Using Data to Drive Better Property Management Business Decisions

To ensure property management success, making data-driven decisions is essential. After all, the numbers don’t lie, and they can reveal insights and hidden issues that can help teams fine-tune processes, communication, marketing, and much more.

However, the 2023 AppFolio Property Manager Benchmark Report revealed that many organizations aren’t getting the level of data and insights they need. In fact, “greater customization” was cited as one of the biggest reporting needs for property management businesses today.

In this episode of The Top Floor, we dive into the many ways organizations can solve their reporting dilemmas and better collect, interpret, and leverage data for their businesses’ benefit. Joining this episode are Neil Cadman — President of Cadman Group — and Matthew Kaddatz — Sr. Director, Product, SMB Market at AppFolio — to share their insights and advice.

Key points:

• Why data is essential for property management
• How data can help you make better business decisions
• How data can improve the resident experience
• How data can improve the employee experience
• Why property management teams struggle to utilize data
• What data property management teams need to focus on
• Neil shares his unique property management data perspective
• How often property managers should look at data
• Why custom property management reports are more valuable
• Why you need to take action on data quickly
• How data can help property management teams drive business

Key links:

• 2023 AppFolio Property Manager Benchmark Report: https://info.appfolio.com/APM-CD-ASSET-2023BenchmarkReport_etb_content_download_form_lp.html