Walmart Masterclass Ep4: Paid Search

The Commerce Collective Podcast

We couldn’t give you a Walmart ecommerce masterclass without touching on paid search, right? In this episode, Tim Jefferson, Director of Strategy & Insights at WhyteSpyder, will reveal what creates a successful paid search strategy on Walmart, how the rules of what works aren't set in stone, and what the term paid search really encompasses on Walmart.com.

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