LinkedIn Ads Radio

Anthony Blatner, Popcast Studio
  • 5,0 (3)
  • MARKETING
  • SEMANAL
LinkedIn Ads Radio

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

  1. 23 DE OUT.

    Showtime! LinkedIn Video Ads Best Practices

    ✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads. 📝Special Episode Links: Video Ad on LinkedInBest Practices for Video AdsRetargeting for LinkedIn AdsLinkedIn’s Dwell TimeDescript: Video EditorCanvaWe are Hiring! Be part of Speedwork 🔑 Key Takeaways: Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.Explore the common video ad pitfalls, functionality, and user experience. 🕒 Timestamps: 1:01 - New Companies Tab in LinkedIn Campaign Manager  2:46 - Retarget by Conversions API Data 3:35 - Video Prioritization on LinkedIn 5:05 - When Does Video Ad Work Best 7:41 - Common Video Ad Pitfalls 10:29 - Top 3 Uses of Video Ad 14:43 - Technical Components of Video Ad on LinkedIn 15:58 - Pros and Cons of Video Ad on Mobile & Desktop 17:46 - Video Duration and File Size Limits 20:56 - Chargeable Clicks on Video Ad 21:54 - Personalized the Video Ad with a Thumbnail & Captions 24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping 25:56 - Creative Strategy on Video Ad 27:27 - Great Video Ad Ideas 29:20 - Video Editor for Non-Video Editor 30:00 - Measurement Analysis and Optimization 32:43 - Episode Recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    36min

  2. 5 DE SET.

    All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn

    ✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth. 📝Special Episode Links: LinkedIn Text AdsLinkedIn Spotlight AdsLinkedIn Followers AdsLinkedIn Marketing Lab CertificationLinkedIn Certified Marketing Insider ExpertsLinkedIn LinkedIn Audience Network (LAN) 🔑 Key Takeaways: Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact. 🕒 Timestamps: 0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads” 0:37 - What’s New on the LinkedIn platform 1:38 - LinkedIn Beta Testing LAN-only campaigns 2:51 - Additional thought leader ad metrics 3:14 - Introduction to Text and Dynamic Ads 4:09 - Text ads components 4:41 - Spotlight or Dynamic ads components  8:34 - 2 subtype of Dynamic ads 10:40 - Pros of Using Text and Dynamic Ads 14:55 - Cons of Using Text and Dynamic Ads 17:48 - Tips and Best Practices for Text and Dynamic Ads 22:12 - Wishes for LinkedIn Ads enhancements ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    24min

  3. 29 DE AGO.

    The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads

    ✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools. 📝Special Episode Links: Liz Gentile on LinkedInJoanne Lee on LinkedInLinkedIn Revenue Attribution ReportCRM data handling and protection in the Revenue Attribution Report 🔑 Key Takeaways: Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes. 🕒 Timestamps: 0:26 - Liz & Joanne's roles at LinkedIn 2:16 - The Challenges in B2B Revenue Attribution 5:35 - LinkedIn Revenue Attribution Report (RAR)  7:59 - Benefits of the RAR for Business and Marketers 9:13 - Detailed overview: How RAR works and its key metrics 14:36 - The simplicity of the RAR dashboard 18:13 - Secure way of setting up the Revenue Attribution Report 22:01 - 2 key things to ensure an accurate and useful report 26:45 - Lookback window on calculating metrics 28:49 - Case Study: Enterprise B2B SaaS Success Story 33:27 - What's next for LinkedIn's Revenue Attribution Report 36:01 - Granular campaign-level reporting for better insights to enable optimization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    41min

  4. 25 DE JUL.

    Mastering LinkedIn Sponsored Message Ads & Conversation Ads

    ✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively. 📝Special Episode Links: Sponsored Messaging AdAnthony Blatner on Linkedin: The new Average Dwell Time metric is out 🔑 Key Takeaways: LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.LinkedIn campaigns will soon optimize for qualified leads rather than all leads.Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly. 🕒 Timestamps: 0:10 - Introduction to Messaging Ads 0:45 - LinkedIn's new metric "Dwell time" 2:52 - Optimizing for qualified leads 4:53 - Overview of Sponsored Messaging and Conversation Ads  6:13 - Difference between Sponsored Messaging ad and other ad format 7:51 - Objectives and how Sponsored Messaging Ads works 9:42 - Components of Sponsored Messaging Ads 14:15 - Key features of using message ads 17:14 - Frequency caps for Messaging Ads 18:49 - Writing an effective Message Ad  22:20 - Best practices in running a Message Ad  24:52 - Real-life examples of Sponsored Messaging Ads Usage 27:34 - Sponsored Messaging Ads recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    29min

  5. 13 DE JUN.

    Mastering ABM Marketing with LinkedIn Ads

    ✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns. 📝Special Episode Links: ApolloSnov.io6 SenseHubSpotEpisode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AIEpisode Suggestion: Triple Threat Document Ads 🔑 Key Takeaways: ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.Best practices for ABM involve personalized marketing efforts tailored to target accounts. 🕒 Timestamps: 0:40 - B2B marketing current events and LinkedIn news 2:22 - The sunset of lookalikes and rise of predictive audiences 4:57 - Sales audiences for campaign manager & document ads 6:22 - Understanding  and defining Account Based Marketing (ABM) 9:57 - Ways to use ABM list: Setting a target accounts list 10:48 - Ways to use ABM list: Funnel stages list 12:37 - Ways to use ABM list: Exclusion lists 15:57 - Reporting and Tracking Progress on ABM campaigns 18:03 - Case Studies and Practical Implementation 20:12 - Platforms for Building ABM Lists 23:47 - Pitfalls to Avoid in ABM Marketing 25: 41- Recap and Upcoming Episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    28min

  6. 6 DE JUN.

    New Connected TV Ads (CTV) with Robert Yanik from LinkedIn

    ✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love. 📝Special Episode Links: Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute 🔑 Key Takeaways: LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.CTV allows LinkedIn to leverage its first-party data for precise targeting.LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features. 🕒 Timestamps: 0:45 - Robert Yonick career background and role at LinkedIn 3:35 - Overview on Connected TV (CTV) 4:31- Benefits of CTV ads for businesses in reaching their target audience  5:27 - Unique Elements of CTV Ads 7:25 - Differences between LinkedIn video ads and CTV ads 10:08 - NBC Universal Partnership and LinkedIn Premier 12:06 - Targeting setup, measurement and reporting on CTV ads 14:20 - CTV campaign setup walkthrough 15:48 - Managing placements and brand safety 17:09 - Tips for creating effective video ads 21:36 - Examples of effective B2B video ads 22:57 - Future developments and roadmap for LinkedIn CTV ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    24min

  7. 30 DE MAI.

    Goodbye Lookalikes, Hello Predictive Audiences powered by AI

    ✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool. 📝Special Episode Links: LinkedIn Predictive AudiencesHubSpot CAPI Integration 🔑 Key Takeaways: LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time. 🕒 Timestamps: 0:24 - LinkedIn's transition from lookalike audiences to predictive audiences 0:53 - New updates: Conversions API (CAPI) 2:47 - Difference between predictive audience and lookalike audiences 3:28 - Challenges of lookalikes on LinkedIn's B2B marketing 5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion 7:09 - Creating Predictive Audiences: Options and Recommendations 10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully 13:25 - Scenarios where predictive audiences may not be suitable 14:34 - Recap of predictive audience features and upcoming episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    16min

  8. 9 DE MAI.

    Dominate LinkedIn Organic Social with AI - with Luke Matthews

    ✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn. 📝Special Episode Links: Luke Matthews on LinkedInAI Writing Course by Luke Matthews (Available from May 14th, 2024)The Wizard of Odd MarketingAlex B Sheridan on LinkedIn 🔑 Key Takeaways: Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on building community and communicating with people at a scaleUnderstand the "Dark side of LinkedIn" and their pitfalls 🕒 Timestamps: 0:47 - Luke Matthews' background in social media and journey to LinkedIn 3:06 - Importance of personal branding and visual content on LinkedIn 5:16 - Write with AI, but don't lose your soul 9:40 - Investing in LinkedIn Organic Social 13:01 - LinkedIn organic social can provide value and connection 15:42 - Communicate with people at scale 16:51 - Organic attribution techniques 21:38 - Focus on community building in the first 3 months on socials 24:12 - How to get people engage in your posts 31:16 - The "Dark Side of LinkedIn"  37:47 - Writing with AI the right way 40:57 - Posting recommendations on socials 44:39 - Luke's course about Writing with AI 46:54 - Rapid fire questions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

    49min
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Sobre

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

Informações

  • Criado por
    Anthony Blatner, Popcast Studio
  • Anos de atividade
    2023 - 2024
  • Episódios
    27
  • Classificação
    Livre
  • Copyright
    © Copyright 2024 Anthony Blatner, Popcast Studio
  • Site do podcast
    LinkedIn Ads Radio

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