Trial Lawyer Prep Elizabeth Larrick

Ever wondered how clear video evidence could still lead to a contentious court battle? Join us as we speak with John Prudhomme from CPM Injury Lawyers about a gripping case involving a fuel tanker rear-ending a dump truck on I-35. Despite undeniable footage and an outright admission from the tanker driver, the defense stood firm with no settlement offers. Find out how a virtual focus group became a game-changer in predicting jury perceptions and why the trial venue added layers of complexity to an already dramatic case.
John also shares insights from a case involving a veteran client whose trial took an unexpected turn. We discuss how the jury's interest veered from medical details to family dynamics, revealing the nuanced way personal stories can sway verdicts. With veterans on the jury panel and collateral source issues lurking in the background, emphasizing the family impact became crucial. Tune in to hear how highway speed regulations and surveillance footage reshaped the narrative and influenced the jury’s decisions.
We also get into the nitty-gritty of trial strategies and financial considerations. From life care plans to the client's lifestyle choices, find out how these elements played a crucial role in the jury’s perception. John emphasizes the unpredictable nature of trials, the importance of expert testimonies, and the critical role of pre-trial preparations. This episode is a goldmine of insights for any trial lawyer seeking to refine their skills and connect more effectively with juries
In this episode, you will hear:
Case study: fuel tanker rear-ending a dump truck on I-35.
Utilizing virtual focus groups to understand jury perceptions and defense strategies
Adjusting trial tactics based on real-time feedback
Challenges of dealing with surveillance evidence and unexpected jury reactions
The critical role of life care plans and financial implications in influencing jury decisions
Importance of pre-trial preparations and adapting to unpredictable trial elements
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Supporting Resources:
Would you like to talk to John Prudhomme about his experience? Questions about his trial?
You can reach out to John by email: jprudhomme@caglefirm.com 
Learn more about John’s practice here: https://www.caglefirm.com/ 
If you are interested in working with me on a focus group, please book a free call using this link: www.calendly.com/elizabethlarrick
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

What if rethinking your approach to trial preparation could transform your outcomes in court? Join us as we uncover the journey of Keif Storrar, a partner at Doubek, Pyfer & Storrar, who revolutionized his firm's use of focus groups after attending Don Keenan's Edge Colleges in 2018. Keif walks us through the shift from using focus groups sporadically for catastrophic injury cases to a more systematic and frequent application. Learn how his firm navigated the transition to virtual formats during the pandemic, the logistics of consistent implementation, and the intriguing possibility of creating a dedicated business entity for managing focus groups. 
Keif also shares invaluable strategies on leveraging focus groups for witness credibility, case development, and testing deposition clips. This episode dives into the evolving landscape of online survey focus groups, offering a wider audience perspective on damages, and the critical importance of honing case themes early. We tackle the nuts and bolts of running virtual focus groups, emphasizing effective recruitment and fraud prevention. If you’re looking to refine your approach or start fresh with focus groups, we provide practical tips and strategies to streamline the implementation process. 
In this episode, you will hear:
The logistics and benefits of implementing focus groups regularly
Evaluating witness credibility and shaping case development
The advantages of using focus groups to test deposition clips
Virtual focus group recruitment strategies
The differences between virtual and in-person recruitment
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Would you like to talk to Keif about his focus group experience? Have a case in Montana?
You can contact Keif by email: keif@lawyerinmontana.com 
Website: https://lawyerinmontana.com/keif-storrar/ 
Are you interested in taking my online course: Virtual Focus Group Foundations Workshop?
Please register for my email list and you will receive the announcement when the course is offered again.
Register here: https://larricklawfirm.com/connect/
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Can you really trust your instincts when it comes to trial preparation? In this episode, we uncover the hidden pitfalls of overestimating evidence clarity and the transformative power of focus groups. Drawing from extensive experience with over a thousand focus groups, we reveal why lawyer assumptions often miss the mark and how understanding the jury's perspective can be a game-changer in the courtroom.
Learn practical examples of cases where the evidence seemed crystal clear but proved to be surprisingly ambiguous. We'll also discuss the importance of not relying solely on recent jury verdicts or seasoned instincts and explore how focus groups can offer invaluable insights into how jurors interpret evidence. Don't miss this essential guide for trial lawyers aiming to refine their courtroom strategy and build stronger connections with juries.
In this episode, you will hear:
Why you shouldn’t base your assumptions solely on experience or recent jury verdicts
Video evidence revealing driver's responsibility
Challenges with video evidence in court
Avoiding communication mistakes in legal strategy
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Want to learn more inside tips and tricks for jury research and focus groups?
Sign up for Elizabeth’s monthly email list by visiting: www.larricklawfirm.com/connect
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
 

Can a one-hour virtual focus group transform your trial preparation? In this episode of Trial Lawyer Prep, we uncover the groundbreaking benefits of incorporating virtual focus groups into your litigation strategy. By pinpointing what juries truly want to know from the outset, you can streamline your discovery and deposition processes, ultimately saving time and resources. Whether you're navigating personal injury, employment law, or criminal defense, learn how this innovative approach to case preparation can align your strategy with jury expectations, enhancing your courtroom success.
Join us as we break down the strategic advantages for different types of cases, from car crashes to medical malpractice. We also dive into the intricacies of using virtual focus groups to identify key testimony areas, sift through complex violations, and prioritize the most impactful issues. Plus, learn follow-up instructions to ensure you maximize the effectiveness of these sessions and be ready to revolutionize your litigation practice. 
In this episode, you will hear:
The benefits of using virtual focus groups to refine case strategies Understanding key issues in car crash, trucking, and medical malpractice cases Efficient case preparation through third-party opinions We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Want to learn more inside tips and tricks for jury research and focus groups?
Sign up for Elizabeth’s monthly email list by visiting: www.larricklawfirm.com/connect 
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Have you ever stepped into a focus group with the battle-ready mindset of a courtroom lawyer, only to realize it's like bringing a sword to a tea party? Joins us to untangle the art of moderation, guiding attorneys through the key mindset shifts that can transform focus group feedback into pure gold for trial prep. 
Understand the nuanced dance between asking questions and listening intently – emphasizing the power of neutrality and curiosity to coax out the raw, genuine insights that are so crucial to understanding how a jury might think. From a checklist that strips away legal jargon and biases, to the delicate skill of presenting cases in everyday language, this episode is a masterclass in the subtleties of legal research. 
Whether you're seasoned in the world of focus groups or stepping into this space for the first time, this conversation is a vital tool for any attorney looking to connect more deeply with clients and juries. Tune in and learn how to steer clear of confrontational instincts that can muddy the waters of valuable feedback, and how to lay the groundwork for focus groups that truly inform and enhance your trial strategies.
In this episode, you will hear:
The need for lawyers to shift mindset to a neutral focus group moderator
Techniques for bias-free legal focus group research
Mock juries vs. focus groups in trial prep
Using neutral language and open-ended questions for authentic feedback
A detailed checklist for attorneys to organize and guide focus groups
The value of focus groups in enhancing cases by understanding jury perspectives
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Want to learn more inside tips and tricks for jury research and focus groups?
Sign up for Elizabeth’s monthly email list by visiting: www.larricklawfirm.com/connect
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Learn how to revolutionize your trial strategy with the wisdom of Tulsa attorney Ashley Leavitt. Ashley joins me in this episode to discuss virtual focus groups, which are shaping the way lawyers prepare for trial. Our conversation explores the nuanced ways in which these online platforms are not just convenient but also powerful tools for eliciting unguarded insights from participants. 
We talk candidly about the edge virtual groups give – from capturing subtle emotional cues to the ability to analyze reactions and discussions at leisure – ensuring no vital piece of feedback is overlooked. Ashley and I traverse the landscape of legal preparation, sharing personal stories of how virtual focus groups have helped refine court room approach. From the challenge of simplifying complex information to the strategic selection of evidence and the artful use of visuals, we dissect the elements that can make or break a case in the eyes of a jury. We delve into the psychology behind certain words and the unexpected power they wield, revealing how even the title "engineer" can sway perceptions. 
This episode is an essential listen for those eager to adapt and thrive in the ever-evolving arena of trial law. Join us for a session brimming with strategic insights and heartfelt revelations that promise to enhance not only your legal prowess but also your client relationships.
In this episode, you will hear:
Comparing virtual and in-person focus groups' benefits
Simplifying complex data and strategic evidence selection for juries
Impact of terminology and visuals on jury perceptions
Case study: roof damage claims and virtual focus groups
Managing client expectations using focus group feedback
Enhancing legal approach and client relations via online jury analysis
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
To learn more about Ashley Leavitt please visit: https://www.kollertriallaw.com/
If you need to reach Ashley for help with a first part insurance claim in Oklahoma, please email her directly at: Ashley@kollertriallaw.com  
Want to learn more inside tips and tricks for focus groups? Sign up for Elizabeth’s monthly email list by visiting: www.larricklawfirm.com/connect
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.