Get ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark.
With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world.
Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next.
Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level.
But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode.
We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too.
As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact.
Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success!
6 Strategies to Dig Up Extra Cash in Your Pet Business
Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen.
Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair!
Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams.
Resources Discussed: Ibotta App: A coupon app that gives you cash back. Get Ibotta! UserInterviews: Earn cash by offering insights to brands doing market research. Sign up for UserInterviews Wear Wag Repeat Society: Get on the Q2 Waitlist! B-School: Enrollment closes soon!
👩🏻🤝👩🏼 Do you struggle to set prices in your pet business?
In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers.
But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn’t matter at all! Julie also gives us actionable steps to be more confident about our pricing.
I also loved hearing Julie’s insight on pricing gaps. You know when you see someone who has a product for $5 and another for $500 with nothing in between. That’s a pricing gap and you want to avoid having that in your business. It makes customers doubtful of the value of both the cheaper item and the expensive item.
If you want to hear more of my insights into how I would implement Julie’s advice from this conversation, there’s an exclusive bonus episode for Wear Wag Repeat Society members. This year I’m releasing a new bonus episode every month with real examples of how I would implement each expert podcast guests’ advice. A lot of the time I’m walking the walk with this advice in my own business, so if you’re curious and want that extra insight, get on the waitlist for Wear Wag Repeat Society. Membership opens for about a week at the start of each quarter - so the next chance to join is early April.
But today, here on this episode, we still have tons of valuable and actionable advice for you. Let’s dive right into the interview with Julie Swan.
If you like what you hear, remember to leave a review in your podcast app or share the episode on social media tagging me @wearwagrepeat.
Exciting Things Happening in February
In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business.
We're sticking with the Q1 Money theme!
New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freebie GRAB IT HERE! Marie Forleo's B-School is open for enrollment February 8 - 22! This 6-week live program is bursting with experts, accountability and support to help you make more money and change the world. As an affiliate partner, I have special bonuses for pet pros. In Wear Wag Repeat Society we have a guest expert, Kristen Ricupero, a business & personal financial coach who will be teaching us Profit First for Pet Pros. Get on the Society Waitlist if you're not a member yet!
Quick Tip: Manifest Money Miracles for 14 Days
Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series!
Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet.
Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰
Does that sound like something you want to do? Take a listen and share this episode with your pack! 🐾
👩🏻🤝👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings
We’re digging into the 1st quarter theme of making more money in your pet business.
To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship.
As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators, and avoiding legal pitfalls, Kara's expertise shines through. You’ll find that our conversation offers helpful perspectives for creators and entrepreneurs alike.
One important area that we touch on is usage rights. This is something that affects all of us in today’s multimedia climate. Kara shares some great insights on how to negotiate usage rights to maximize the profitability of your partnerships.
Lastly, she provides expert guidance on how to protect your finances as a business owner and whether or not you should consider forming an LLC to do so.
There’s a lot of actionable advice and valuable takeaways in this episode. If you want to go deeper and hear the action steps that I would recommend taking after talking with Kara, please check out the bonus solo episode that will be released on the Wear Wag Repeat Society secret podcast - that is only available as an exclusive bonus to WWR Society members.
You can join today: wearwagrepeat.com/society
Make More Money in Your Pet Business: Our Q1 Theme
Do you want to make more money in your pet business this year? Of course you do!
So that’s what we’re dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January.
Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/
Join the K9 in 90 Workshop January 8: https://wearwagrepeat.com/k9in90/
Plus tay Tuned for an Expert Interview with Kara Conway Love coming out on Janaury 10th!
Informative and fun format
Such an uplifting podcast to convey thoughtful, detailed business strategies for big hearted people who got into a business because they love their pets or want to bring more awareness to animal- related causes.
The Pawfect Podcast for Petpreneurs!
Tori’s advice and tips are super actionable and realistic! The episodes are fluff free and the perfect mix of inspiration and specific advice. It’s a must listen if you’re growing your pet inspired business!
A Must Listen for PetPreneurs
Tori is one of the most friendly, generous people I’ve met and her enthusiasm for pets and petpreneurs shines through on Wear Wag Repeat. Whether she’s interviewing a guest or sharing her own experiences in a solo episode, you will undoubtedly find a takeaway that will improve your relationship with your pet or level up your business. 🐾