Trust is a Straight Line to Enablement | Chad Trabucco, Go1

“When something breaks at our house, we’re not going to read all about our furnace and how it exhausts and does all this stuff. I need to know the problem so I can fix it and move on.”

The same goes for Sales. The “bucket” of information, as our guest Chad Trabucco calls it, is noisy enough, so it’s the job of Enablement to cut down the noise and straight line a rep to finding what they need when they need it.

With over 10 years of experience in enablement, Chad has built and hired teams across the US, EMEA, and APAC at companies including Guru, Dixa, and LinkedIn. In his current role as Senior Director, Sales Enablement at Go1 he’s focused on making sure his reps have what they need when they need it via strategic development and implementation for the entire global Revenue organization.

In this Change Enablers episode, Chad sat down with Ken to talk about:
• How he’s effectively operationalized sales enablement at a global scale
• The small company learnings he’s applied in his role at a larger org
• Centering enablement efforts around empathy
• The slippery slope of losing what your reps really want
• Peer-to-peer learning vs. over-polished training
• Building confidence and creating trust with your sales reps
• How enablement leaders can get out of the way

Where to find Chad Trabucco:
• LinkedIn: https://www.linkedin.com/in/chadtrabucco/
• Go1: https://www.go1.com/

Where to find your host, Ken: 
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Twitter/X: https://twitter.com/bigredbabz
• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-community

Like what you heard? Subscribe, leave us a review, and let us know who in Operations, IT, and Enablement should be our next guest.