46 min

Waves of Change for Location Data Today (with Lawrence Chan‪)‬ Adtech Unfiltered

    • Technology

Things are changing rapidly in the world of location advertising. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

Things are changing rapidly in the world of location advertising. With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

46 min

Top Podcasts In Technology