The Value Pricing Podcast

Mark Wickersham

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

  1. Referrals Made Easy for Bookkeepers and Accountants with ChatGPT

    10/27/2025

    Referrals Made Easy for Bookkeepers and Accountants with ChatGPT

    What if you could turn referrals into a predictable, repeatable system instead of relying on luck?   In this episode, we explore how to win more high-quality clients through smart, structured referral marketing.   Discover the best times to ask for referrals — and how to make it effortless for clients to say yes.   We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it.   Plus, learn how ChatGPT can help you craft powerful referral emails, forms, and scripts that actually work.   Imagine having happy clients who send you more happy clients — all while saving you time and energy.   Tune in now and find out how to make referrals easy, enjoyable, and part of your everyday system.   The latest episode of the Value Pricing Podcast is now available: Referrals Made Easy for Bookkeepers and Accountants with ChatGPT   In today's episode you will learn:   How to build simple systems that generate consistent referrals.The best times to ask clients for introductions.Ways to make your service truly worth referring.How to collect powerful feedback and success stories.Smart ways to use ChatGPT to automate referral requests.Tips to make asking for referrals natural, not awkward.  Don’t miss out on this episode packed with practical strategies, real examples, and AI-powered tips to help you attract more dream clients through effortless referrals.   Listen now!

    30 min

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About

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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