Wharton Marketing Matters Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, Technology Reporter for Ad Age about the use of AI in the legal system, AI Pin's marketing backfire, the WPP partnership with Anthropic, open-source vs closed-source development.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more.
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