WFA's Better Marketing Pod with David Wheldon

World Federation of Advertisers (WFA)
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WFA's Better Marketing Pod with David Wheldon

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

  1. 12/12/2024

    Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.

    58 min

  2. 27/11/2024

    Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.

    38 min

  3. 03/09/2024

    Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.

    30 min

  4. 30/05/2024

    Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

    26 min

  5. 02/05/2024

    Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.

    31 min

  6. 29/03/2024

    Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

    Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.

    34 min

  7. 19/12/2023

    Better Marketing Pod 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.

    21 min

  8. 23/10/2023

    Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.

    25 min
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À propos

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

Informations

  • Création
    World Federation of Advertisers (WFA)
  • Années d’activité
    2020 - 2024
  • Épisodes
    37
  • Classification
    Tous publics
  • Copyright
    © 2025 WFA's Better Marketing Pod with David Wheldon
  • Site web de l’émission
    WFA's Better Marketing Pod with David Wheldon

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