324 episodes
Wear Wag Repeat: Grow Your Pet Industry Business Online Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach
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- Business
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4.9 • 116 Ratings
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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business.
WHAT YOU GET:
- Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable strategies to elevate your business.
- Solo Episodes with Tori: Benefit from Tori's extensive knowledge and experience with practical advice tailored to the pet industry.
- The Short Leash Segments: Quick, under-10-minute episodes to keep you focused and motivated in your business journey.
WHY LISTEN?
The Wear Wag Repeat Podcast is more than just a podcast. It's a community. Tori's mission is to help you build a business that stands the test of time. Whether you're a content creator, dog trainer, or pet product entrepreneur, you'll find the inspiration, confidence, and practical tips you need to make your pet business flourish.
JOIN THE COMMUNITY:
This podcast is a peek at what it's like inside the Wear Wag Repeat Society membership. If you love the podcast, you'll adore the membership where collaboration, networking, and personalized support from Tori take center stage. Join at the start of each quarter: wearwagrepeat.com/society
ABOUT TORI MISTICK:
With over a decade of experience in the pet industry, Tori Mistick has been featured in the Wall Street Journal and Good Morning America (to name a few) and is loved by listeners worldwide. Her friendly and approachable style makes complex marketing strategies easy to understand and implement. When she's not running her per business, she's a professor of multimedia. Tori's passion is helping pet businesses succeed!
SUBSCRIBE NOW:
Don't miss your chance to unleash your pet passion and turn it into profit. Subscribe to the Wear Wag Repeat Podcast today and learn how to grow your pet industry business online.
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The Short Leash: Turn Your Pet Industry FAQs into a Blog Post
In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post.
While this seems too simple, there's actually a lot of smart strategy behind this!
Episode Highlights:
Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common questions Building trust and credibility through detailed and transparent answers Enhancing user experience by creating helpful content Bonus Tip: Using internal links to connect related content and boost SEO, just like we talked about in Episode 323 with Pamela Keniston Links and Resources:
Visit my website for more resources to grow your pet industry business online Send me a DM on Instagram @wearwagrepeat Check out B-School for additional business growth resources: Summer Fast Track Session is NOW OPEN! I'm proud to be the only affiliate partner of B-School who is in the pet industry! The link above is an affiliate link. When you sign up through me, I get to provide you with extra support! -
What to Blog About to Drive Sales For Your Pet Business
Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales.
Topics Discussed:
Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different types of pet businesses, particularly e-commerce. Pamela uses the analogy of a file cabinet to explain the structure of a blog for driving sales. Creating supporting blog posts for a main topic to engage pet owners. Importance of concise calls to action and keyword-tied meta descriptions. Learn more about Pamela at https://bigpawsmarketing.com/
The full shownotes for this episode can be found at https://wearwagrepeat.com/podcast-episode-323
Grow your pet business online with my help! I offer courses, a membership, 1:1 coaching and done for your services to support you and your pet industry business. Learn more: https://wearwagrepeat.com/courses -
July: A Month of Online Growth for Your Pet Business
July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July:
WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Keniston, Caitlin Brown, and Jessica Shipman. Looking ahead to a September Challenge: I'll host an exclusive blogging challenge for WWR Society members at the end of Q3. Let's see how many useful blog posts we can write as a pack! Personal Update: I’m now a boxing coach. WHAT?!? B-School Summer: Accelerated 4-week program opens July 16th! I'm excited to once again provide support as the only pet industry partner. Stay tuned for the link! Join my email list to stay in the loop on everything you hear mentioned in this episode! -
The Short Leash: 3 Emails You Can Send in 20 Minutes Or Less!
A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now.
In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!
3 emails you can send your pet industry list:
1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them.
2) Re-use an email from your welcome sequence! I recently sent email #3 from mine and it performed really well. Don't have a welcome email sequence set up? I can do it for you with my new service, Leash Up Your Email Marketing.
3) Use voice to text to answer a question like, "What is something you recently saw someone doing with their pet that you couldn't believe they didn't know better?" I'm sure you have a response to that! Speak it into your phone and voila... email newsletter! Thank you to Sara Gillis for sharing this great copywriting hack on Episode 320.
For more support, accountability and personalized advice on how to grow your pet business online, join Wear Wag Repeat Society. That's the most affordable way to work with me and membership is open right now for Q3. Join us: wearwagrepeat.com/society -
From Blank Page to Engaging Email Sequences for Petpreneurs
Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence.
In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business.
One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too many emails. But let’s flip that script! If you don't reach out regularly, you’re essentially ghosting your subscribers. Consistent communication is key! And that’s where email sequences come in handy.
If you get stuck when it comes to actually writing emails for your business, Sara shares some great hacks to beat writer’s block and give your messaging a personal touch.
Speaking of personal touch, Sara has a fun Brand Voice Quiz on her website that can help you identify your unique brand voice and provide prompts for your email and social media content. I took the quiz myself and discovered my brand voice is Charming and Joyful. What’s yours? -
Punch Up Your Pet Biz 🥊 Another Round of Email Marketing Resources
Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover:
Personal Updates: Catch up on what’s happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here! WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold subscriber scrub and email subscriber survey sequences. Expert Tips: My guest expert on the podcast this month is Sara Gillis of What Sara Said. She shares advice on creating automated email sequences beyond the welcome series. That episode drops June 12th! Course Launches: The pet pros in my Course Creator Mastermind program are launching their courses this month! I'm so proud of what they've created and can't wait to see how the launches go! Resource Recap: A quick rundown of the fantastic email marketing resources I’ve shared this quarter, including interviews and lessons. Don’t miss out on this KNOCKOUT episode filled with practical tips and expert advice to help you punch up your pet biz with email marketing! 🥊
Get on the waitlist to join Wear Wag Repeat Society for Q3: https://wearwagrepeat.com/society/
Customer Reviews
An icon in the industry
Tori had me on her podcast to talk about SEO and generating revenue with blog posts and it was such an honor. WWR is truly an iconic podcast in the pet industry. Tori's warmth and enthusiasm are inviting and make learning fun!
Tori gets what it means to love your pets!
Tori and I had such an enjoyable conversation on her podcast, and I loved her infectious enthusiasm for supporting pet owners and pet entrepreneurs everywhere in telling their stories! She’s a gem of a human with a big heart, and that comes through in her podcast.
Feedback
This podcast has potential. As a petpreneur with a retail business I’d love more episodes about growing my business. Most episodes I’ve listened to are for service based pet businesses and random interviews. Please no more B School talk, it’s too much. Sounds like a sales pitch of an affiliate. Email list content is good but there’s too much of it. I need more tips about growing my business, marketing for today. Especially social media marketing, Pinterest and more. Also tips about bootstrapping that are actually helpful (not doing surveys for money).
I feel this podcast lacks focus and value. You should send a questionnaire to your listeners about what they would be interested in listening to that will help their business. What you’re doing is good, it just could be a lot better and beneficial to your listeners and clients with better content.
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