Trusted Authority - The Podcast Petra Zink

No matter if you’re starting or if you’re a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint has been a non-negotiable for a while but nowadays with the influx of emerging technologies like AI, we have to rethink what it takes to not only be found but stand out for all the right reasons and to the right people. In this conversation we are joined by Peter Curran, Co-founder and director at Digital Surfer and Ryan Chilton, SEO and Digtial marketing specialist to discuss how to build a brand that search engines love and how to adapt to the ever-changing digital environment. In this conversation we go deep and cover insights on building a strong digital presence, the importance of personal branding, and how to navigate the complexities of modern search engines. We'll discuss the impact of AI on search behavior, the role of social media in brand building, and the rising importance of platforms like TikTok and voice search. Plus, we'll delve into the significance of quality content and images in SEO, and how to stay adaptable in this fast-paced digital world.   (Co-Founder & Director of Digital Surfer) Peter is the Co-founder & Director of Digital Surfer, a Digital marketing agency that helps businesses level up through a range of digital marketing strategies. Peter coming from a legal background ventured into the Digital Marketing world over 12 years ago, Fast forward to now Peter and Wife Renee have grown Digital Surfer to over 7 figures a year with a team of 11.   While Peter is an avid Digital Marketer his role within Digital Surfer sees him leading our Business Development team. While BDM is Peter’s day job his real speciality comes when cooking the team’s monthly lunch on the BBQ.  (SEO & Digital Marketing Specialist at Digital Surfer) Ryan is a Senior SEO & Digital Marketing Specialist who works with some of Digital Surfer’s highest-profile clients across SEO, Paid Ads & Website Design. His strategies are behind some of Digital Surfer’s most prestigious awards including The Best SEO Campaign & The Best Local SEO Campaigns at the 2024 APAC Search Awards. Ryan’s extensive experience is backed by his education through his Bachelor's Degree majoring in Digital Marketing & eCommerce from Western Michigan University in the USA. Ryan is also the mastermind behind Digital Surfers' monthly internal training program which shows his dedication to always contributing to his team's growth. Check out their services and website:   ________________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

If you think content creation is just for influencers, this week’s episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profession but also  share my workflow to make content creation a seamless part of your routine rather than a separate task. Throughout my 8+ years of content creation, I've considered stopping the podcast more times than I can count, yet here we are—150+ episodes later. Creating content isn't just about building a following or boosting engagement; it's about establishing credibility, building relationships, and staying top of mind in your industry. One of the key motivators for me is personal development. Creating content forces you to articulate your thoughts and ideas clearly, helping you develop a deep understanding of complex concepts. It also sharpens your communication style and ensures your message resonates with different audiences across various platforms. Consistency is key. Regularly producing content refines your messaging, hones your delivery, and increases your comfort level in expressing yourself through writing, speaking, or visual media. Moreover, it invites feedback from your audience, providing invaluable insights for improving your communication style. Content creation also offers significant networking and relationship-building opportunities. By sharing valuable insights and expertise, you position yourself as a thought leader, leading to new opportunities, collaborations, and connections. Finding time for content creation can be challenging, especially when you're busy with your day job or running a business. That's why I want to share my workflow to make it a seamless part of your routine. From setting up systems to capture content ideas on the go to batch-creating content, my approach ensures efficiency and effectiveness. __________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Communication skills are rated as the most in-demand skills to navigate today’s and tomorrow’s complex business landscape. And it shouldn’t come as a surprise because when leaders and teams aren't communicating effectively, it becomes harder to get things done. Engagement and productivity decrease, change becomes harder to implement, and reputations are damaged as trust is lost. Add facing or managing a crisis, and we are talking about the next level of challenges. Many organisations struggle to successfully implement change, drive big projects, and navigate issues and crises because they lack specialist communication skills and resources. Good thing is that we are joined by someone who isn’t just specialised in effective communication but has now also published a book on ‘Change Isn’t Hard.’ is the Founder and CEO of Hey Mel! Communication & Training, a small agency with big energy based in Brisbane, Australia. An international speaker and workshop facilitator, Mel has shared her love of all things communication with people from all walks of life across the globe, from Bali to Toronto, Kuala Lumpur to Sydney! She is a self-described ‘serial ideator’, life-long learner, and creative thinker, who loves finding ways to ‘do comms differently’, and really put the audience at the heart of every communication experience. Mel is also a fitness fanatic and former gym owner - she’s taught group fitness classes for more than 10 years, and is also a qualified yoga teacher! Learn from Mel every week on her podcast, , and . Find out more at . Book: ______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

We're 150 episodes old or young - either way, it’s the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired change. In this special milestone episode, I’m taking a deep dive into the insights I’ve gained working with and interviewing inspiring thought leaders and trailblazers.    LESSON 1 - You Can’t Stop The Waves But You Can Learn To Surf LESSON 2 - The Power of Making Hard Choices for Future Success LESSON 3 Power Of Being An Original And Innovate To Create An Economy Of One LESSON 4 - Communication To Build Connections And With That, Competitive Edge LESSON 5 - Your Best Thinking Yesterday Quickly Becomes Your Biggest Baggage Tomorrow  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let’s be honest—we are literally just at the beginning of what’s possible. But that’s the question: How can we, as individuals, leaders, and businesses, prepare for this next economy in terms of leveraging emerging technology to our advantage and upskilling effectively? This is what we discuss with today’s guest— , Professor and Chair in Digital Economy at QUT Business School, listed among the Top 100 Global Thought Leaders in AI by thinkers360, and recently launched his book "The Economy of Algorithms." With an impressive career that spans global innovation teams in Silicon Valley, research management at SAP's Machine Learning lab in Singapore, and fellowships at Microsoft Research Asia, Marek brings a wealth of knowledge and experience to our discussion today.   In this episode, we cover a lot, including: → The role of digital minions in reshaping industries → The significant economic changes driven by AI → How businesses can leverage AI to gain a competitive edge → The impact of AI on the workforce → The ethical considerations around AI deployment → The future trends we can anticipate in this rapidly evolving landscape   Connect with Marek: LinkedIn:   Substack Newsletter: Book: ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you’re not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint on how to make your next shoot a success and turn the images into long-lasting assets. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at