UX Research Geeks UXtweak

Tina interviews Vitaly, a UX Leader, speaker, and co-founder of Smashing Magazine. Vitaly will host a full-day workshop on designing complex UIs on September 18th, the warm-up day for uxcon vienna 2024, followed by a talk on measuring UX and design impact on September 19th. Their discussion covers aspects of user experience, choosing the right design metrics, and KPIs. Vitaly also shares insights into his daily client work, focusing on evidence-driven design, accessibility, and the importance of understanding user needs to create impactful digital experiences. Tune in for a preview of his upcoming workshop and talk.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/vitaly-friedman-measuring-ux/

Episode highlights


00:02:57 – Workshop and talk at uxcon vienna
00:04:32 – Measuring UX and design impact
00:17:30 – Risk mitigation through UX research
00:23:08 – Accessibility in design
00:29:32 – Conclusion

About our guest Vitaly Friedman

Vitaly Friedman is a UX Leader who has been working with mid-size and large organizations for over 19 years, improving UX of complex systems, accessibility, performance, and design. He has collaborated with the European Parliament, OTTO, Zalando, Axel Springer SE, and REWE Digital. As the founder and editor-in-chief of Smashing Magazine, he organizes inclusive "Smashing Conferences" and runs live "UX training". Vitaly thrives in solving complex UX challenges and working with stakeholders. His curiosity extends from interface design to front-end, performance optimization, and accessibility, all with the goal of creating digital experiences that people can easily understand and enjoy.

🔎 Where to follow Vitaly Friedman

LinkedIn

About uxcon vienna

uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Feyikemi, a senior user researcher and strategist, joins host Tina to discuss her upcoming talk at uxcon vienna titled "Co creation, the power of collaborative research among niche user groups."
Feyikemi shares her journey from architecture to user research, discussing how she connects with specialized user groups through empathy and collaboration. This conversation offers strategies for UX professionals to build trust with expert users and previews what attendees can expect from Feyikemi’s talk on September 20th at Expedithalle in Vienna.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/feyikemi-akinwolemiwa-uxcon-special/

Episode highlights


00:01:16 – Feyikemi's career journey
00:02:38 – Research methodology
00:05:54  – Strategies for collaboration
00:10:30 – Empathy in user research

About our guest Feyikemi Akinwolemiwa

Feyikemi Akinwolemiwa has over 8 years of research experience across various industries, including developer tools, energy, e-commerce, and education. She is known for her versatility and ability to drive user research in both B2B and B2C sectors. Passionate about solving problems, she balances business needs with research, and understands cultural nuances in global markets. Feyikemi is also skilled in product design, having successfully designed apps and websites, and values storytelling as a tool for effective research.

🔎 Where to follow Fey

LinkedIn

About uxcon vienna

uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈



🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Katy Mogal, an expert in design and research, joins Tina to discuss her upcoming talk at uxcon vienna 2024. Scheduled for September 20, Katy, alongside her colleague Markos Grohmann, will explore the theme "Designing for Connection in a World of AI: Love-Bots, Googly-Eyed Roombas, and the UX Quandary of Anthropomorphic Products." They delve into the human tendency to anthropomorphize technology, the responsibilities of UX researchers, and the ethical implications of designing AI products that foster emotional connections. This episode offers insights into the evolving landscape of AI in UX and provides a preview of what attendees can expect at the conference.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/uxcon-special-katy-mogal-human-connection-in-a-world-of-ai/

Episode highlights


00:07:15 - Anthropomorphism in Technology
00:13:19 - Ethical Considerations
00:16:56 - Impact of UX Research
00:20:32 - Future of AI and Human Interaction

About our guest Katy Mogal

Katy combines a love of science and measurement with a deep curiosity about people. A research Swiss army knife, she’s worked in research agencies and on the client side, tackling all kinds of problems with a wide range of approaches. For the last fifteen years she’s worked as a leader in  UX research and strategy, with experience at Google, Facebook, and Fitbit. She began her career in market research at LRW (now Material), where she led research projects using tools ranging from discrete choice models to in-home ethnographic research, for clients including Nike, Nestle, Electrolux and Weight Watchers. Katy has multiple academic degrees, has taught in various design programs, and has lived in several countries. She now resides in Rome, where she consults and advises start-ups, serves on advisory boards and studies Italian.

🔎 Where to follow Katy

LinkedIn

About uxcon vienna

uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews. This conversation offers valuable strategies for UX professionals and a preview for those interested in attending the workshop, which will be happening at Co-Inno Factory, on September 18th, 2024.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/indi-young-deep-listening/

Episode highlights


00:03:39 - Workshop at uxcon vienna
00:07:01 - Concept of Deep Listening
00:20:12 - Affinity Techniques and Patterns
00:29:30 - Creating a Safe Space for Dialogue
00:37:43 - Reflecting on Economic and Social Challenges

About our guest Indi Young

Indi is a qualitative data scientist who makes tools that support inclusive and responsible solutions for a broader variety of thinking styles. She teaches courses online, writes books & essays, presents talks and does podcast appearances, and pens helpful posts on LinkedIn.

🔎 Where to follow Indi 

LinkedIn / Indi's website 

About uxcon vienna

uxcon vienna is a conference dedicated to UX Research and UX Design. It brings together professionals, experts, and enthusiasts in the field of UX to share knowledge, insights, and best practices. The conference is attended by both specialists from both Europe and the US, thus providing a great opportunity for networking or professional exchange. Attendees can expect to learn about the latest trends and developments in UX research and design, gain practical skills, and connect with like-minded individuals. uxcon vienna aims to inspire and empower UX professionals to create impactful user experiences.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Meet Konstantin, a psychologist and freelance user researcher, discussing his insights at the UXR Meetup by UXtweak with host Tina Ličková. He explores overcoming UX research challenges in companies, breaking down communication barriers, and the vital role of user researchers in aligning departments and achieving business objectives. This conversation offers strategies for dismantling organizational silos and a recap for those who missed the event.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/konstantin-escher-uxr-meetup-insights/ 

Episode highlights


00:01:09 Guest Introduction: Konstantin’s Journey in UX
00:03:31 Breaking Silos in Companies: Main Discussion
00:16:24 Impact of Silos in Small vs. Large Companies
00:24:14 Preventing Misinterpretation of Research Findings
00:32:49 Conclusion: Embracing the “Dark Side” of Research

About our guest Konstantin Escher

Konstantin Escher is a social and decision-making psychologist and works as UX Research Manager at AVIV in Berlin. Over the last nine years, Konstantin consulted global brands (adidas, trivago, OneFootball, bp) on customer-centricity and User Research principles and he believes that researchers are natural silo-breakers and connectors within large organizations.

In his free time, Konstantin enjoys photography, running, good coffee, gardening and playing with his two cats. His biggest personal goal for 2024 is running a sub-4 marathon.

🔎 Where to follow Konstantin 

LinkedIn / Konstantin website 

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interplay between teamwork and individual efforts in research.
🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/aiden-hirshfield-grounded-and-continuous-discovery/

Episode highlights


00:01:15 Aiden's Media Background and UX Journey
00:04:26 Team Dynamics in UX Research
00:06:48 Critique of the Scientific Method in UX
00:10:41 Grounded Theory Explained
00:25:01 Democratization in UX Research

About our guest Aiden Hirshfield

Aiden is a research leader and digital strategy consultant across industries, focused on helping people foster more thoughtful and critical relationships with the media and technology they use in business and in life. His work is rooted in empathy building and uses mixed-method research to elevate the stories of people with lived experiences. Aiden believes that research is a group effort, so he is passionate about enabling teams with the right tools, methods, and expertise needed to conduct continuous and fruitful research at any maturity level.

Aiden holds a Ph.D. in Media Psychology, where his research examines the impact of representation on marginalized identities, primarily the LGBTQ+ community. He also started a new podcast, Media Psyched, where he talks about our complex relationships with media and technology. Aiden loves to give back to the UXR community as a mentor, speaker, and author.

🔎 Where to Follow Aiden Hirshfield

LinkedIn / Aiden's website / Media Psyched podcast

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to Follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter