The Profitable Accountant Podcast

Reza Hooda
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The Profitable Accountant Podcast

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

  1. 5 DAYS AGO

    #185 My Advice To A Top 10 Firm

    In this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face. I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding them back. For firms like yours, this is a reminder of the advantage you have in being nimble and adaptable. I also walk you through a busy week at my practice, from leading an important strategy meeting with my “generals” (my key managers) to taking back the reins on sales calls. You’ll hear how I coach my team to improve their sales skills using real call recordings and scripts, as well as the ways we use our content to pre-qualify leads, making our sales process more effective. We’ll dig into why I believe in creating a culture of appreciation, how I communicate my vision to my team, and why I’m committed to maintaining a flexible, supportive work environment. Tune in to learn: The inside story of my meeting with a top 10 firm and what we discussed My method for coaching my team on sales and conversion skills The importance of aligning your team with your vision and values Why value-based pricing is the future and how to apply it to grow profits This episode is packed with strategies you can use to lead your team, elevate your sales approach, and get paid fairly for the value you bring. Dive in, and as always, let me know what you think—I’d love to hear from you! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    33 min

  2. NOV 9

    #184 When And How Do We Charge For Ad Hoc Advice?

    In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free. I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuable insights while making sure you’re compensated when it’s time to take action. We’ll cover real-world examples, like turning those quick tax-saving tips into paid services. Instead of throwing out advice in a meeting and hoping clients see the value, I show you how to position your expertise so that when they want results, they’re ready to pay for it. You’ll learn the art of communicating value upfront so that clients don’t see you as a “free advice hotline.” We’ll also explore how to create a structure around advice-based services, including simple ways to package these as part of your monthly fees, so clients know access to your brainpower is baked into their investment with you. If you’re ready to stop giving away your expertise for free and start charging for every bit of value you bring to the table, this episode is for you! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    29 min

  3. NOV 2

    #183 How To Get More And Better Quality Referrals

    In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England. I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more immediate introductions. Plus, I’m exploring how building a niche can naturally attract more of your ideal clients, creating partnerships that keep referrals coming in without relying on constant posting or networking. If you’re curious about setting up an effortless referral system and becoming the go-to expert in your field, tune in to learn the exact steps I’m using to make it happen! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    21 min

  4. OCT 26

    #182 My Week In Dubai Creating Content

    This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting. I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business in Dubai. I’m going deeper into serving content creators and influencers, helping them navigate the move to tax-free destinations like Dubai. With a niche focus, I’m building authority that generates leads on autopilot, instead of relying solely on social media posts. I even took a quick trip to Oman to explore potential opportunities and meet contacts, making this week all about growth and valuable connections. Curious about creating strategic, long-lasting content and attracting ideal clients without chasing referrals or daily posts? Tune in to this episode to learn more! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    21 min

  5. OCT 19

    #181 What content should I produce to win clients?

    This week, I’ve been all about growth and content creation strategies for accounting firm owners. I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works. I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m building evergreen content—blogs, YouTube videos—that answers key questions for my audience and keeps driving leads. It’s all about creating valuable content that ranks on Google and works for you long-term, unlike fleeting social media posts. Now, I’m heading to Dubai to film more interviews and content around the biggest questions clients ask about living and doing business in Dubai. Want to know how to build lasting content, attract high-value clients, and scale your firm without the grind? Tune in to this episode to find out! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    22 min

  6. OCT 12

    #180 What I Learned From A $25,000 Mastermind

    I recently joined a high-level mastermind that’s completely changed the game for me. In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth. I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it. It’s all about finding shortcuts, investing in yourself, and working smarter, not harder. Curious how I’m doing it? Listen to this episode to find out! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    19 min

  7. OCT 5

    #179 How I Built A 7 Figure Accounting Firm And Spend Less Than 5 Hours A Week Running It

    I left PwC in January 2008 to buy a small accounting firm. Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression. People thought I was crazy. But what’s even crazier? How I ran that business in the first 5 years! I made every mistake possible. No one teaches you how to price, win work, or manage a team in accountancy training. I was working crazy hours, undercutting to win clients, and micromanaging everything. It took a chance webinar in 2014 to completely change my business. I scaled to £1 million and finally got out of the day-to-day grind. Hear the full story in this 60-minute interview with my star student, Tej Gill. It’s all on my YouTube channel. Check it out👇 ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    59 min

  8. SEP 28

    #178 How THIS Accountant Doubled Turnover To £1.3 Million In Just 2.5 Years

    I recently sat down with a brilliant accounting firm owner who's absolutely smashing it. In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right? He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value. This savvy owner's stepped away from the daily grind and is now focusing on working ON the business. He's invested in himself, found shortcuts to growth, and even managed to cut down his hours. Talk about working smarter, not harder! But wait, there's more! He's positioned himself as an expert, which led to him being featured in The Times. Fancy that! Want to know who this superstar is? It's none other than my star student, Tej Gill. You've got to hear his story - it's proper inspiring stuff. Listen in to this episode and you'll get the full scoop on how Tej's transformed his business and pick up some top tips for your own accounting practice.    ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW!  For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 To find out more about today's sponsors Apron click here: https://eu1.hubs.ly/H0c5wzF0

    1h 1m
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About

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

Information

  • Creator
    Reza Hooda
  • Years Active
    2020 - 2024
  • Episodes
    184
  • Rating
    Clean
  • Copyright
    © 2022 Transform your Profits: the podcast for accountants who want to build a more profitable, successful and impactful accounting firm.
  • Show Website
    The Profitable Accountant Podcast

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