Turning Organic Social Media into Sales | N'Yaisha Aziz of Uber

In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees shaping the future.

Plus, get actionable tips for creating high-impact campaigns.

What You'll Learn:

• Career-Building Moments: Key experiences that shaped N’Yaisha’s journey from intern to leading social media at Uber.
• Driving Impact Through Organic Social: How N’Yaisha leveraged organic strategies to generate $1.2M in first-week sales for Milk Makeup, among other wins.
• Future Trends in Social Media: What’s on the horizon for 2025 and how brands can stay competitive in a changing social landscape.
• Innovative Campaigns at Uber: Insights into developing engaging content series like “One Minute With” and “What’s In Your Bag” to build community and drive engagement.
• Budget-Friendly Influencer Strategies: Creative tactics for social media leaders working with limited budgets to still make a big impact.
• Career Wisdom: The key lessons N’Yaisha wishes she knew earlier in her career and her advice for aspiring social media leaders.

Related Episodes:

• TikTok 101: How to Build an Engaged Audience w/ Zaria Parvez of Duolingo

• Getting Silly on Social Media w/ Jack Hailey of Chili’s

Connect with N’Yaisha: LinkedIn

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