Week 16: The Journey to the New 1% - Targeting, Expansion, and Challenges" 🚀

📈 This week on our journey to the new 1%, we delve deep into strategic targeting, real estate expansion, and overcoming challenges. Join us as we share insights from our personal journey, aiming to inspire and guide fellow entrepreneurs. It's a raw, real, and revealing look into the world of business and personal growth. 🌟

🎧 Episode Highlights:

1️⃣ Narrowing the ICP (Ideal Client Profile): We've honed in on our target audience - young, Christian, business-minded, and impact-focused salespeople. Discover how this specificity is key to our strategy.

2️⃣ Direct Messaging (DM) Strategy: Learn about our DM outreach, how we're refining our approach based on our updated ICP, and the importance of targeted communication in digital marketing.

3️⃣ Advertising Budget Planning: Get insights into the power of ad dollars, particularly in boosting Reels and driving traffic to our Facebook group. We're gearing up for a significant advertising budget to create a stronger feedback loop.

4️⃣ Sober Living Venture: Exciting news! We've purchased a property in San Antonio for our sober living project. We dive into the challenges of finalizing the purchase, preparing for the closing, and the logistics involved.

5️⃣ Operational Challenges: From furnishing the new property to finding a sober living house manager, and managing leases in Austin, we discuss the nitty-gritty of real estate management and the hurdles we're facing.

🤔 Reflecting on Our Journey: We wrap up with a reflection on our week and invite you to share your journey. What does your week in the pursuit of the new 1% look like?

📲 Share this episode with fellow entrepreneurs, real estate enthusiasts, and anyone on a journey of personal and professional growth.