112 episodes

The Unchurned podcast brings you the stories that will help you forge incredible customer relationships, prevent churn, & build institutional knowledge. The CS & BS series is a part of the Unchurned podcast wherein, with each episode, our hosts - Kristi Faltorusso, Jon Johnson, Josh Schachter, and special guests uncover the secrets of top leaders and innovators of companies so that you can advance your career and the performance of your customer success team.

Unchurned, and the CS&BS series, are presented by UpdateAI - https://update.ai/

Unchurned - The No. 1 podcast for Customer Success Josh Schachter - UpdateAI

    • Business
    • 5.0 • 87 Ratings

The Unchurned podcast brings you the stories that will help you forge incredible customer relationships, prevent churn, & build institutional knowledge. The CS & BS series is a part of the Unchurned podcast wherein, with each episode, our hosts - Kristi Faltorusso, Jon Johnson, Josh Schachter, and special guests uncover the secrets of top leaders and innovators of companies so that you can advance your career and the performance of your customer success team.

Unchurned, and the CS&BS series, are presented by UpdateAI - https://update.ai/

    Balancing efficiency and human touch in customer interactions ft. Julio Franco (Zappi)

    Balancing efficiency and human touch in customer interactions ft. Julio Franco (Zappi)

    #updateai #customersuccess #saas #business



    Hosts Kristi Faltorusso, Jon Johnson and Josh Schachter are joined by Julio Franco, Chief Customer Officer of Zappi. They discuss the hurdles of educating customers on best customer success practices, the struggle to invest in customer education and consulting services, and the need for systematizing and reboarding customers. Join us as we uncover the complexities of balancing efficiency and maintaining a human touch in customer interactions while driving operational efficiency and growth in customer success.



    Timestamps

    0:00 - Preview, BS & Intros

    8:00 - Simplified market research for quick, inexpensive feedback

    11:55 - Improving efficiency & re-onboarding customers

    17:45 - Working with customers that "Get It" & those that don't get it

    28:05 - CSMs need to do better with what they have

    31:54 - The challenge of maintaining a human touch while being efficient

    37:42 - Incentivising overstretched CSMs

    41:50 - Digital CS is a program, not a segment

    45:20 - Reboarding & educating long-time customers

    ___________________________

    👉 Follow the podcast

    Youtube: ⁠https://youtu.be/JprAz-o-dWk⁠

    Apple Podcast: ⁠https://apple.co/3dfWXmD⁠

    Spotify: ⁠https://spoti.fi/3KD3Ehl⁠



    👉 Connect with the guest

    Julio Franco: ⁠https://www.linkedin.com/in/juliocfranco/⁠



    👉 Connect with hosts

    Jon Johnson: ⁠https://www.linkedin.com/in/jonwilliamjohnson/⁠

    Kristi Faltorusso: ⁠https://www.linkedin.com/in/kristiserrano/⁠

    Josh Schachter: ⁠https://www.linkedin.com/in/jschachter/⁠





    👉 Sign up for ⁠UpdateAI⁠ - the only Zoom virtual assistant for customer-facing teams.

    👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠⁠https://blog.update.ai/⁠⁠



    _____________________________________

    Unchurned is presented by UpdateAI



    About UpdateAI

    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

    • 55 min
    Dating, CS & Banter ft. Ben Winn (FirstMark)

    Dating, CS & Banter ft. Ben Winn (FirstMark)

    #updateai #customersuccess #saas #business



    Ben Winn, Director of Community at FirstMark, joins Kristi Faltorusso & Josh Schachter to explore the dynamic landscape of venture capital, AI in customer success, and the challenges faced by early-stage companies. They also banter about their grades, dating apps, and much more.



    Timestamps

    0:00 - Preview, BS & Intros

    - Biggest challenges faced by companies

    12:36 - Ben's contribution to CS

    22:30 - Navigating a career shift

    23:45 - Josh & Kristi discuss grades

    26:05 - What's up with CS & SaaS?

    28:00 - Dating stories & apps

    36:15 - The AI buzz in CS

    40:56 - Closing



    ___________________________

    👉 Follow the podcast

    Youtube: https://youtu.be/JprAz-o-dWk

    Apple Podcast: https://apple.co/3dfWXmD

    Spotify: https://spoti.fi/3KD3Ehl



    👉 Connect with the guest

    Ben Winn: https://www.linkedin.com/in/benwinn/



    👉 Connect with hosts

    Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/

    Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/

    Josh Schachter: https://www.linkedin.com/in/jschachter/






    ____________________________


    Unchurned is presented by UpdateAI





    About UpdateAI


    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

    • 42 min
    Demystifying Customer Needs ft. Alex Turkovic (The Digital Customer Success Podcast)

    Demystifying Customer Needs ft. Alex Turkovic (The Digital Customer Success Podcast)

    Alex Turkovic joins Jon Johnson, and Kristi Faltorusso to delve into the intricacies of customer success management (CSM), the disconnect between customer experience strategies and practical implementation, the role of emotional intelligence in business decisions, tackling data quality and management & much more.



    Timestamps

    0:00 - Preview, BS & Intros

    4:57 - Practically implementing concepts and frameworks

    8:50 - Put the customer first

    10:00 - We need emotional intelligence in CS

    13:03 - Tracking actions vs real outcomes

    16:18 - Tracking metrics that matter

    19:27 - Trust, Journey Map, & Clean Data

    31:40 - The correlation of CS, Product & Marketing

    34:10 - Central CSM

    35:35 - Consolidation and management of SaaS applications

    39:10 - Validating project success

    46:00 - Closing



    ___________________________

    👉 Follow the podcast

    Youtube: https://youtu.be/JprAz-o-dWk

    Apple Podcast: https://apple.co/3dfWXmD

    Spotify: https://spoti.fi/3KD3Ehl



    👉 Connect with the guest

    Alex Turkovic: https://www.linkedin.com/in/alexturkovic/



    👉 Connect with hosts

    Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/

    Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/

    Josh Schachter: https://www.linkedin.com/in/jschachter/

    • 51 min
    Is Prioritizing CSM Health the Key to Customer Happiness? ft. Paulina Staszuk

    Is Prioritizing CSM Health the Key to Customer Happiness? ft. Paulina Staszuk

    #updateai #customersuccess #saas #business



    Customer success leader, Paulina Staszuk joins hosts Jon Johnson and Josh Schachter to delve into the critical importance of a structured onboarding process for new employees and its impact on successful customer relationships. They also share humorous banter and insights about creating a positive employee experience, the value of customer success in the tech industry, and the significance of taking a break to recalibrate.



    Timestamp:

    0:00 - Preview, Intros & BS

    5:50 - Reflect, Recalibrate & Refuel

    13:00 - Perfection isn't a reality

    17:08 - People. Process. Product

    18:20 - Employee onboarding is broken

    23:03 - Happy CSMs Happy Customers

    25:00 - What should employee onboarding look like?

    30:20 - Tools for onboarding employees

    39:20 - BS & Closing



    ___________________________

    👉 Follow the podcast

    Youtube: https://youtu.be/JprAz-o-dWk

    Apple Podcast: https://apple.co/3dfWXmD

    Spotify: https://spoti.fi/3KD3Ehl



    👉 Connect with the guest

    Paulina Staszuk: https://www.linkedin.com/in/paulinastaszuk



    👉 Connect with hosts

    Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/

    Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/

    Josh Schachter: https://www.linkedin.com/in/jschachter/





    👉 Sign up for ⁠UpdateAI⁠ - the only Zoom virtual assistant for customer-facing teams.

    👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠https://blog.update.ai/⁠

    👉 Get the advice and insights you need to thrive in Customer Success. ⁠Subscribe to the CS Insider Newsletter



    ________________

    Keywords:

    new employees, customer success, CS motion, onboarding, structured onboarding, customer relationships, employee experience, Slack, Notion, Loom, GIF creators, Clockwise app, work relationship, support tickets, remote work, AI-based support, NPS scores, customer experience

    ______________________

    Unchurned is presented by UpdateAI



    About UpdateAI

    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

    • 44 min
    Can Revenue-Driven Practices Lead to Customer-Centric Growth? Ft. Aaron Thompson (SuccessHACKER)

    Can Revenue-Driven Practices Lead to Customer-Centric Growth? Ft. Aaron Thompson (SuccessHACKER)

    #updateai #customersuccess #saas #business



    Customer success roles fall short of true value creation.

    The industry has inadvertently boxed itself into creating safe, activity-based roles rather than ones driven by tangible outcomes and accountability.

    It's time to rethink and reinvent the essence of customer success.



    Aaron Thompson, CRO, SuccessHACKER, joins our hosts, Josh Schachter, Kristi Faltorusso & Jon Johnson to discuss the need for a crucial shift in the customer success model from being a cost center to a revenue driver. Aaron brings a wealth of experience and a fresh perspective, discussing the impact of tracking post-sale activities, aligning team incentives, and the challenges of transitioning from a "sales-led" to a "revenue-led" organization and the essential role of renewals, expansions, and customer retention in driving revenue growth.



    Timestamps

    0:00 - Preview, BS & Intro

    6:12 - Revenue Acquisition Cost

    14:39 - Tracking & calculating costs

    18:00 - Revenue is cheap to lose, expensive to maintain

    26:55 - Focus on being revenue-led

    30:04 - Rewiring to become customer-centric

    35:50 - The starting point to being customer-centric as an individual contributor

    43:05 - CSMs need to have a revenue-focused mindset

    ___________________________

    👉 Follow the podcast

    Youtube: https://youtu.be/JprAz-o-dWk

    Apple Podcast: https://apple.co/3dfWXmD

    Spotify: https://spoti.fi/3KD3Ehl



    👉 Connect with the guest

    Aaron Thompson: https://www.linkedin.com/in/athomps/



    👉 Connect with hosts

    Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/

    Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/

    Josh Schachter: https://www.linkedin.com/in/jschachter/





    👉 Sign up for ⁠UpdateAI⁠ - the only Zoom virtual assistant for customer-facing teams.

    👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠https://blog.update.ai/⁠

    👉 Get the advice and insights you need to thrive in Customer Success. ⁠Subscribe to the CS Insider Newsletter



    ________________

    Keywords:

    Customer success, Revenue-led growth, Success criteria, Renewals, Customer retention, Revenue growth, customer centricity, Revenue acquisition cost, Cross-sell, Upsell, Customer-centric approaches, Recurring revenue approaches, Customer success managers, Revenue-based accountability, Customer-driven revenue, Predictable renewals, Additional revenue opportunities, Success planning, Onboarding process, Client success tools, Business growth strategy, Customer expectations



    ______________________

    Unchurned is presented by UpdateAI



    About UpdateAI

    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

    • 50 min
    Can AI Insights Transform Tech Touch Customer Success? ft. Sam Loveland (Salesloft)

    Can AI Insights Transform Tech Touch Customer Success? ft. Sam Loveland (Salesloft)

    #updateai #customersuccess #saas #business





    Sam Loveland, Chief Customer Officer at SalesLoft, joins Jon Johnson, User Testing and Michael Forney, VP of CS at Responsive to delve into the intersection of AI and customer success. From leveraging generative AI to the challenges of managing multiple AI tools, the conversation unravels key insights and practical strategies for achieving customer success metrics.





    Timestamp

    0:00 - Preview & Intro

    7:50 - Human touch in the AI world

    13:10 - Using AI for CS insights

    22:30 - Challenges for integrating tools & systems

    25:53 - How does leadership evaluate CSMs

    29:47 - Automating customer onboarding

    33:40 - Enhancing productivity & generating value using AI

    39:44 - Closing



    ___________________________

    👉 Follow the podcast

    Youtube: ⁠https://youtu.be/JprAz-o-dWk⁠

    Apple Podcast: ⁠https://apple.co/3dfWXmD⁠

    Spotify: ⁠https://spoti.fi/3KD3Ehl⁠





    👉 Connect with the guest

    Michael Forney: https://www.linkedin.com/in/michael-forney/

    Sam Loveland: https://www.linkedin.com/in/sam-loveland-b19775/





    👉 Connect with hosts

    Jon Johnson: ⁠https://www.linkedin.com/in/jonwilliamjohnson/⁠

    Kristi Faltorusso: ⁠https://www.linkedin.com/in/kristiserrano/⁠

    Josh Schachter: ⁠https://www.linkedin.com/in/jschachter/⁠





    👉 Sign up for ⁠UpdateAI⁠ - the only Zoom virtual assistant for customer-facing teams.

    👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠⁠https://blog.update.ai/⁠⁠



    ______________________

    Unchurned is presented by UpdateAI



    About UpdateAI

    At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

    • 47 min

Customer Reviews

5.0 out of 5
87 Ratings

87 Ratings

carlyjcais ,

Keep customers happy and sticky

If you’re in CS - or run any business - learning strategies and tactics for keeping customers happy is key to success. This podcast is one of the few out there that focuses specifically on customer retention and delight. Josh and his team know their stuff - and the guests provide several golden nuggets in every episode. A must-listen!

Lebo2k ,

Great, actionable learnings

I just binge-listened to a bunch of Unchurned episodes and am loving them. There are so many business podcasts out these that lose my interest with how general and obvious their "learnings" are. Unchurned isn't like that - they cover high level concepts all the way down to specific tactics that I can try with my own biz. I feel like I come away with a must-do for myself from every episode. If you're serious about customer success, I highly recommend it.

Chad_Horenfeldt ,

One of the best out there in Customer Success

I really enjoy these podcasts as the guests have a lot to share and they cover a wide variety of topics. I always take away 1-2 items that I can try out. Highly recommended if you are a CS leader.

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