How do you start the pet business of your dreams? What can you do to help pet parents to discover you? Can you juggle games of fetch with business growth? These are just some of the questions that award-winning dog mom blogger Tori Mistick asks in her weekly interviews with women in the pet industry.
Working with pets is a passion… it’s also a $123 billion industry! On the Wear Wag Repeat podcast you’ll get social media tips, business growth hacks and inspirational stories to turn your passion for pets into a profitable business. You’ll also hear stories about the pets who inspire our businesses, keep us motivated to bring home the bacon, and teach us to live in the moment.
The Wear Wag Repeat Podcast is an award-nominated show that's been featured in The Wall Street Journal. Guests and listeners include dog sitters and walkers, dog trainers and behaviorists, pet treat makers, pet product inventors, pet lover Etsy shop owners, pet bloggers, cat explorers and more!
Shoot + Edit Engaging Videos for your Pet Business
Video is one of the most powerful tools in the marketing toolbox for your pet industry business. It allows you to demonstrate your products and services, connect with customers and reach new people.
Studies have shown how powerful it is to connect with people through a screen. Appearing on video gives you influence and presents you as an expert to viewers.
So let’s talk about how to shoot and edit compelling videos with the basics of video production and the Hook Formula. Plus, I have a tip from a TikTok veterinary star with over 900,000 followers that will instantly make your videos more personal to viewers!
Want to do more with video? This month we're playing Social Video BINGO in Wear Wag Repeat Society! We’re making video fun, easy, and more engaging while giving away prizes to members who get bingo! Click here to learn more about playing along and becoming a member.
Email Marketing, ChatGPT and Networking with Women Petpreneurs
Wear Wag Repeat Society is OPEN: wearwagrepeat.teachable.com/p/society
I sat down with Katie Miller of Forever Homes Communications to talk about elevating your pet brand beyond Instagram. Katie and I both agreed that we’ve made a lot of friendships and connections through Instagram, but that email is the key to connecting with your core audience. Email also lets you segment your audience in a way that social media doesn’t.
One thing that I was surprised to learn in this conversation is that Katie started a daily email newsletter. Every day she features small business and animal rescue news while also promoting her own online marketing services. That goes to a segmented list of people who signed up for the daily newsletter.
This conversation also took a little detour to touch on the new AI copywriting craze ChatGPT. Can you use this tool to write your emails and blog posts? Hear what Katie and I think!
If you love this conversation and want to learn more about email, copywriting and the latest tools to grow your pet business online, come join us in Wear Wag Repeat Society! My monthly membership is currently open for enrollment. We’re getting ready to kick off a social video challenge with a BINGO board I created (since it’s bingo, yes there will be prizes!).
More Money for the Same Effort in Your Pet Business
Today’s episode is about working smarter, not harder! I found my inspiration for this topic while going through Marie Forleo’s B-School back in 2021. There was an exercise in the first module called Profit Picture that helped me realize a big mistake I was making in my business.
I was putting more effort into marketing and selling a $7 bracelet than I was putting into marketing and selling my flagship $300 online course. When I realized this and corrected it I was able to make over $10,000 with the course (versus the $100 I made off those bracelets!).
Learn more strategies to work less and make more in your pet business when you JOIN MARIE FORLEO'S FREE 3-DAY Dream Business Bootcamp. It’s happening February 7, 8 and 9. Register to attend and for a chance to win $20,000 in prizes: https://wearwagrepeat.com/businessbootcamp
Normalizing Mental Health for Pet Parents: Dog Mom Mentality
If you started off the new year super pumped and then got a little overwhelmed by the goals you set for yourself and your pet business, today’s episode comes at the perfect time. I’m talking with Karoline Edmonds of Dog Mom Mentality. I love how Karoline normalizes talking about mental health for pet parents.
In this conversation, we talk a lot about Karoline’s new journal to help you tap into your own emotions around life with your dog. We also discuss some of the nuts and bolts of creating a journal like this and some other products that Karoline sells online.
On her own podcast, Dog Mom Mentality, Karoline always shares her “Happy’s and Crappy’s” of the week. I thought that before I hit play on the interview, I’d kick off this episode with my own “Happy’s and Crappy’s”.. My happy this week is my new foster dog Chloe. She is a Black Mouth Cur Shepherd Mix from rural Mississippi. She’ll be available for adoption from Animal LIfeline Pittsburgh.
On the other hand, my crappy this week is how many friends have had to say goodbye to their dogs lately. Several of my dogstagram and dog blogging friends have watched their dogs cross the rainbow bridge or they know it’s coming soon. I’ve cried over a lot of them because I know the pain their humans are going through.
I feel so grateful and lucky to have a worldwide community of people that I know so well and care about so much… all because we like to talk about our dogs on the internet! If I”m not already following you, please slide into my DMs on Instagram @wearwagrepeat and make sure you’re following me on TikTok @wearwagrepeatpodcast. I’d love to get to know each other better!
After listening to this interiew, go check out Karoline’s dog mom mental health journal and use code WWR10 to get a discount.
90-Day Goal Setting For Your Pet Business
This year I'm kicking off a new format for the podcast based on feedback from my listeners! I'm always hearing how much you enjoy my solo episodes. So starting now, I'll alternate solo episodes and interviews.
Changing the format like this - and sticking with it - is one of my goals for the first 90 days of the year. In honor of that, I'm sharing my 90-day goal-setting strategy with you on this episode.
OVERVIEW OF THIS EPISODE: Why 90-day goals are so effective Creating SMART goals How to make a vision board that works Alternative ways to manifest your goals Sharing one of my big dreams for the year Find a community to support your pet business goals in Wear Wag Repeat Society. My monthly membership helps you learn new online marketing skills, refine what you're already doing and connect with like-minded women. We are here to support you!
Mella Pet Thermometer for Pet Parents and Veterinarians
We’re kicking off the New Year with a conversation I had with Daniella Morgan-Pascualvaca, one of the key people at Mella Pet Care. I got to know Mella while speaking on a panel about influencer marketing for Leap Venture Studio last year. We also connected in person at SuperZoo in August. I thought this interview would be the perfect conversation to share this January because Mella is all about making it easier to keep your pet healthy.
Their first product to launch is an underarm pet thermometer that integrates with a mobile app. I order the thermometer and used it a bunch of times on Burt and Lucy in September to establish baseline healthy temperatures for them. I’m so happy I did because when Burt wasn’t feeling well in November I was able to take his temperature and have the peace of mind that he didn’t have a fever.
In our conversation, Daniella also shares a great story about how she got involved with Mella, going from intern to Chief of Staff, which I know you’ll find inspirational. She also hosts their podcast the Mella Moment, which I’ll be a guest on next month.
If you enjoy this conversation and want to check out Mella, use my affiliate link to order your own underarm pet thermometer.
Tori and WWR are a must listen!
This podcast is so much fun! Tori is a delight to speak with and her insightful questions keep both the guest and the listener on their toes/paws. One way to make sure your dog keeps wagging is to listen to the Wear Wag Repeat Podcast regularly.
Awesome pet podcast
If you have a pet business startup or in full swing you will learn so much. I am starting my dog daycare and boarding business in a few months and I have learned so much from help with template newsletters, new pet products or just encouragement. Tori thank you for an awesome podcast!
A great podcast with a dog-loving host who is skilled in creating valuable, educational, and engaging content about dogs!