Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy

Questions covered in this episode:

0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

4:40 What is your role like as a VP of PMM at Verkada?

6:58 What is the profile of a really successful product marketer that you look for?

10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?

15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?

18:48 What criteria do you use to prioritize releases?

21:15 How do you decide on the right amount of detail to share and go to market materials?

23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?

25:39 How do you think PMM will change over the next 5 or 10 years? 

26:52 How should AI play a role in product marketing? 

28:20 How do you achieve work life balance?

31:08 What do you think has been the one thing that's been most important for growing your career? 

33:22 What is your favorite thing about product marketing?

Want more insights from Priyanka? Check out her Sharebird Profile.

Looking to connect? You can find Priyanka here on LinkedIn.