A Banking & Fintech PR Perspective: People & Communication Make the Bank Go Round

Scott Mills, the President of the highly renowned William Mills Agency, stands at the helm of one of the most prominent public relations and marketing firms specializing in the financial services industry. Recently, Scott engaged in a conversation with Brian Love, Head of Banking & Fintech at Travillian, shedding light on how reputational risk is alive and well, as evidenced from bank failures earlier this year. As the landscape of the banking sector evolves, it becomes increasingly crucial for banks to proactively address potential crises and prioritize the cultivation of unwavering loyalty among their customers in times when confidence begins to falter.