Whale Informed by Triple Whale

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Whale Informed by Triple Whale

Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.

  1. Mr. Beast’s Amazon Prime Show, Macy’s Running UGC Ada, & More | Whale Informed #008

    25 DE MAR.

    Mr. Beast’s Amazon Prime Show, Macy’s Running UGC Ada, & More | Whale Informed #008

    Triple Whale presents Whale Informed. This week, John and Ethan discuss: 📺 Mr. Beast’s Amazon Prime Show 🌮 Open AI & Taco Bell 🏪 Macy’s Running UGC Style Ads + more. *** 00:00 Intro 00:52 Mr. Beast’s Amazon Prime Show 07:01 Unilever Spinning Off Ben & Jerry’s 10:20 Nvidia 12:28 Novo Nordisk 13:46 SpaceX & The Sphere 15:32 Open AI & Taco Bell 18:07 Death of Linear TV Ads 22:29 Remi’s Bold “Us vs. Them” Ad 24:53 Ad Length = Age Trick 26:32 Macy’s Running UGC Style Ads *** The Whalies 🐳 Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Book a demo: https://www.triplewhale.com/bookdemo

    30min
  2. Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007

    18 DE MAR.

    Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007

    Triple Whale presents Whale Informed. This week, John and Ethan discuss: 🧟 Liquid Death Raises Money 📊 Ecommerce Advertising Trends 🏴‍☠️ Temu Treasures + more. *** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:59 Liquid Death Raises Money 06:04 DUDE Wipes’ Scoop 09:11 “Trends” by Triple Whale 12:46 Is TikTok Facing a Ban in the U.S.? 18:14 Bonobos Does a Golf No-No 22:05 Temu Treasures: Intro 23:03 Temu Treasures: Ethan’s Pick 25:28 Temu Treasures: John’s Pick *** Book a demo: https://www.triplewhale.com/bookdemo

    32min
  3. Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006

    11 DE MAR.

    Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 📧 Klaviyo Professional Services 📱 Is Meta broken? 👟 Footlocker: Harbinger of death +more. *** The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201 *** Chapters 00:00 Intro 00:52 Is Meta Broken? 04:38 Foot Locker’s Disappointing Earnings 09:51 TB12 Sports 12:57 Chamberlain Coffee 17:19 Talentless 19:55 Seek Discomfort 22:46 Full Send 25:11 Crunch Labs 26:50 The Johnologue: Klaviyo Professional Services *** Book a demo: https://www.triplewhale.com/bookdemo

    30min
  4. Simple Modern’s Retail Strategy, Wendy’s Pricing Experiment, & More | Whale Informed #005

    4 DE MAR.

    Simple Modern’s Retail Strategy, Wendy’s Pricing Experiment, & More | Whale Informed #005

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🥤 Simple Modern’s retail strategy 🍟 Wendy’s Pricing Experiment 🏋️ Gymshark 2023 Financials + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/t... Vote: https://trytriplewhale.typeform.com/w... ********************************************************************** Chapters 00:00 Intro 00:53 The Johnologue: Simple Modern’s Retail Strategy 22:53 Wendy’s Pricing Experiment 29:48 BK’s Decay as Display 33:25 Gymshark 2023 Financials (Triple Whale Benchmarks) ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo

    45min
  5. Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004

    26 DE FEV.

    Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die. This week, John and Ethan discuss: 🍫 Billionaires stocking shelves 🆒 Brand as differentiator for undifferentiated products 👛 Ridge x MKBHD + more. ********************************************************************** The Whalies Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201 Vote: https://trytriplewhale.typeform.com/whaliesawards ********************************************************************** Chapters Timestamps 00:44 The Whalies by Triple Whale 01:13 Mr. Beast Restocking Retail Shelves 04:46 Hostage Tape - Old idea, New spin 09:22 What’s the P in Pinterest? Rapidfire 13:48 CoinBase Wins Liquid Death Ad Auction 15:35 First Human Neuralink Implant 17:01 NFL’s Big Season 18:30 Reddit Strikes Deal with Google 19:47 The End of Stanley Cups 21:33 Target’s new budget brand 23:15 Taco Bell’s Keynote The Johnologue 24:28 Ridge Strikes Partnership with MKBHD ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/ethanshust

    33min
  6. Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003

    19 DE FEV.

    Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003

    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. This week, John and Ethan discuss: 🤖 Mark Zuckerberg vs. Apple Vision Pro 🍫 Creator-led brands (Feastables says goodbye to DTC) 🌿 Benchmarking Brēz + more. Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro. ********************************************************************** Chapters 0:00 The Whalies Giveaway 1:59 Zuck vs Apple Vision Pro 7:03 Feastables quit DTC + other creator-led brand moves 11:59 Reviewing Brēz’s January performance against food & bev benchmarks 19:01 This week’s DTC news 28:28 The Johnologue: Reviewing the best & worst Super Bowl ads ********************************************************************** Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale: https://twitter.com/triplewhale Follow John: https://twitter.com/johnjhcoyle Follow Ethan: https://twitter.com/EthanShust

    43min
  7. The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002

    14 DE FEV.

    The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002

    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === This week, in our second episode, John and Ethan discuss: 🥂 The Taylor Swift Industrial Complex™️ 💻 A Browser that Browses... for you? 🏈 Super Bowl ads (note: pre-Super Bowl takes) Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro. === Chapters 00:00 Intro 01:06 Taylor Swift Industrial Complex 5:35 Super Bowl Ad Strategies 11:08 The Browser That Browses For You 15:39 2024 Customer Acquisition Cost Quiz 22:30 The Johnologue™️: Apple Vision Pro === Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

    31min
  8. Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001

    14 DE FEV.

    Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001

    This week, in our first (read: third?) episode, John and Ethan discuss: 🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford) 🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman) 📊 A peek into 2023 industry trends (h/t Triple Whale) Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!). Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: ⁠https://www.triplewhale.com/ecommerce... === Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce. === Chapters 00:00 Intro 01:09 Ford x Sydney Sweeney 4:36 One Person, $1 Billion Brand 8:00 "The Dive" 2023 Industry Benchmarks Report 14:37 Flat Fee vs. Percentage of Revenue 17:24 LINGsCARS.com 20:13 2024 Packaging Trends 24:14 Super Bowl Ad Predictions 27:19 The Johnologue™: AI Generated Ads === Book a demo: https://www.triplewhale.com/bookdemo Follow Triple Whale on X: https://twitter.com/triplewhale Follow John on Twitter: https://twitter.com/johnjhcoyle Follow Ethan on Twitter: https://twitter.com/EthanShust

    37min
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Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.

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