Trial Lawyer Prep

Elizabeth Larrick | Trial Consultant
  • 4.9 (28)
  • EDUCATION
  • UPDATED BIWEEKLY
Trial Lawyer Prep

What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.

  1. JAN 15

    What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]

    Join Elizabeth Larrick as she shares insights on developing trial strategies that resonate with juries. This episode is designed for trial lawyers seeking to enhance their courtroom success by focusing on a comprehensive strategy rather than just meeting deadlines or relying on emotional narratives. Elizabeth delves into the importance of using focus groups to anticipate jury reactions and prepare multiple contingency plans for trial preparation. Gain tips on crafting compelling narratives, prioritizing crucial information, and employing strategic questioning. Learn how to sequence witnesses and evidence to streamline your courtroom presentation. Elizabeth emphasizes the significance of flexibility in your plans to handle unexpected challenges.  In this episode, you will hear: Understanding trial strategy beyond deadlines and persuasive elements Importance of a cohesive, big-picture plan considering the jury's perspective Utilizing focus groups to predict jury reactions and develop contingency plans Crafting memorable and clear narratives through effective communication  Strategic sequencing of witnesses and evidence to streamline presentations Simplifying and prioritizing information for impactful trial presentations Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to join the Trial Lawyer Prep Newsletter and receive monthly emails with additional help for your cases? Click here to complete the form. Be sure to check out the Michelle Gessner episodes to hear about her trial strategy formulated from the focus groups. Episode 128 Episode 129 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    16 min

  2. JAN 1

    Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]

    In this episode of Trial Lawyer Prep, Elizabeth Larrick discusses the importance of immediate and thorough reflection on focus group feedback for trial lawyers. She emphasizes early recording of impressions, detailed review within seven days, and actionable steps to improve trial strategies. Elizabeth shares her methods for compiling and analyzing data to ensure focus group insights are effectively utilized in courtroom preparations.   00:00 Introduction to Trial Lawyer Prep 00:40 Welcome and Episode Overview 00:53 The Importance of Reflection in Jury Research 02:39 Immediate Reflection After Focus Groups 06:28 Seven-Day Reflection and Analysis 10:03 Implementing Feedback and Next Steps 16:08 Conclusion and Additional Resources   Want to join the Trial Lawyer Newsletter to receive a monthly email with more tips, strategies and information on being a better trial lawyer? Go here: https://larricklawfirm.com/connect/

    17 min

  3. 12/18/2024

    How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]

    In this episode of Trial Lawyer Prep, we delve into the role that focus groups can play in legal trials. This episode explores whether focus groups are worth the investment, as we continue our conversation with Michelle Gessner. Through a case study involving Wells Fargo, Michelle shares her experience in utilizing focus groups to anticipate juror reactions and refine legal strategies, ultimately providing an edge in the courtroom. This episode underscores the financial considerations and potential rewards of employing focus groups, highlighting how they can reveal juror perceptions and help counteract defense tactics. Moreover, the episode sheds light on the applications of focus groups in trial preparation, particularly in determining the order of witnesses and enhancing witness preparation. Michelle emphasizes the importance of using focus groups to establish a sequence for presenting evidence, which can significantly influence juror understanding and case outcomes. The discussion also highlights the value of having an external perspective during witness prep to identify potential communication breakdowns. With these insights, trial lawyers can enhance their strategies and increase their chances of achieving favorable outcomes in court. Listeners are encouraged to stay informed by joining the Trial Lawyer Prep newsletter and leveraging the expertise shared in this episode to elevate their trial game. In this episode, you will hear: Strategic witness preparation and sequencing based on focus group feedback Managing financial risks versus benefits of focus group insights Role of focus groups in shaping depositions, summary judgment briefs, and evidence presentation Techniques for refining opening statements and trial strategies with focus group feedback Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.   Supporting Resources: If you have more questions or have an employment matter to talk with Michelle about, please contact her at: Michelle@mgessnerlaw.com To learn more about Michelle, please visit her website: Gessner Law PLLC Don’t want to miss an episode of the podcast? Join the Trial Lawyer Prep Newsletter to get an email straight to your inbox with episodes and resources for witness prep, trial strategy and focus groups. Use this link: https://larricklawfirm.com/connect/ Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    24 min

  4. 12/04/2024

    How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]

    Join us as we delve into the remarkable $22 million verdict achieved by trial lawyer Michelle Gessner against Wells Fargo. Michelle shares her strategic approach to a high-stakes case involving the wrongful termination of a Wells Fargo employee who requested a work-from-home accommodation under the ADA. This episode is packed with insights for trial lawyers, highlighting the value of focus groups in shaping trial strategy and boosting confidence. Discover how focus groups can refine your opening statements and jury selection, even when limited to a 20-minute voir dire. Michelle also discusses the challenges of maintaining focus group confidentiality when faced with aggressive tactics from opposing counsel. Gain valuable knowledge on navigating complex litigation and learn how meticulous preparation can make a significant difference in your courtroom success. In this episode, you will hear: Lessons learned from Michelle Gessner's landmark $22 million verdict against Wells Fargo. Leveraging focus groups to build confidence in trial strategies and understand juror perceptions. Utilizing focus groups to refine opening statements and determine the most impactful evidence presentation. Strategies for effective jury selection with limited voir dire time, emphasizing swift decision-making. Protecting focus group footage from opposing counsel's access attempts and maintaining its confidentiality. Handling aggressive legal tactics from opponents, including motions to access attorney work product. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about Michelle Gessner at: https://www.mgessnerlaw.com/michelle-gessner/#gref You can reach out to Michelle Gessner via email: michelle@mgessnerlaw.com To join the Trial Lawyer Prep Newsletter please visit: www.larricklawfirm.com/connect Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    36 min

  5. 11/20/2024

    How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]

    Join Elizabeth Larrick as she explores the decision-making process of whether to settle a case or proceed to a jury trial. This episode provides trial lawyers with actionable insights into evaluating jury trials by examining recent verdicts and settlements and leveraging the experience of attorneys familiar with key players in the case. Elizabeth shares how focus groups composed of non-lawyers can offer valuable perspectives, helping to understand jurors' mindsets. Look into trial preparation and risk assessment, focusing on the importance of evaluating evidence from a juror's viewpoint. Elizabeth discusses the strategic use of focus groups in refining opening statements and provides a comprehensive view of weighing the risks and rewards of settling versus going to trial.  In this episode, you will hear: Decision-making between settling a case and going to a jury trial Importance of researching recent verdicts, settlements, and consulting experienced attorneys. Utilizing focus groups to understand jurors' perspectives and attitudes. Trial preparation, risk assessment, and evaluating evidence from a juror's viewpoint. Assessing trial costs, time commitments, and potential outcomes to guide clients effectively. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn to set-up your own virtual focus groups? Join my Trial Lawyer Prep Newsletter to learn about when my DIY course opens again and gain helpful trial tips & insight each month, go to www.larricklawfirm.com/connect to sign up. Related episodes on trial preparation: Ep 122 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    20 min

  6. 11/06/2024

    How to Create Your Own Virtual System for Jury Research [Ep126]

    Join Elizabeth Larrick as she explores the transformative power of virtual focus groups for trial lawyers. In this episode, Elizabeth discusses her course, "DIY Virtual Focus Groups for Beginners," designed to equip trial lawyers with the skills to run their own focus groups. Elizabeth shares her experience of how these methods have enhanced her practice by providing crucial jury insights and improving case decisions. The course offers practical tools, including recorded Zoom sessions, a detailed workbook, and a supportive community, addressing common challenges like recruitment, presentation, and moderation. Elizabeth emphasizes the importance of integrating feedback into legal case preparations, aiming for clarity and simplicity in jury communication. Discover how running your own focus groups can refine your presentation strategies, connect more effectively with juries and clients, and enhance your overall courtroom success.  In this episode, you will hear: Introduction to DIY Virtual Focus Groups for trial lawyers Strategies for recruitment, presentation, and moderation in focus groups Importance of integrating feedback for effective jury communication Benefits of running personal focus groups for case preparation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Access to the on-demand course Do-It-Yourself Virtual Focus Groups is CLOSED. However, you can join the Trial Lawyer Prep Newsletter today and get the latest updates on when Elizabeth will open the course again: www.larricklawfirm.com/connect To hear other episodes about running your own virtual focus groups check out: DIY Focus Groups with Clint Shumacher [Ep 83] Setting Up Your Focus Group System [Ep 81] Focus Group Recruiting [Ep 80] DIY Virtual Jury Research Part 1 [Ep 19] DIY Virtual Jury Research Part 2 [Ep 20] Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    13 min

  7. 10/23/2024

    Mock Jury isn’t the ONLY Way to do Your Trial Preparation [Ep125]

    In this episode, Elizabeth explores innovative and cost-effective strategies for trial preparation that go beyond traditional mock juries. Designed with solo practitioners and small law firms in mind, this episode examines techniques like focus groups that can provide valuable insights without the high costs. Learn how attorneys like Ryan Squires and Peter Levine successfully used virtual focus groups to refine their trial strategies, leading to significant verdicts and settlements. Gain actionable tips to enhance your courtroom skills and connect more effectively with juries.  In this episode, you will hear: Exploring cost-effective alternatives to mock juries for trial preparation Benefits and insights of using focus groups, both in-person and virtual Overcoming traditional trial prep challenges for solo practitioners and small firms Practical tips for conducting short, targeted focus groups Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to get in-depth insight straight to your inbox? Join the Trial Lawyer Prep Newsletter at www.larricklawfirm.com/connect to get a specially crafted email once a month from Elizabeth that gives lawyers extra resources, tips and information on preparing the best case. Here are the episodes mentioned by Elizabeth: Ep 35 Ryan Squires and his Record Setting $40 million verdict Ep 19 DIY Virtual Jury Research Part 1 Ep 20 DIY Virtual Jury Research Part 2 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    19 min

  8. 10/09/2024

    The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]

    Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also encouraged to join her email list for exclusive access to her courses and resources.   00:00 Introduction to Trial Lawyer Prep 00:49 Starting with Virtual Jury Research 01:52 Understanding Virtual Focus Groups 03:03 Creating Effective Opening Statements 06:40 Gathering Feedback and Improving 09:53 Success Stories and Practical Tips 12:38 Conclusion and Next Steps Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join my TLP email list to gain exclusive access to the DIY Virtual Focus Group course and Bonus material: www.larricklawfirm.com/connect Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

    14 min
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4.9
out of 5
28 Ratings

About

What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.

Information

  • Creator
    Elizabeth Larrick | Trial Consultant
  • Years Active
    2021 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Larrick Law Firm 2021
  • Show Website
    Trial Lawyer Prep

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