How do you start the pet business of your dreams? What can you do to help pet parents to discover you? Can you juggle games of fetch with business growth? These are just some of the questions that award-winning dog mom blogger Tori Mistick asks in her weekly interviews with women in the pet industry.
Working with pets is a passion… it’s also a $70 billion industry! On the Wear Wag Repeat podcast you’ll get social media tips, business growth hacks and inspirational stories to turn your passion for pets into a profitable business. You’ll also hear stories about the pets who inspire our businesses, keep us motivated to bring home the bacon, and teach us to live in the moment.
The Wear Wag Repeat Podcast is an award-nominated show that's been featured in The Wall Street Journal. Guests and listeners include dog sitters and walkers, dog trainers and behaviorists, pet treat makers, pet product inventors, pet lover Etsy shop owners, pet bloggers, cat explorers and more!
Post and Ghost: Breaking all the Social Media Rules
This month I’ve been doing a social media experiment on both of my Instagram accounts. A few weeks ago I was struck by how judgemental and negative comments impact me. They disrupt my creative process and get in the way of me doing what I do best - helping pet parents and petpreneurs! In this episode I’ll explain how I’ve been experimenting with ignoring the comments and insights on Instagram. I’ve been preaching for years that you should never, ever “Post and Ghost”! But that’s exactly what I’ve been doing.
This experiment has opened up so much more space in my mind and my schedule. I’ve been able to have deeper conversations with my audience over DM and email. And what if I told you the accounts engaging with mine are up 75% this month compared to April? Would you try posting and ghosting on your account?
Liz Wilcox $9 Email Membership: https://bit.ly/wwrlizwilcox
Liz’s Open Rate Training on Friday: https://bit.ly/3yYrRc2
Double Feature: Rescue Dogs and Repurposed Content
Today I have a special double feature episode featuring two interviews with two wonderful petpreneurs. The common theme for both of these interviews is repurposing!
First up… Dog trainer Ruth Hegarty shares her expertise around adoptable dogs and how to set them up for success in your life. In a sense, adopted dogs are kinda repurposed. When you rescue, you have the chance to give a dog a new life. There are a lot of diamonds in the rough out there!
Next, in part 2 of this double feature episode, Skarlet Rockwood talks about how to give new life to your content through repurposing. She explains the pawprint method of turning 1 piece of long form content into 30 things you can share to promote your pet industry business.
More Canine Conversations, Less Arguments: Chelsea Nelson of Canine Curiosity
On this episode, I’m sharing a conversation with dog trainer Chelsea Nelson. What we talked about is the importance of being able to have conversation in the dog space. A canine conversation that isn’t an argument and isn’t about proving who is right and who is wrong. Instead, we need to focus on how we can help pets in the best way we know how.
Chelsea and I have an assignment for everyone listening today: Think about something you don’t specialize in but that you get asked about all the time. Can you think of something? Now go find someone who does that thing and reach out to them to say hi. That’s it. You don’t need to form an official partnership or even do anything together. Just say hi, introduce yourself and try to get to know them better.
If we can do this in the dog community, maybe this spirit of conversation without judgment can spread to all other areas of our society.
Stress is Making Dog Moms Sick: Jocelyn Mizrahi of Dog Mom Lifestyles
On this episode I’m sharing a conversation with Jocelyn Mizrahi, the founder of Dog Mom Lifestyles subscription box. Jocelyn talked to me about how she was inspired to get into the pet industry after becoming physically ill from the stress of her previous career. Although entrepreneurship isn’t an easy ride, it’s amazing how pursuing something that you’re passionate about can make an impact on the quality of your life. If you’re listening to this, I’m sure you get it! Working with our pets just makes everything better!
Before we hit record Joceyln shared with me that this is really the first time that she’s sharing her health issues that were caused by stress. Since she decided to be transparent about this story she’s felt a huge shift. She told me that being 100% you removes a lot of fear because you’re being honest all the time, there’s nothing to worry about being revealed.
How to Start a Dog Podcast: Erin Scott of Believe in Dog Podcast
Have you ever wanted to start a dog podcast of your own? Podcasting is one of my favorite elements of my pet industry business! But it’s a lot of work. Today I’m sharing an interview with fellow pet industry podcaster Erin Scott of Believe in Dog Podcast. Erin has been interviewing dog lovers on her show since October 2019. And in March 2022 she launched a second podcast co-hosted with Kim of the dog blog Keep the Tail Wagging.
In this conversation Erin and I talk about what goes into creating each podcast episode for our shows, what we look for in a great guest, how to pitch yourself to a podcast about dogs or another niche and what to consider if you want to start your own podcast.
Towards the end Erin mentions how much reviews mean to us as podcast hosts. It’s true! Please take a few minutes to subscribe, rate and review our shows on Apple Podcasts or your favorite podcast app.
Pricing Mindset for Your Pet Business: Julie Swan Dog Breeder Society
Last week I shared that the Wear Wag Repeat Podcast hit 100,000 downloads! To celebrate that milestone, this week I’m sharing the most downloaded episode ever. This is an interview with Julie Swan, aka The Honest Breeder.
Julie and I had an interesting conversation about pricing. As a dog breeder, pricing is a very important component of her business. The right pricing structure can attract the kind of quality puppy parents she wants for her dogs. You’ll hear about the psychology behind this and get inspiration for how you can implement this mindset in your own pet business.
Do you want to relive more great interviews from the podcast archives? I created a quiz to help you discover your ideal petpreneur podcast playlist. From an Underdog Champion to a Pros-purr-ous Petpreneur… there are 5 playlists curated just for you! Take the playlist quiz today and fetch your results!
Tori does so much for her listeners!
I love how Tori steps out of her comfort zone to try new things and gives us ALL the feedback so we know if we should try it! I always look forward to listening to her bubbly personality and candid insights.
Tori is the best!
Tori’s podcast has taught me SO much! The podcast episodes are always the perfect blend of business and dogs. I’m here for all things Wear Wag Repeat!
Incredibly Helpful and informative
I love this podcast! It was the very first podcast I ever listened to, really! In January 2021, I began listening to WWR to learn about the pet industry and women petpreneurs. The topics were so helpful to me launching my dog business. Thanks Tori! Xoxo Erica & Chico