VENDO - Amazon & Walmart Growth Experts

VENDO
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VENDO - Amazon & Walmart Growth Experts

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

  1. Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155

    8 NOV

    Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155

    Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce! Discussing Project Amelia (2:18) - AI Powered Listing Updates (5:55) - A+ Content: AI Generated Content Support (8:58) - How Often Should Brands Be Testing? (10:06) - Product Titles and Key Word Rankings (12:26) - AI Powered Tools (17:00) - Evolution of Brand Tailored Promotions (21:20) - AI Image Generator (23:55) - Post Purchase Analytics (25:55) - Account Health Updates (29:25) - New Seller Central Interface (33:22) Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    37 min
  2. Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

    22 OCT

    Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154

    Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered: - What is streaming TV ads? (2:26) - How does it enhance brand's visibility? (4:40) - How granular can you get when it comes to audience targeting? (6:00) - What metrics should be prioritized? (8:50) - Common challenges when interpreting data (11:48) - Creative best practices (15:23) - How to know when a brand is a good fit? (18:10) - Running ads around tentpole events (21:50) Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO - Delaney Del Mundo, Director of Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    25 min
  3. TikTok Shop: Affiliate Marketing 101 - VENDO Velocity Podcast Ep. 152

    22 OCT

    TikTok Shop: Affiliate Marketing 101 - VENDO Velocity Podcast Ep. 152

    Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop's growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success. Check out our first video in the TikTok Shop Affiliate Marketing Series: https://www.youtube.com/watch?v=eHB16LcpgMg&t=551s Topics Covered: - TikTok Shop Opportunity and Scalability (1:38) - Halo Effect of TikTok Shop & Amazon (4:11) - Storage Fees (7:37) - Power of Affiliate Marketing (9:20) - Concerns Brands Have with Affiliate Marketing (10:47) - What Affiliates are Looking for When Collaborating with Brands(16:02) - Thinking in an Affiliate's POV (18:18) - Off-Platform Strategies for TikTok Shop (21:10) - Target Plans Best Practices (24:30) - Understanding Profitability (28:05) Speakers: - Sohun Sanka, TikTok Shop Lead, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    34 min
  4. Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar

    21 OCT

    Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar

    Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success. Topics Covered: What is Walmart Business Who are our core B2B Customers? How to Grow Your B2B Sales with Walmart Business Speakers: Jonathan Yin, Director of Marketplace, Walmart Business Mark Jordan, Marketplace Growth Strategist, VENDO Contact VENDO - mark@vendocommerce.com Contact Walmart Business - jonathan.yin@walmart.com Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    51 min
  5. Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151

    27 SEPT

    Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151

    Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful! Topics Covered: - Prioritization when everything is urgent (2:47) - The simplicity of change (5:00) - How to effectively motivate people to be more open to change (8:30) - The Change Management Cheatsheet (12:15) - How much time is spent ideating? (15:30) - Leaders playing different roles in change management (16:40) - Training and Adapting (21:45) Speakers: - Theron Lalla, Director of Operations, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    25 min
  6. Conquering Retail with Amazon, Walmart, & TikTok Shop - VENDO Velocity Podcast Ep. 149

    28 AGO

    Conquering Retail with Amazon, Walmart, & TikTok Shop - VENDO Velocity Podcast Ep. 149

    Ready to excel in retail with Amazon, Walmart, and TikTok Shop? 🚀 Our latest video reveals key strategies for strengthening your brand, setting your products apart, and tackling platform challenges. Get insights on leveraging analytics and staying ahead of marketplace trends! Topics Covered: - Key Strategies to Establish Consistent Brand Presence (2:35) - Strengths of Different Platforms (4:22) - How Can Brands Better Differentiate Their Products Across Retailers (6:10) - Challenges Retailers Face When Synchronizing Platforms (10:35) - How to Overcome Platform Synergy Challenges (13:00) - Analytics and Market Research Optimizing Overall Retail Strategy (16:20) - How Marketplaces are Evolving (22:25) Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Ben Wilcox, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    29 min
  7. Launching on Walmart Marketplace - VENDO Velocity Ep. 150

    28 AGO

    Launching on Walmart Marketplace - VENDO Velocity Ep. 150

    Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success. Topics Covered: - Eligibility Criteria for Walmart Marketplace (1:55) - Walmart's Suitability of Products Evaluation (3:52) - Application Process Timeline (5:40) - Key Next Steps in the Onboarding Process for New Sellers(6:50) - Ratings and Syndicating Reviews (9:00) - Review Accelerator Program (11:55) - Walmart Fulfillment Services (13:53) - Tech Integrations (16:40) - Seeing Brand's Baseline Build Up (18:42) - Walmart Support Available (21:08) Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    24 min
  8. Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148

    8 AGO

    Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148

    Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20) - Data Utilization & Targeting (3:26) - Consumer Insights From Retail Networks (5:05) - Key Considerations When Planning Campaigns (6:30) - Measuring Success of Campaigns (9:19) - Creative Optimization (12:20) - Integrating Campaigns Across Marketing Channels (15:45) - Collaborating with Retailers (17:15) - Emerging Technological Trends (19:00) Speakers: - Gefen Laredo, Senior Vice President of Advertising, VENDO - Jordan Davis, Retail Media Advertising Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™

    25 min
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VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

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