Unpopular Opinion: Don't Hire a Social Media Manager in 2024

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Sasha discusses the potential pitfalls of hiring social media managers in 2024, arguing that focusing solely on platform-centric perspectives may not lead to the desired business growth. Instead, the speaker recommends investing in brand strategy, understanding the customer journey, and creating a robust marketing strategy. Providing a real-world example of a beauty service provider, Sasha emphasizes the need for investing in a graded product suite to solve customers' problems progressively.

The podcast also proposes thinking in terms of building communities rather than just getting likes or followers on social media platforms. Without a distinct brand, customer journey mapping, a broader marketing strategy, and the necessary systems, relying solely on social media management can potentially be a waste of money and time.

What you'll hear in the episode:

01:29 Why You Shouldn't Hire a Social Media Manager in 2024 
01:57 The Problem with Platform Specific Specialists 
03:22 The Importance of a Marketing Strategy 
04:01 Understanding Your Business as an Organization 
06:00 The Importance of Brand Differentiation 
06:21 Understanding Your Customers and Their Needs 
10:50 Customer Journey Mapping 101 
15:26 Creating a Marketing Ecosystem 
25:27 Don’t Start Messy - Get Strategic!

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Connect with Sasha:

• Hang out with Sasha on Instagram and TikTok
• Work 1:1 with Sasha: sashafedunchak.com
• Follow Daring Haus on Instagram and TikTok
• Work with Daring Haus: daringhaus.com
• Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media