alignment with the work that I am doing.
If you’ve felt called to make a change, perhaps an intentional break will give you the space to devise a plan. Tune in to hear my thought process for making this decision for my business.
Different Ways to Invest as an Entrepreneur
Today’s episode is a high-level overview of four different ways to invest as an entrepreneur. We talk about direct investing, anonymous investing, venture capital investing, and non-financial investing in the form of mentoring other business owners. We also discuss a few of the platforms and organizations that help make it easier for you to invest in whatever way best suits you. Tune in today to hear how you can use your money and your knowledge to make a positive contribution to your local economy!
The Future of Black Wealth with De’Von Truvel
Projections are made all the time regarding our financial future. Systems are analyzing the data of where we are right now to predict our future. In today’s conversation, I am joined by De’Von Truvel, creator of the game Play Black Wall Street. We talk about the future of Black wealth in America and why it is up to us to change the narrative of what is spoken over our lives.
This was an especially inspiring and emotional conversation as we both recently returned from a trip to Ghana. You’ll hear how we both were affected by the experience and how we were both empowered to learn the true beginning of Black history and the resilient nature of our culture.
In this episode, you’ll also hear how De’Von first developed the concept for his game and how it became an entire business over time. He shares excellent lessons on overcoming perfectionism, creating an MVP (Minimum Viable Product), and what it was like to work with business investors and advisors who don’t fully understand your project.
De’Von has a big vision for his company, and his game, Play Black Wall Street, is only one piece of the puzzle. The future holds a multi-layered approach to educating and entertaining folks about Black history, and I’m excited to hear about what’s to come.
Going, Going, Back, Back to Ghana, Ghana
[Trigger Warning: Episode contains details about the slave trade]
Do you know your family origin story? After my recent trip to Ghana, the home of my ancestors, I can speak from personal experience when I say there is so much power in understanding your roots.
I’ve always felt a bit like an adopted child in America; not fully American, but not entirely African, either. Going to Ghana and spending time at the sites where, for hundreds of years, my ancestors were held captive and sold as enslaved people gave me a deeper understanding of the trauma that they went through and how much of a miracle it is that I get to live the life I do.
It also helped me see that my family's origin story is not all about suffering, and there is so much more to African history than the slave trade. We’ve come a long way, but we still have a long way to go.
I hope you enjoy this deeply personal episode and that it encourages you to look into the origin story of your own family.
Singleness is an Entrepreneurial Super Power
This week, we are talking about recognizing the superpower that singleness can be while building your business. If you’re single and you’re not sure if you should be focusing your energy on looking for a partner or growing your business, in this episode, we break down why making the most of the season you’re in is essential.
From having the freedom to invest your money and your time the way you want to allowing yourself to be indecisive and making room for failure, this episode will help you recognize and maximize the benefits of being single as an entrepreneur.
The 4 Seasons of Business Growth
There are seasons for everything, even business. Today we look at the evolution of business in four different seasons and what it looks like for entrepreneurs to plant, cultivate, harvest, and rest in their business.
In the planting season, we look at what it means to put your seeds of ideas in the ground and create the foundation for your business. We then move into cultivation and discuss what it means to nurture the relationships we’ve built and the audience we’re gathering. Next, we move into the third season, which is harvesting. When you have planted and nurtured the seeds of your business, you will then be able to harvest the fruit of your labor. That means that you're going to have clients, you might get brand partnerships, you might be asked to do a keynote speech, or you might be asked to collaborate. All those things are coming because you planted and cultivated the seeds for your business and focused on growing them.
In this episode, we also talk about the importance of having a season of rest and how this fits into our seasons of business. We often forget to rest before we plant new seeds, which can lead to stress and overwhelm. Instead, I encourage you to intentionally build in time for rest into your seasons of business.
Real advice and real solutions
Great podcast for entrepreneurs and even for people who want to learn about mindset strategies. Got a side hustle? Want to start a business? Have a business? All of these shows have nuggets of info that can help anyone on their journey. The insight is thoughtful and it’s obvious Asha loves to reach and encourage her listeners
Your go-to podcast as a small biz entrepreneur!
I’m a part of the Transcend community and so appreciate the wisdom and practical application that Asha drops on every episode! These are quick hits that are musts to think about when starting your own small business! Make sure you subscribe and take a listen.
Yes! Yes! And Yes!
I am so excited for this podcast! I joined the Transcend Community a few months ago and have been getting so much out of it. It has been full of great content and really wonderful people doing the dang thing!