WFA's Better Marketing Pod with David Wheldon

World Federation of Advertisers (WFA)
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WFA's Better Marketing Pod with David Wheldon

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

  1. 2024/12/12

    Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.

    58 分钟

  2. 2024/11/27

    Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.

    38 分钟

  3. 2024/09/03

    Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.

    30 分钟

  4. 2024/05/30

    Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.

    26 分钟

  5. 2024/05/02

    Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.

    31 分钟

  6. 2024/03/29

    Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

    Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.

    34 分钟

  7. 2023/12/19

    Better Marketing Pod 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.

    21 分钟

  8. 2023/10/23

    Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.

    25 分钟
查看全部 37 集

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Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

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